Green Vine Marketing https://www.greenvinemarketing.com Mon, 24 Jul 2017 13:26:28 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.5 What is SoLoMo Digital Marketing? https://www.greenvinemarketing.com/solomo-digital-marketing/ Mon, 24 Jul 2017 13:26:28 +0000 https://www.greenvinemarketing.com/?p=5004 If you’ve spent any time researching trends in digital marketing, you may have come across SoLoMo. An acronym for social, location and mobile, it’s a powerful strategy that can drive countess new customers to your business. To learn more about the marketing power of SoLoMo and how it can help your business, keep reading. Social […]

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If you’ve spent any time researching trends in digital marketing, you may have come across SoLoMo. An acronym for social, location and mobile, it’s a powerful strategy that can drive countess new customers to your business. To learn more about the marketing power of SoLoMo and how it can help your business, keep reading.

Social

The first part of SoLoMo is social media, which is a fundamental element of every business’s digital marketing efforts. According to a Pew Research Center survey, approximately 79% of adults in the United States use Facebook — and that’s only one of many social media networks. As a business owner, you should maintain a strong presence on Facebook, Twitter, Instagram, Pinterest and other networks to increase your brand visibility.

Location

The second part of SoLoMo is location, which specifically refers to local-based search optimization. While most business owners acknowledge the importance of social media, many overlook location-based optimization. Nonetheless, location-based optimization is still fundamentally important in maintaining your brand’s visibility on the Internet, especially if you have a brick-and-mortar business. According to various reports, more than half of all searches performed “on the go” have local intent. This means more than half of all searches performed on smartphones and other mobile devices are looking for local businesses and other local results. If your business isn’t properly optimized for these local searches, prospective customers may find a competitor’s business instead.

Here are some tips to optimize your business for local search:

  • Create a Google My Business (GMB) listing
  • Add location information to your business’s website, including address, zip code, city/country, state and phone number
  • Add your business to local directories
  • Be consistent with your business’s name, address and phone number (NAP)
  • Ask customers to leave reviews about your business

Mobile

The third and final part of SoLoMo is mobile. A separate study by the Pew Research Center suggests that 95% of adults in the United States own a cellphone, and 77% own a smartphone. Embracing mobile in your digital marketing efforts will capture these users, potentially converting them into paying customers or clients.

So, how do you optimize your business’s online presence for mobile traffic? Basically, your business’s website should feature a mobile-friendly design. Google specifically recommends using a responsive web design, as it automatically adjusts according to the device on which it is viewed. There are other mobile-friendly configurations supported by Google (e.g. separate mobile domain), but the search engine giant only recommends using a responsive design.

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5 Common SEO Myths Debunked! https://www.greenvinemarketing.com/5-common-seo-myths-debunked/ Mon, 17 Jul 2017 15:00:11 +0000 https://www.greenvinemarketing.com/?p=4995 Search engine optimization (SEO) refers to on-page and off-page techniques that are designed to encourage higher search rankings for one or more keywords. The higher your website ranks in the search engines, the more traffic it will receive. Unfortunately, though, there’s a lot of misinformation on the topic of SEO. In an effort to create […]

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Search engine optimization (SEO) refers to on-page and off-page techniques that are designed to encourage higher search rankings for one or more keywords. The higher your website ranks in the search engines, the more traffic it will receive. Unfortunately, though, there’s a lot of misinformation on the topic of SEO. In an effort to create greater transparency, we’re going to debunk some of the most common SEO myths.

#1) Duplicate Content Will Hurt Your Rankings

Some webmasters assume that publishing the same content on multiple pages will hurt their site’s rankings. While it’s best to avoid duplicate content when possible, it isn’t going to trigger a rankings penalty. You have to remember that roughly 40% of the entire Internet is duplicate content, so Google and other major search engines know how to handle it.

#2) More Backlinks Equals Higher Search Rankings

Another common myth is that creating more backlinks will boost your site’s search rankings. Granted, there are times when it will help, but it could also hurt your site’s rankings. In recent years, search engines have shifted their focus to backlink quality over quantity. In other words, a few high-quality, relevant backlinks will prove more beneficial for SEO than thousands of generic, irrelevant backlinks.

#3) You Can Pay For a Top Ranking

Wouldn’t it be great if you could pay to get your site ranked in the top position for its target keyword? Well, unfortunately, this isn’t possible. While many companies offer so-called “rankings services,” there’s no way to guarantee a top search ranking. Google uses hundreds of ranking signals to determine where a website rank — and it changes its ranking algorithm hundreds of times a year. Avoid falling for any gimmicks by companies offering to sell you a top search ranking.

