Your ability to communicate with prospects and customers is a leading indicator your business’s success. Prior to making a purchase, some prospects may contact your business to inquire about the features or specifications of a product. Even after a making a...
The advent of the internet has changed the way in which consumers share their thoughts and opinions about businesses. No longer are consumers forced to use word of mouth. They can now talk about their experience with a business in the form of an online review. If a...
It’s not uncommon for large companies and government organizations, including commercial construction companies and municipalities, to solicit bids to service providers for the completion of a project. Known as a request for proposal (RFP), this formal request...
An attractive website design and high-quality content are both important to the online success of small- and medium-sized businesses (SMBs). As a small or medium sized business owner, though, you might be wondering which of these services should consume your budget....
By Chris Holland The Power of Marketing to the Right Segments In many of our initial conversations with small and medium sized businesses, many founders and owners want to skip past all of the branding and marketing talk to get to leads and sales. Their key question...
