For a successful marketing strategy, you need to be able to engage with your customer base. One of the most immediate ways to have a multi-directional conversation (business to customer, customer to customer, customer to prospect, prospect to business) is through...
You already know that marketing is a valuable tool for your business, but are you approaching it the right way? All too often, companies use marketing strategies that are too narrow for their audience. Rather than focusing on one or two channels, you need to look at...
If you run a business, then you are familiar with the concept of a marketing or sales funnel. This concept is widespread across industries, but even a lot of marketers misunderstand it. You’ll even see ads on Facebook, Instagram and google for “the perfect funnel” or...
Business marketing doesn’t operate on a typical calendar. While many people are putting away the grill and sharing pics from their 4th of July, marketers are already talking about their strategies for Halloween, Thanksgiving, Black Friday and even Christmas. This...
The rapid adoption of broadband internet combined with faster and more powerful devices has paved the way for video ads. In the past, sluggish internet speeds prevented internet users from watching videos in real time, forcing businesses to rely on traditional...
Regularly publishing high-quality content that’s relevant to your business’s target audience will help you attract new customers and also retain existing customers. Known as content marketing, it’s become a leading digital marketing strategy used by...
