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Content Marketing and Marketing Funnels

Content Marketing and Marketing Funnels

by Alan Murdock | Jul 19, 2019 | Business Marketing, Content Marketing, Digital Marketing, Featured, Uncategorized

If you run a business, then you are familiar with the concept of a marketing or sales funnel. This concept is widespread across industries, but even a lot of marketers misunderstand it. You’ll even see ads on Facebook, Instagram and google for “the perfect funnel” or...
Christmas in July – Your Marketing Calendar and You

Christmas in July – Your Marketing Calendar and You

by Alan Murdock | Jul 5, 2019 | Business Marketing, Content Marketing, Digital Marketing, Featured, Social Media, Uncategorized

Business marketing doesn’t operate on a typical calendar. While many people are putting away the grill and sharing pics from their 4th of July, marketers are already talking about their strategies for Halloween, Thanksgiving, Black Friday and even Christmas. This...
How to Break Out of Your Messaging Box in 2019

How to Break Out of Your Messaging Box in 2019

by Chris Holland | Feb 15, 2019 | Business Marketing, Featured

Your ability to communicate with prospects and customers is a leading indicator your business’s success. Prior to making a purchase, some prospects may contact your business to inquire about the features or specifications of a product. Even after a making a...
Marketing resolutions to super-charge growth in 2019

Marketing resolutions to super-charge growth in 2019

by Alex Lazear | Dec 21, 2018 | Business Marketing, Digital Marketing, Featured

New Year’s resolutions are notoriously difficult to keep. But when it comes to your marketing campaign, holding to the right resolution can transform your business.  Your resolution needs to be founded in sound marketing and operational principles that match...
Santa’s Helpers Have Simple Goals: Branding, Marketing, and Operations — So Should You

Santa’s Helpers Have Simple Goals: Branding, Marketing, and Operations — So Should You

by Alan Murdock | Dec 14, 2018 | Business Marketing, Featured

The holiday season is upon us. And with this joyful time of year comes the perfect opportunity to analyze your business’s marketing goals. Most business owners have a general idea of what they hope to accomplish, such as increasing sales or expanding into a new...
How to Use Online Customer Reviews to Drive Sales

How to Use Online Customer Reviews to Drive Sales

by Chris Holland | Dec 7, 2018 | Business Marketing, Digital Marketing

The advent of the internet has changed the way in which consumers share their thoughts and opinions about businesses. No longer are consumers forced to use word of mouth. They can now talk about their experience with a business in the form of an online review. If a...
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Recent Posts

  • When Should My Business Build a Brand?
  • Optimize Your Marketing This Holiday Season
  • Add a Dash of Kindness to Your Thanksgiving, Black Friday and Christmas Marketing Messages
  • Dust Off the Cobwebs From Your Marketing Campaign
  • How White Papers, Sales Sheets and Lead Magnets Can Upgrade Your Sales Funnel (and How to Incorporate Them)

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