A recent Pew survey found that 80% of adults in the United States have a Facebook profile, making it the world’s leading social media network. But social media isn’t used strictly for keeping in touch with friends and family. It’s also used for...
It’s been a long time in the making, but Twitter is finally increasing the character limit of its tweets. Ever since the social media platform first launched, it has limited user tweets to 140 characters (including spaces). Of course, there’s only so much...
Pinterest’s search ads are now available to all advertisers. The social media network first launched search ads earlier this year. Up until now, however, only a small number of advertisers have been able to use this feature. It appears the testing phase is now...
Want to differentiate your business’s Facebook Page from your competitors’ Pages? Now you can thanks to video covers. Up until now, Facebook has only supported cover photos for Pages. When accessing a Page on Facebook (not a profile), you’ll see the...
Facebook Ads has become one of the most popular online advertising platforms for small businesses. Supporting both cost-per-click (CPC) and cost-per-impression (CPM) formats, it allows business owners to drive targeted traffic to their websites and Pages. But like...
How many likes does your Facebook Page have? It’s no secret that likes are a direct indication of a Page’s popularity. When a Facebook Page is popular, more people will like it. And all of those links instill a higher level of trust and authority in...
