If you run a business, then you are familiar with the concept of a marketing or sales funnel. This concept is widespread across industries, but even a lot of marketers misunderstand it. You’ll even see ads on Facebook, Instagram and google for “the perfect funnel” or...
Business marketing doesn’t operate on a typical calendar. While many people are putting away the grill and sharing pics from their 4th of July, marketers are already talking about their strategies for Halloween, Thanksgiving, Black Friday and even Christmas. This...
Your ability to communicate with prospects and customers is a leading indicator your business’s success. Prior to making a purchase, some prospects may contact your business to inquire about the features or specifications of a product. Even after a making a...
New Year’s resolutions are notoriously difficult to keep. But when it comes to your marketing campaign, holding to the right resolution can transform your business. Your resolution needs to be founded in sound marketing and operational principles that match...
The holiday season is upon us. And with this joyful time of year comes the perfect opportunity to analyze your business’s marketing goals. Most business owners have a general idea of what they hope to accomplish, such as increasing sales or expanding into a new...
The advent of the internet has changed the way in which consumers share their thoughts and opinions about businesses. No longer are consumers forced to use word of mouth. They can now talk about their experience with a business in the form of an online review. If a...
