Content marketing works. There is over a decade of publicly-available data and independent research studies that corroborate this fact. The problem is that the continued application of “quick-and-dirty” marketing “hacks” for content marketing has desensitized...
“Overcome objections until you get your “’Yes.’” “Always Be Closing (ABC).” “Never take “No” for an answer.” These sales maxims that date back decades are the root cause of why many businesses are struggling with growth. Hard sell marketing campaigns based on these...
Everyone is wondering how to remain fiscally solvent when much of the country remains under stay-at-home orders as states work to increase COVID-19 tests and the medical community diligently works toward treatments and, hopefully, a vaccine that can stand up to the...
This is a more personal, and more direct article than we usually publish. Like most marketing firms, we plan our content and our customer’s content in advance to create a buffer for strategy, planning, review, revision and implementation of planned messaging....
For a successful marketing strategy, you need to be able to engage with your customer base. One of the most immediate ways to have a multi-directional conversation (business to customer, customer to customer, customer to prospect, prospect to business) is through...
If you run a business, then you are familiar with the concept of a marketing or sales funnel. This concept is widespread across industries, but even a lot of marketers misunderstand it. You’ll even see ads on Facebook, Instagram and google for “the perfect funnel” or...
