Have you engaged with a brand that has one set of messages on their social media but quite a different set of messages on their website, in their advertising, on their customer support phone line or at point of sale in a retail store? One of the greatest messaging...
Business marketing doesn’t operate on a typical calendar. While many people are putting away the grill and sharing pics from their 4th of July, marketers are already talking about their strategies for Halloween, Thanksgiving, Black Friday and even Christmas. This...
With more than 2 billion monthly users, Facebook has become a popular marketing tool used by businesses to reach and attract new customers. Using the social media network, businesses can build a following while conveying their brand messages to their audience in the...
When November hits, business is way past the ghosts and goblins of October. And while Halloween may truly be the best holiday of the year, Thanksgiving and Christmas aren’t half bad either. Small businesses can use the holiday lineup to generate excitement and to...
Used by more than 2 billion people worldwide, Facebook is the world’s leading social media network. As a business owner, you can take advantage of its near-limitless reach using a Facebook Page. Unlike profiles, Pages are designed specifically for commercial...
Over the past few years, Facebook has gradually tweaked the algorithm it uses to display content in users’ Newsfeeds. While most of these changes were minor, the social media giant is about to make a major change to its algorithm. So, how will this affect...
