Marketing Your Outdoor Adventure Company
The Challenge of Strategic Marketing in the New Travel Industry
It wasn’t long ago that most Colorado outdoor adventure vacations were scheduled at outdoor conventions or discovered as spur of the moment adventures in hotel brochure racks stocked with your competitor’s offerings.
But today, with digital access and numerous options to choose from, the place many customers find and schedule their vacation is on a mobile device or personal computer well before the season starts.
There are nearly infinite options on the internet for adventure travel, making it more important than ever for your company to have an effective strategy for reaching and attracting your target audience.
Most vacationers are coming from out of state looking for a new experience. Beyond potential clients being paralyzed by the overwhelming number of choices available to them, the internet allows for these consumers to comparison shop, making competition fiercer than ever.
The Challenge of Modern Marketing
The challenge to retain profitable margins becomes one, not of price wars, but of showcasing the quality of the experiences you provide.
The way to do that is to build a brand that is memorable, exciting and visible when the prospective client is booking their vacation. Having a strong online presence that differentiates you from others will allow you to reach people across the country while you spend your time running the events and activities you love.
Lead flow funnels, targeted social media advertising, and Search Engine Optimization (SEO) allow you to position your offerings in the right place and time to invite engagement and purchase. Targeted keywords, target market assessment and a visually compelling, information rich website are the first steps to effectively reaching your audience online.
But managing all of this can be challenging, especially for a small operation.
And at the same time, there is a HUGE OPPORTUNITY.
Travel and tourism now account for more than one tenth of the global GDP. More importantly for you, tourists are spending more on experience-based vacations and simultaneously decreasing their spend on goods and memorabilia.
The Social Adventure
How Outdoor Adventure Companies Drive Bookings through Social Media
Download this industry guide for implementing a quick and highly effective social media marketing plan.
Seizing the Opportunity
This is great news for your travel adventure company, if you position yourself right. There is more interest in travel and adventure activities. But there is also an increase of new travel adventure companies entering the marketplace, creating more and more competition. Even worse, some of these new entrants have online marketing savvy, but don’t know how to net a fish or fit a life jacket. The experienced companies risk being left behind in the online marketplace.
This is why our team pulled together an guide on social media marketing for the adventure travel industry. You can quickly level the playing field by using proven strategies to get your name in front of the right people at the right time The key is knowing where your company needs to be online, what to promote on each network, and how to make yourself standout.
This ebook, The Social Adventure: How Outdoor Adventure Companies Drive Bookings Through Social Media, gives practical, actionable insights into which strategies work in today’s outdoor travel industry (and which ones don’t).
This 20+ page industry report covers the correct mindset and most promising strategies for social marketing campaigns.
It then reviews each of the most influential social networks, examining the individual strategies that perform best on each platform.
If you are looking for an industry specific, step by step guide that is built on proven best practices, you’ve found it. Download your free copy today.