Green Vine Marketing https://www.greenvinemarketing.com Tue, 23 May 2017 11:19:31 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.5 5 Things You Should do After Launching a Business Website https://www.greenvinemarketing.com/5-things-launching-business-website/ Tue, 23 May 2017 11:19:31 +0000 http://www.greenvinemarketing.com/?p=4692 Nearly half all small businesses still don’t have a website. Even if your business has an official website, though, it may be poorly optimized. So, consider the following optimization techniques to improve your business website and achieve its full potential. #1) Customize the Design One of the first things you should do after launching a […]

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Nearly half all small businesses still don’t have a website. Even if your business has an official website, though, it may be poorly optimized. So, consider the following optimization techniques to improve your business website and achieve its full potential.

#1) Customize the Design

One of the first things you should do after launching a business website is customize the design. Whether your website uses a content management system (CMS) or not, you should use a unique, custom design. Otherwise, your site will blend into a sea of other generic sites, — and that doesn’t present your business well to customers and prospective customers.

#2) Display NAP

What is NAP and why should you display it on your business website? NAP is an acronym for “name, address and phone number.” By displaying your business’s NAP on your website, you’ll have an easier time ranking for local searches associated with your business. According to the search marketing experts at Moz, NAP is one of the most influential factors for local search ranking.

#3) Link Social Media Accounts

It’s also a good idea to link your social media accounts to your business website. Hopefully, you have a Facebook, Twitter and Google+ profile at the very least, which you can connect to your website. Log into each of these networks and add your website URL. And on your website, go ahead and add social buttons pointing to these and other social media profiles operated by your business.

#4) Content Marketing Strategy

According to Google, publishing high-quality content is the single most important thing you can do as a webmaster. When Google says something like this, it’s a good idea to heed its advice. So, plan your website’s content marketing strategy by deciding what type of content you’ll publish, when you’ll publish it, and how you’ll promote it. Once you get the ball rolling on your site’s content, you’ll find it’s easier to rank for your target keywords.

#5) Install Analytics

You should also set up some type of analytics software or service to measure key performance indicators (KPI) of your website. The most popular choice is, not surprisingly, Google Analytics. This free-to-use software reveals a plethora of helpful data about your website, such as the number of unique visits, number of returning visits, bounce rate, exit rate, linked pages and more. Using this information, you can optimize your business website for a higher level of performance.

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Google Introduces New AdWords Bid Suggestions https://www.greenvinemarketing.com/google-introduces-new-adwords-bid-suggestions/ Tue, 16 May 2017 10:19:23 +0000 http://www.greenvinemarketing.com/?p=4644 If you’re a business owner who advertises on Google’s pay-per-click (PPC) platform AdWords, you should take note of a new feature being introduced. Earlier this month, dozens of AdWords advertisers reported a new “bid suggestions” feature displayed in their AdWords interface. UK-based marketing manager Kelly Baker tweeted a photo of the new feature, revealing several […]

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If you’re a business owner who advertises on Google’s pay-per-click (PPC) platform AdWords, you should take note of a new feature being introduced.

Earlier this month, dozens of AdWords advertisers reported a new “bid suggestions” feature displayed in their AdWords interface. UK-based marketing manager Kelly Baker tweeted a photo of the new feature, revealing several message boxes with keyword bid suggestions. The first box, for instance, says “Select your keyword bid: Where do you want your ad to appear most often?” Below is a list of several options, including “Above all other ads,” “Above all organic search results,” “On the first page of search results,” and a manual bid option. Each of these options also features the average bid price for the respective position.

As you may already know, Google normally displays just a single bid box in which advertisers can save a max bid. However, this new feature goes far beyond, allowing for a deeper level of customization based on where exactly the advertiser wants his or her ad displayed.

The new feature only reveals recommendations for setting keyword bids. If you want your ad to rank above all other ads, for instance, it reveals the average bid price needed for this rank. With that said, other advertisers may still increase their bids, outbidding and subsequently outranking you in the process. So, don’t assume you’ll achieve and maintain a top PPC rank just because you choose the recommended bid price as noted in this feature.

