Everyone is wondering how to remain fiscally solvent when much of the country remains under stay-at-home orders as states work to increase COVID-19 tests and the medical community diligently works toward treatments and, hopefully, a vaccine that can stand up to the...
This is a more personal, and more direct article than we usually publish. Like most marketing firms, we plan our content and our customer’s content in advance to create a buffer for strategy, planning, review, revision, and implementation of planned messaging....
For a successful marketing strategy, you need to be able to engage with your customer base. One of the most immediate ways to have a multi-directional conversation (business to customer, customer to customer, customer to prospect, prospect to business) is through...
If you run a business, then you are familiar with the concept of a marketing or sales funnel. This concept is widespread across industries, but even a lot of marketers misunderstand it. You’ll even see ads on Facebook, Instagram and google for “the perfect funnel” or...
Business marketing doesn’t operate on a typical calendar. While many people are putting away the grill and sharing pics from their 4th of July, marketers are already talking about their strategies for Halloween, Thanksgiving, Black Friday and even Christmas. This...
New Year’s resolutions are notoriously difficult to keep. But when it comes to your marketing campaign, holding to the right resolution can transform your business. Your resolution needs to be founded in sound marketing and operational principles that match...
