Alan Murdock: Creative Director, Green Vine Marketing

Alan Murdock: Creative Director, Green Vine Marketing

Alan has been an important addition to the Green Vine family. With an extensive background in the arts, media production and, in addition, holding advanced degrees including  an MA and MFA in Intermedia Art and an MBA with an emphasis in Management and Strategy, he...
How to Increase Your PPC Ads’ CTR

How to Increase Your PPC Ads’ CTR

Click-through rate (CTR) is one of the most important metrics of a pay-per-click (PPC) marketing campaign. As you may already know, it reveals the percentage of users who click a PPC ad. Whether you promote your business on Google Ads or Bing Ads, you should optimize...