Blogging that

Cultivate sales in 500 words

Your next customer is listening right now.  A blog helps you engage your audience, extend your voice and demonstrate your expertise. While customer service is king for people who have walked through your door or make a purchase online, your website is where you make many first impressions. Sites with blogs see 434%  more indexed pages and 97% more links back to their site from across the web and social media.  But small and medium sized businesses fall into a trap with their website: time updating the site is time away from serving customers.  We have a solution for that challenge.

Businesses that use blogs get 67% more B2B leads than those that do notIn fact, 47% of potential customers will view between 3 to 5 posts before connecting with a  sales rep. A frequently updated blog ensures that your expertise and insights are available for potential clients to see.

Blogging has a storied place in the history of the internet. At first, blogs became a way for writers and creators to share their points of view. Today blogging has emerged as a valuable resource for marketing. It is a reliable way to share expertise in your field, to connect with clients and to communicate your business’s unique traits.

blogging service

Blogs are built on a foundation of exemplary copywriting. A blog is  frequently updated with original content, industry perspectives, and business updates. Content creators will study your market and strategize copy to motivate and engage your customer base.

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Campaign Role

Blogging primarily serves as an educational resource for your prospects, giving them the information they need to understand and value your brand.  Blogging is continued throughout your campaign, with links to each post coming from emails, social media, and SEO.

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Research

Research

We start by researching your audience, offer, and audience values to ensure content and stories that are a valuable read.

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Draft

Draft

First drafts provide you a chance to review our work and to provide us feedback on your story.

Revise

Revise

After the editor’s review and your initial feedback, the content is revised and saved in draft form on your site for visual review.

Publish

Publish

We publish your blog with  photos or graphics that visually represent the story and give audiences a quick reference about what they will read.

Share

Share

We distribute each post across multiple channels, including email and social media, driving visitors to your site.

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Research

We start by researching your audience, offer, and audience values to ensure content and stories that are a valuable read

Publish

We publish your blog with photos or graphics that visually represent the story and give audiences a quick reference about what they will read.

k

Draft

First drafts provide you a chance to review our work and to provide us feedback on your story.

Share

We distribute each post across multiple channels, including email and social media, driving visitors to your site.

Revise

After the editor’s review and your initial feedback, the content is revised and saved in draft form on your site for visual review.

Designing a post

A great blog post comes, first and foremost, from the copy that it is is carefully targeted for your audience. Our approach starts with hierarchy – the headings and subheadings for each section, the body content that expounds on each topic, and the voice. Ultimately, content needs to speak to audiences in the way they are ready to listen.

We structure each post to position you meaningfully in relation to your industry, and your audience. Each headline is intriguing, each section is thought out and concise, and every post is relevant.

What drives your readers

Consumer behavior often seems fickle. Great businesses with solid products and services can struggle while average offers seem to thrive. In market research, we often find that every feature that matters to you, the provider, doesn’t always matter to the customer.  But those few features that do matter to a customer will make or break the purchase.

As we create content, we are concerned with what you do, and how or why it matters to the customer. We look for details that might make the difference, and we find ways to make that relatable and meaningful to your customers.

What drives your readers

Consumer behavior often seems fickle. Great businesses with solid products and services can struggle while average offers seem to thrive. In market research, we often find that every feature that matters to you, the provider, doesn’t always matter to the customer.  But those few features that do matter to a customer will make or break the purchase.

As we create content, we are concerned with what you do, and how or why it matters to the customer. We look for details that might make the difference, and we find ways to make that relatable and meaningful to your customers.

A blog that pops

Post hierarchy, customer beliefs and attitudes, and design layout are just a portion of what makes a blog work. Every post needs a snappy title, relevant content, and internal links to the selling pages of your website. Each component furthers your blog’s relevance, your audience’s interest, and the significance of the posts within your overall campaign.

After we have launched your blog we will monitor performance and utilize the data to refine your campaign. The data identifies which content drives interest. These metrics also allow us to plan future content to test new ideas that will keep you at the forefront of what matters to your clients.

Curious about the possibilities?

Learn what it would mean to bring agility and full stack thinking to your marketing efforts.

PHONE

(720) 295 - VINE
(720) 295 - 8463

ADDRESS

600 17th Street, Suite 2810
Denver CO 80202

PHONE

(720) 295 - VINE
(720) 295 - 8463

 
ADDRESS

600 17th Street
Suite 2810
Denver CO 80202