The holiday season is upon us. And with this joyful time of year comes the perfect opportunity to analyze your business’s marketing goals. Most business owners have a general idea of what they hope to accomplish, such as increasing sales or expanding into a new...
When November hits, business is way past the ghosts and goblins of October. And while Halloween may truly be the best holiday of the year, Thanksgiving and Christmas aren’t half bad either. Small businesses can use the holiday lineup to generate excitement and to...
By Chris Holland The Power of Marketing to the Right Segments In many of our initial conversations with small and medium sized businesses, many founders and owners want to skip past all of the branding and marketing talk to get to leads and sales. Their key question...
Alan has been an important addition to the Green Vine family. With an extensive background in the arts, media production and, in addition, holding advanced degrees including an MA and MFA in Intermedia Art and an MBA with an emphasis in Management and Strategy, he...
Is a competitor outranking your business’s website on Google? Conventional wisdom should lead you to believe that your website won’t receive as much search traffic when it ranks below a competitor’s website. The first step to achieving a top search...
Local search engine optimization (LSO) has become a hot topic among small business owners in recent years. This cornerstone strategy involves optimizing a business to achieve higher rankings and visibility for relevant searches performed with local intent. While LSO...
