Your ability to communicate with prospects and customers is a leading indicator your business’s success. Prior to making a purchase, some prospects may contact your business to inquire about the features or specifications of a product. Even after a making a...
If you’re planning to sell premium subscriptions to digital content or services through your business’s WordPress website, you’ll need to use the right membership management platform. While you can technically handle subscriptions manually, this...
New Year’s resolutions are notoriously difficult to keep. But when it comes to your marketing campaign, holding to the right resolution can transform your business. Your resolution needs to be founded in sound marketing and operational principles that match...
The holiday season is upon us. And with this joyful time of year comes the perfect opportunity to analyze your business’s marketing goals. Most business owners have a general idea of what they hope to accomplish, such as increasing sales or expanding into a new...
When November hits, business is way past the ghosts and goblins of October. And while Halloween may truly be the best holiday of the year, Thanksgiving and Christmas aren’t half bad either. Small businesses can use the holiday lineup to generate excitement and to...
By Chris Holland The Power of Marketing to the Right Segments In many of our initial conversations with small and medium sized businesses, many founders and owners want to skip past all of the branding and marketing talk to get to leads and sales. Their key question...