#4) You Can Achieve a Top Search Ranking in Just Weeks

You may get lucky and achieve a top search ranking for your respective target keyword in just weeks (or less), but SEO is usually a long game that takes months or even years. If you aren’t willing to wait this long, you may want to consider pay-per-click (PPC) advertising instead — or at least add PPC with your SEO efforts.

#5) SEO Can Be Automated

There are certain digital marketing tasks that can be automated, but SEO isn’t one of them. In order to optimize your site for higher search rankings, you’ll need to manually perform on-site and off-site work. Attempting to automate these tasks will only hurt your SEO efforts.

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6 Tips to Follow When Building Backlinks https://www.greenvinemarketing.com/6-tips-follow-building-backlinks/ Tue, 11 Jul 2017 10:49:46 +0000 https://www.greenvinemarketing.com/?p=4989 From Panda and Penguin to Hummingbird and Possum, Google’s search ranking algorithm has gone through countless updates over the years. However, even after all of these updates, backlinks remain one of the most influential signals in determining a website’s search ranking. If you want to climb the search rankings in Google, you should follow these […]

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From Panda and Penguin to Hummingbird and Possum, Google’s search ranking algorithm has gone through countless updates over the years. However, even after all of these updates, backlinks remain one of the most influential signals in determining a website’s search ranking. If you want to climb the search rankings in Google, you should follow these tips when building backlinks.

#1) Attract Links with Content

Publishing high-quality content is a great way to attract backlinks. When other webmasters see your content, they’ll link back to it from their own sites and web properties. Think about who your target audience is and write relevant content that’s likely to be shared by them.

#2) Don’t Pay for Links

While buying links may seem like an easy way to bolster your website’s search ranking, it could actually have the opposite effect by lowering your search rankings. Google views paid links as rankings manipulation, meaning there’s a good chance it will lower your site’s search rankings. Unless you’re willing to take that risk (you shouldn’t), avoid paying for backlinks.

#3) Monitor Your Links

How many links does your website have, and where are those links located? Rather than estimating how many links are pointing to your site, use a tool to monitor them. Google Webmaster Tools has a built-in link analysis tool, though there are many other third-party analytics tools that can also check your site’s backlinks. Regardless of which one you prefer, you need to check and monitor your site’s backlinks on a regular basis.

#4) Descriptive Anchor Text

When creating links, try to get into the habit of using descriptive anchor text. Some webmasters make the mistake of repeatedly using the same anchor text over and over, typically for the keyword they are trying to rank. But Google has recently said that overuse of anchor text is against its Webmaster Guidelines; therefore, it could hurt your site’s rankings. To prevent this from happening, diversify your anchor text with multiple keywords and keyword phrases.

#5) Choose Relevant Sources

Google now emphasizes quality of backlinks over quantity. In the past, 1,000 links from irrelevant sources would have yielded greater SEO value than a handful of links from relevant sources — but this is no longer the case. Now Google places a greater value on link quality, which is why it’s important to create links on relevant sources.

#6) Make Your Content Easy to Share

A simple way to encourage more backlinks is to make your content easy to share. When publishing new content on your website, for instance, include social media sharing buttons. Users can then click these buttons to immediately share your content with their friends and followers on social media; thus, creating backlinks to your site in the process.

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Web Design Trends to Watch in 2017 https://www.greenvinemarketing.com/web-design-trends-watch-2017/ Tue, 04 Jul 2017 10:09:38 +0000 https://www.greenvinemarketing.com/?p=4968 There’s no substitution for a good design when developing your website. Assuming you’re a business owner, the way in which your website is designed could help or hurt your brand image. A good web design reflects a superior level of professionalism and authority, which in turn builds trust in your target audience. Bold Typograhy As […]

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There’s no substitution for a good design when developing your website. Assuming you’re a business owner, the way in which your website is designed could help or hurt your brand image. A good web design reflects a superior level of professionalism and authority, which in turn builds trust in your target audience.

Bold Typograhy

As explained on the wpmudev blog, the use of blog typography was a hot web design trend in 2016, with its popularity expected to increase through 2017 and beyond. Bold typography lives up to its namesake by emphasizing words or text with a different font. By using bold typography on important phrases, you’ll draw visitors’ attention towards those phrases. As such, bold typography is a useful tool for increasing clicks on a call-to-action (CTA).

Ultra-minimalism

The digital design experts over at HubSpot cite another popular trend in web design: ultra-minimalism. As you may already know, minimalism is a design style characterized by pared-down visual elements. Ultra-minimalism goes one step further by using even fewer, and oftentimes smaller, visual elements.

