When developing and optimizing your business’s website, it’s easy to overlook the importance of fast load times. Even if your site features a clean design with proper navigation links, though, speed can affect its overall performance in several ways. If...
Does your business website have a sitemap? This search engine-readable document, typically with an XML extension, contains metadata about your website and its content. At minimum, a sitemap contains a list of all your site’s pages. As search engines crawl your...
Sales volume and conversion rates are both heavily influenced by trust. If consumers don’t trust your business, they probably won’t purchase its products or services. And according to HubSpot, only 3% of consumers trust sales reps, making it difficult for...
Your ability to communicate with prospects and customers is a leading indicator your business’s success. Prior to making a purchase, some prospects may contact your business to inquire about the features or specifications of a product. Even after a making a...
The advent of the internet has changed the way in which consumers share their thoughts and opinions about businesses. No longer are consumers forced to use word of mouth. They can now talk about their experience with a business in the form of an online review. If a...