Bidding is an important part of running a successful PPC campaign. If you bid too low, your ads will be displayed at the bottom  below other advertisers’ ads. And when your ads are displayed too low, they won’t receive much visibility, let alone traffic. If you bid too high, however, you may struggle to generate a positive return on investment (ROI). Therefore, you must balance a fine line between achieving visibility and staying profitable.

So, when can you expect to see the new AdWords bid suggestions feature rolled out to your account? Unfortunately, there’s still no official word on when exactly this feature will roll out. Several advertisers have reported seeing this feature in their account, but Google has yet to say when it will push the feature to everyone else. It could be tomorrow, next month, or even next year. In the meantime, though, you can check back with our blog for all of the latest news on AdWords.

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How Content Marketing Can Improve Your Website’s Visibility https://www.greenvinemarketing.com/content-marketing-can-improve-websites-visibility/ Tue, 09 May 2017 14:22:29 +0000 http://www.greenvinemarketing.com/?p=4632 Content marketing isn’t just another buzzword that’s here today and gone tomorrow. It’s become a fundamental principle on which many small business owners base their marketing strategy. If you’re still on the fence about content marketing, keep reading to learn more about this technique and how it can improve your website’s visibility. Search Engines Love […]

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Content marketing isn’t just another buzzword that’s here today and gone tomorrow. It’s become a fundamental principle on which many small business owners base their marketing strategy. If you’re still on the fence about content marketing, keep reading to learn more about this technique and how it can improve your website’s visibility.

Search Engines Love Fresh Content

Search engines like Google and Bing use advanced algorithms to determine where and how to rank websites. However, the single most influential factor is content. Search engines crawl content to determine what the website is about, and using this information they’ll rank it accordingly.

Social Sharing

With approximately 3 out of 4 adults in the United States using social media, there’s a good chance that your business’s target audience is on social media. By publishing high-quality content to your website (and elsewhere), you’ll encourage these users to access and share your content on networks like Facebook, Twitter and Google Plus. And if your content is good enough, it may create a viral effect in which other users share it as well.

Establish Authority

A lesser-known benefit of content marketing is the ability to establish your business or brand as a leading authoritative figure. Assuming you focus on “quality” over “quantity,” your target audience will begin viewing your business as the leading figure for its respective niche or industry. Over time, this can help you attract new customers and generate more sales/conversions.

More Traffic

Of course, publishing high-quality content to your website also attracts more traffic. Your website will rank higher in the search engines, and for more keywords, which subsequently results in more traffic. All of that traffic also proves beneficial in boosting sales/conversions.

The bottom line is that every business website needs a strong content marketing strategy to succeed. It encourages search engines to crawl your site; encourages visitors to share content on social media; establishes your business as an authoritative figure; and it boosts traffic. See below for some tips on how to maximize the benefits of your content marketing efforts:

Content Marketing Tips:

  • Focus on quality over quantity.
  • Publish content that’s relevant to your business’s target audience.
  • Include images in your content.
  • Encourage users to share content on social media by including social buttons.
  • Identifying trending topics and keywords on which to base your content.
  • Break your content up into small sections so it’s easier to read and digest.
  • Use Google Analytics or a similar tool to analyze metrics.

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6 Ways to Enhance Your Content Marketing Strategy https://www.greenvinemarketing.com/6-ways-enhance-content-marketing-strategy/ Tue, 02 May 2017 10:51:34 +0000 http://www.greenvinemarketing.com/?p=4609 Content marketing has become a hot topic among business owners in recent years. Classified as a form of inbound marketing, it involves the use of high-quality content that encourages prospects to connect and engage with the business. To learn more about content marketing and how to effectively utilize it, keep reading. #1) Create Buyer Persona […]

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Content marketing has become a hot topic among business owners in recent years. Classified as a form of inbound marketing, it involves the use of high-quality content that encourages prospects to connect and engage with the business. To learn more about content marketing and how to effectively utilize it, keep reading.

