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How to Break Out of Your Messaging Box in 2022

How to Break Out of Your Messaging Box in 2022

by Alan Murdock | Apr 7, 2022 | Business Marketing, Featured

Your ability to communicate with your audience is a leading indicator of your business’s success. In advertising speak, this could be “share of voice,” what percent of the messages about your business category come from your organization? It could...
Using Consistent Messaging to Build Trust and Loyalty

Using Consistent Messaging to Build Trust and Loyalty

by Alan Murdock | Jul 20, 2021 | Branding, Business Marketing, Content Marketing, Digital Marketing, Email, Featured, Mobile, Social Media, Video Marketing

Have you engaged with a brand that has one set of messages on their social media but quite a different set of messages on their website, in their advertising, on their customer support phone line or at point of sale in a retail store? One of the greatest messaging...
Turn around your business messaging with an integrated marketing campaign.

Turn around your business messaging with an integrated marketing campaign.

by Alan Murdock | Jun 28, 2021 | Branding, Business Marketing, Content Marketing, Email, Featured

Throughout the COVID pandemic, businesses have had to shift their communication style, increasing their online presence to survive. Researchers have pointed to this shift as a nudge in the direction of the inevitable: as time goes on, online sales will continue to...
What Does Outcome-Based Marketing Really Look Like?

What Does Outcome-Based Marketing Really Look Like?

by Alan Murdock | Jan 4, 2021 | Business Marketing, Content Marketing, Digital Marketing, Featured, Uncategorized

When a new marketing campaign is rolled out, most people’s first instinct is to look at the results. Was it effective? Did it get our brand name out to the public? Did it build awareness? Did we get more sales because of it? The answers to these questions let...
Are You On Top Of Leading Content Strategy For Your Business?

Are You On Top Of Leading Content Strategy For Your Business?

by Alan Murdock | Jun 5, 2020 | Business Marketing, Content Marketing, Digital Marketing, Featured, Uncategorized

Content marketing works. There is over a decade of publicly-available data and independent research studies that corroborate this fact. The problem is that the continued application of “quick-and-dirty” marketing “hacks” for content marketing has desensitized...
Moving Your Business From “Selling” to “Brand”

Moving Your Business From “Selling” to “Brand”

by Alan Murdock | May 27, 2020 | Branding, Business Marketing, Content Marketing, Featured

“Overcome objections until you get your “’Yes.’” “Always Be Closing (ABC).” “Never take “No” for an answer.” These sales maxims that date back decades are the root cause of why many businesses are struggling with growth. Hard sell marketing campaigns based on these...
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Recent Posts

  • How to Break Out of Your Messaging Box in 2022
  • Reputation Rising: How to Build Trust Through High-Quality Content
  • A sitemap strengthens the Search Engine Optimization of your website updated 2022
  • Using Consistent Messaging to Build Trust and Loyalty
  • Turn around your business messaging with an integrated marketing campaign.

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