When November hits, business is way past the ghosts and goblins of October. And while Halloween may truly be the best holiday of the year, Thanksgiving and Christmas aren’t half bad either. Small businesses can use the holiday lineup to generate excitement and to...
Used by more than 2 billion people worldwide, Facebook is the world’s leading social media network. As a business owner, you can take advantage of its near-limitless reach using a Facebook Page. Unlike profiles, Pages are designed specifically for commercial...
Over the past few years, Facebook has gradually tweaked the algorithm it uses to display content in users’ Newsfeeds. While most of these changes were minor, the social media giant is about to make a major change to its algorithm. So, how will this affect...
A recent Pew survey found that 80% of adults in the United States have a Facebook profile, making it the world’s leading social media network. But social media isn’t used strictly for keeping in touch with friends and family. It’s also used for...
It’s been a long time in the making, but Twitter is finally increasing the character limit of its tweets. Ever since the social media platform first launched, it has limited user tweets to 140 characters (including spaces). Of course, there’s only so much...
Pinterest’s search ads are now available to all advertisers. The social media network first launched search ads earlier this year. Up until now, however, only a small number of advertisers have been able to use this feature. It appears the testing phase is now...
