When a new marketing campaign is rolled out, most people’s first instinct is to look at the results. Was it effective? Did it get our brand name out to the public? Did it build awareness? Did we get more sales because of it? The answers to these questions let...
If you have been paying attention to the news, you know we live in uncertain times. Between a pandemic, wildfires in the West, an overly active hurricane season and civil unrest, this moment in history is truly unprecedented, and it is affecting every aspect of our...
Content marketing works. There is over a decade of publicly-available data and independent research studies that corroborate this fact. The problem is that the continued application of “quick-and-dirty” marketing “hacks” for content marketing has desensitized...
“Overcome objections until you get your “’Yes.’” “Always Be Closing (ABC).” “Never take “No” for an answer.” These sales maxims that date back decades are the root cause of why many businesses are struggling with growth. Hard sell marketing campaigns based on these...
Everyone is wondering how to remain fiscally solvent when much of the country remains under stay-at-home orders as states work to increase COVID-19 tests and the medical community diligently works toward treatments and, hopefully, a vaccine that can stand up to the...
This is a more personal, and more direct article than we usually publish. Like most marketing firms, we plan our content and our customer’s content in advance to create a buffer for strategy, planning, review, revision, and implementation of planned messaging....
