Great copy stands out.
Your copy is your voice. It is what your audience “hears” when they think about your brand. Copy is how you express your values, beliefs and how you describe the services you provide. That means your content needs to represent who you really are. Customers use copy to judge a business, with 59% avoiding businesses that fail to meet or exceed the standard for professional, well written and copy-edited content.
8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Copy writing starts from the first word your target market will see. A great headline, a creative caption, or a great turn of phrase can help catch someone’s attention and be the difference between interest and conversion.
On average, visitors only read 20% of the content on a web page.
Knowing what is important to your audience, and how to say it so they will listen are the first steps in capturing your audience’s attention. Be intriguing. Be creative. Be bold. Be transparent. It all starts with copy.
Copy Writing services
Copy writing is the art of expressing your company brand, services and products through language that is accessible, creative and informative. Clients learn about your company from the copy on your website, brochures, social media, and more.
Campaign Role
Copywriting takes the research and information developed in the “strategy” phase and turns it into the language and voice to enhance your story. It creates continuity, character and voice. Great copy builds trust. Copy is truly at the heart of your campaign.
Research
Research
We start by researching your audience, your offer, and your position in the marketplace to provide informative and comprehensive approach to representing your brand.
Draft
Draft
We write an initial draft of the copy, focusing on your company story, your voice, and what sets you apart from competitors.The draft is then provided for your team’s feedback and input.
Revise
Revise
We revise content throughout your campaign based on your input, A/B testing, engagement and audience response rates in order to better connect with prospects and existing customers alike.
Publish
Publish
Great copy deserves great layout and design. We publish your copy on your site, brochures, emails, and social media with eye catching fonts, color usage, and accompanying images.
Research
We start by researching your audience, your offer, and your position in the marketplace to provide an informative and comprehensive approach to representing your brand.
Draft
We write an initial draft of the copy, focusing on your company story, your voice, and what sets you apart from competitors
revise
We revise content throughout your campaign based on your input, A/B testing, engagement, and audience response rates in order to better connect with prospects and existing customers alike.
Publish
Great copy deserves great layout and design. We publish your copy on your site, brochures, emails, and social media with eye-catching fonts, color usage, and accompanying images.
Great sites USE GREAT copy
Your website is the go-to place for customers and prospects to find out more about you and your services. A fresh site that tells new product stories, showcases the great experiences your clients have, and puts your products and services in context is a powerful tool in attracting and retaining customers.
We achieve this by building an intuitive hierarchy across your content that will deliver key messages to web surfers, speed readers and in depth explorers alike. Our website design approach focuses on headings that attract clicks, stories that engage emotions, and copy that separates your offerings from those of your competitors.
E-mail not junk mail
Your customers receive hundreds of emails a day. Our email campaigns team focuses on bringing yours to the forefront of your readers’ attention.
We start with a conceptual outline of your message. Then we move to crafting headlines, followed by body copy. Finally, we turn to what is arguably the most important piece: creating a subject line that inspires viewers to click AND is an accurate summary of the email content.
Email copy isn’t just about company news or highlighting sales. Great emails guide your clients with a clear and inspiring call to action. They move readers out of their inbox and onto your site. Well written copy guides them along every stepping stone on their journey to a purchase.
Emails not junk mail
Your customers receive hundreds of emails a day. Our email campaigns team focuses on bringing yours to the forefront of your readers’ attention.
We start with a conceptual outline of your message. Then we move to crafting headlines, followed by body copy. Finally, we turn to what is arguably the most important piece: creating a subject line that inspires viewers to click AND is an accurate summary of the email content.
Email copy isn’t just about company news or highlighting sales. Great emails guide your clients with a clear and inspiring call to action. They move readers out of their inbox and onto your site. Well written copy guides them along every stepping stone on their journey to a purchase.
Marketing materials that sell
Even the simplest marketing materials need copy that connects. A brochure or pamphlet should do more than feature aesthetic photos. Once an asset is opened, the reader should have a reason to follow through and engage further with your business.
Finding the right phrasing or content for a locations with limited space can be difficult. Our copy writing and graphic design teams work hand in hand to test and design each piece to not only determine what design works best, but what content will best attract your audience’s interest within the tool itself.
Curious about the possibilities?
Learn what it would mean to bring agility and full stack thinking to your marketing efforts.