The general idea is to achieve a delicate balance between aesthetics and function. Ultra-minimalism keeps visitors focused on important elements like the business’s logo and product pictures, while disregarding elements of little-to-no importance.

Alternative Navigation

Horizontal-top and vertical-sidebars aren’t the only navigation options for a website. Many design-conscious webmasters are now using alternative forms of navigation.

DesignModo cites several examples of alternative navigation for websites, including pop-out sidebars and hidden menus. Moving a cursor — or finger for mobile devices — over an area of the site may reveal a pop-out navigation menu. Of course, you should only use a navigation that visitors can easily understand and access; otherwise, this could backfire by hurting your site’s user experience (UX).

Location Awareness

Consider incorporating location awareness technology into your website’s design. The highly popular home-buying website Zillow is an excellent example of how to integrate location awareness into web design. Upon visiting the site, Zillow displays “Video walkthroughs” of homes for sale in your surrounding area, as well as “Potential deals,” homes for sale near great schools, and more. This information is all highly targeted since it’s dynamically displayed according to the visitor’s location (based on IP address).

Saying ‘Goodbye’ to Stock Photos

Would you trust a business if its homepage featured a generic stock photo instead of an actual photo of its employees and/or trade? There’s nothing necessarily wrong with stock photos, but they shouldn’t be the primary visual elements of your website. While there are always exceptions, many stock photos have a fake look and feel, which can negatively affect the perception visitors have about your website and business.

Responsive Web Design

We can’t talk about web design trends without mentioning the coveted responsive web design (RWD). Responsive websites use CSS media queries tied to proportion-based measurements to achieve a fluid and functional UX, regardless of the device or computer on which it is being viewed.

Still confused? Think of RWD as a web design configuration that automatically adjusts its visual elements to achieve the best possible layout for the respective device. If you view on a website on a desktop computer, you’ll have more space to accommodate small text. But if you view the same website on a smartphone, you may have trouble reading the text. A responsive design solves this problem by detecting the visitor’s device and automatically adjusting the layout to achieve the best UX.

While Google supports several methods for creating a mobile-friendly website, the only configuration it specifically recommends is RWD. You can learn more about responsive web design and how it works by checking out SmashingMagazine’s article here.

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How to Attract More Followers on Social Media https://www.greenvinemarketing.com/attract-followers-social-media/ Tue, 27 Jun 2017 10:02:59 +0000 https://www.greenvinemarketing.com/?p=4962 How many users follow your business/brand accounts on social media? When used correctly, social media is a powerful marketing tool that can attract new customers, generate more sales, and help grow your business. To reap these benefits, however, you need a strong following. Here are five simple tips to get more followers on social media. […]

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How many users follow your business/brand accounts on social media? When used correctly, social media is a powerful marketing tool that can attract new customers, generate more sales, and help grow your business. To reap these benefits, however, you need a strong following. Here are five simple tips to get more followers on social media.

#1) Define Your Target Audience

As with most digital marketing campaigns, you should first define your target audience. In other words, whom are you are trying to reach on social media? Usually, this is the same demographic as your business’s target audience. By identifying your target audience, you can customize your approach for a higher level of engagement and ultimately more followers.

#2) 5-3-2 Rule

Many social media marketers swear by the 5-3-2 rule. Basically, this means 50% of your content should be shared or curated from other users; 30% should be unique informational and non-promotional; and only 20% should be promotional. Far too many business owners focus their social media content strictly on promotional content, only to discover that few users follow them. If you only publish promotional content and ads, you’ll struggle to gain a footing on this platform. This is why it’s recommended that you follow the 5-3-2 rule when publishing content on social media.

#3) Add Buttons to Your Site

Assuming you have a website, add buttons linking to your various social media accounts. You can either hard code them directly into your site, or — if you are using a content management system (CMS) like WordPress — you can download and use a third-party plugin. Either way, you should display links to all of your social media accounts. Some visitors will click these links and follow your respective accounts, making this a simple and effective way to boost your follower count.

#4) Stay Active

One of the most common mistakes business owners make on social media is allowing their accounts to grow stagnant. When you’re busy running a business, you may not have time to log in to each and every social media account on a daily basis to post new content. And as such, your accounts will become stagnant with few-to-no followers. The good news is that you can don’t have to manually post new content every day. There are dozens of tools, such as Buffer and HootSuite, that automate this process. Using these tools, you can create and schedule your social media posts in advance.

#5) Engage in Discussions

You can also attract new followers by engaging in discussions with your existing followers. This gets people talking about your page, which may draw the attention of other users, some of whom may follow your account.

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