#1) Create Buyer Persona

What is a buyer persona? Basically, this is a persona or demographic of your target audience. The general idea is to create buyer personas of the different groups of people who typically buy your product or service. After doing so, you can customize your content to better match each of these personas.

#2) Quality Over Quantity

Google has evolved over the years, placing a greater emphasis on content quality instead of quantity. This means you’ll have an easier time reaching your target audience and converting them into customers if you focus on high-quality content. Instead of publishing a dozen low-quality articles per week, perhaps you can publish just 1 or 2. Assuming they are high-quality, this will prove more effective while allowing you to capitalize on your content marketing efforts.

#3) Break Up Text

Don’t make the mistake of publishing text-based content without any sort of “breakers.” Whether it’s subheadings, bullets, bold, italics, etc., text content needs some type of breaker to make it more readable. As humans, we read by scanning sections of content rather than word for word, left to right. So, if you publish text-based content that’s comparable to a “wall of text,” few people make actually read it, making it of little-to-no use for your business. Breaking up your text into several small sections, however, prevents this from happening by improving the readability of your content.

#4) Explore Trending Topics

You can further enhance your content marketing efforts by focusing on trending topics. Think about what topics your target audience is currently interested in reading/accessing. Using tools like Google Trends and BuzzSumo, you can find hot topics such as these. Assuming they are relevant to your audience, this will make a world of difference in your content marketing strategy.

#5) Analyze Metrics

Of course, you should also set up some type of analytics software or solution to track your content marketing efforts. For instance, you can install Google Analytics on your website, which reveals key performance indicators (KPI) like unique visits, returning visits, exit rate, bounce rate, links and more. Using this information, you can further optimize your content for a stronger response by your target audience.

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Customer Retention Strategies that Work https://www.greenvinemarketing.com/customer-retention-strategies-work/ https://www.greenvinemarketing.com/customer-retention-strategies-work/#respond Tue, 25 Apr 2017 11:54:16 +0000 http://www.greenvinemarketing.com/?p=4597 Did you know that it costs up to 10x more to acquire a new customer than retain an existing customer? If a customer has already made a purchase, he or she is more likely to buy again in the future. Therefore, business owners should work to increase their customer “retention” rates. Send Satisfaction Feedback Surveys […]

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Did you know that it costs up to 10x more to acquire a new customer than retain an existing customer? If a customer has already made a purchase, he or she is more likely to buy again in the future. Therefore, business owners should work to increase their customer “retention” rates.

Send Satisfaction Feedback Surveys to Customers

Some of the world’s leading businesses send their customers satisfaction feedback surveys for this very reason. By determine whether or not a customer was happy with his or her purchase, you can improve your operations while subsequently increasing your retention rates. You don’t have to create a long, drawn-out survey. On the contrary, simple surveys consisting of just a few questions often yield the best results for business owners.

Use Email Marketing

If you aren’t doing this already, consider using email marketing to reach out to your business’s existing customers. Email is arguably one of the most cost-effective forms of promotion available. If customers submit their email address during checkout, you already have their addresses — and you can use those email addresses to send promotional material to your customers.

Personalize Marketing Messages

When sending marketing messages to customers, make sure you personalize them. Something as simple as addressing a customer by his or her name, for instance, is guaranteed to create a stronger response while increasing the chance of a successful conversion. Some email software and services even include the option to automatically address the recipient by his or her name, making personalization incredibly easy to achieve. The bottom line is that you need to personalize your marketing messages in some way to boost retention rates.

Engage with Customers on Social Media

Assuming you use social media to promote your business and its products or services, try engaging with customers. Responding to their comments, for instance, shows customers that you listen and care about what they have to say. Far too many businesses neglect this otherwise basic form of communication, resulting in a disconnect with their customer base. Additionally, you can host contests and giveaways on social media, encouraging customers to participate.

These are just a few strategies to help boost your business’s customer retention rates. Of course, you should also strive to acquire new customers, as well. Without new customers, you may have trouble growing and expanding your business. For more marketing tips, check out the previous blog posts we’ve published here at GreenVineMarketing.

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