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What Marketing Channels are Right for You?

What Marketing Channels are Right for You?

by Alan Murdock | Sep 9, 2019 | Featured, Uncategorized

You already know that marketing is a valuable tool for your business, but are you approaching it the right way? All too often, companies use marketing strategies that are too narrow for their audience. Rather than focusing on one or two channels, you need to look at...
Content Marketing and Marketing Funnels

Content Marketing and Marketing Funnels

by Alan Murdock | Jul 19, 2019 | Business Marketing, Content Marketing, Digital Marketing, Featured, Uncategorized

If you run a business, then you are familiar with the concept of a marketing or sales funnel. This concept is widespread across industries, but even a lot of marketers misunderstand it. You’ll even see ads on Facebook, Instagram and google for “the perfect funnel” or...
Christmas in July – Your Marketing Calendar and You

Christmas in July – Your Marketing Calendar and You

by Alan Murdock | Jul 5, 2019 | Business Marketing, Content Marketing, Digital Marketing, Featured, Social Media, Uncategorized

Business marketing doesn’t operate on a typical calendar. While many people are putting away the grill and sharing pics from their 4th of July, marketers are already talking about their strategies for Halloween, Thanksgiving, Black Friday and even Christmas. This...
Are Video Ads Effective? Exploring The Trend of Video Advertising

Are Video Ads Effective? Exploring The Trend of Video Advertising

by Alan Murdock | Mar 29, 2019 | Featured, Video Marketing

The rapid adoption of broadband internet combined with faster and more powerful devices has paved the way for video ads. In the past, sluggish internet speeds prevented internet users from watching videos in real time, forcing businesses to rely on traditional...
5 Tips to Finding Relevant Topics for Your Content Marketing Strategy

5 Tips to Finding Relevant Topics for Your Content Marketing Strategy

by Alan Murdock | Mar 15, 2019 | Content Marketing, Featured

Regularly publishing high-quality content that’s relevant to your business’s target audience will help you attract new customers and also retain existing customers. Known as content marketing, it’s become a leading digital marketing strategy used by...
Reputation Rising: How to Build Trust Through High-Quality Content

Reputation Rising: How to Build Trust Through High-Quality Content

by Chris Holland | Mar 1, 2019 | Content Marketing, Customer Reviews, Featured

Sales volume and conversion rates are both heavily influenced by trust. If consumers don’t trust your business, they probably won’t purchase its products or services. And according to HubSpot, only 3% of consumers trust sales reps, making it difficult for...
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Recent Posts

  • When Should My Business Build a Brand?
  • Optimize Your Marketing This Holiday Season
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  • Dust Off the Cobwebs From Your Marketing Campaign
  • How White Papers, Sales Sheets and Lead Magnets Can Upgrade Your Sales Funnel (and How to Incorporate Them)

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