Your ability to communicate with your audience is a leading indicator of your business’s success. In advertising speak, this could be “share of voice,” what percent of the messages about your business category come from your organization? It could...
Consumer trust is a major driver in the time from awareness to purchase, overall conversion rates and ultimately, sales volume. If consumers don’t trust your business, they probably won’t purchase its products or services. And according to HubSpot, only 3%...
Have you engaged with a brand that has one set of messages on their social media but quite a different set of messages on their website, in their advertising, on their customer support phone line or at point of sale in a retail store? One of the greatest messaging...
Throughout the COVID pandemic, businesses have had to shift their communication style, increasing their online presence to survive. Researchers have pointed to this shift as a nudge in the direction of the inevitable: as time goes on, online sales will continue to...
When a new marketing campaign is rolled out, most people’s first instinct is to look at the results. Was it effective? Did it get our brand name out to the public? Did it build awareness? Did we get more sales because of it? The answers to these questions let...
If you have been paying attention to the news, you know we live in uncertain times. Between a pandemic, wildfires in the West, an overly active hurricane season and civil unrest, this moment in history is truly unprecedented, and it is affecting every aspect of our...
