SEO that attracts.

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Google went down.

It was only 5 minutes, but during that time, internet traffic dropped by 40%.  Why? 93% of online experiences today begin with a search engine, which makes your website’s rankings one of the most important indicators for your company’s future sales.

For the first time in history, everyone does their shopping at the same place: online.  The world’s largest mall is located in your pocket, and everyone is there.  But here’s the thing: 75% of users never scroll past the first page of search results.  That means that if your company is at the top of search engines you can quickly capture the lion’s share of the marketplace.  And if you’re not, well, that’s good for your competitors.

The process of driving your company to the top of search engines like Google & Bing is called SEO, and we love doing it.

SEO

Search Engine Optimization is the art and science of increasing your position in organic search on engines like Google, Bing, Yahoo, Ask and even Duck Duck Go. By increasing your position in search, we bring more visitors, and more importantly, more consumers to whom your offering is relevant and meaningful

CAMPAIGN ROLE

SEO is part of the attraction stage of your integrated marketing campaign, as it drives potential new clients into your funnel and begins the education and sales process.  Keyword research, selection, and mapping are completed with your strategy development, site updates are made, and then ongoing link building is begun

SEO puts you First

When people go online to search for terms related to what you offer, they are ready to convert. While paid advertising does important things for your brand, organic search sends you people who already have an intrinsic interest in what you do. Statistically speaking, search leads are 8x’s more likely to buy than a lead generated through outbound marketing.  This is exactly who you want to land on your site.

 

The SEO Process

First, we research relevant keywords on which you can rank in your market. Second, we optimize your site, integrating keywords and phrases on the back end and within the copy on your website. Lastly, we conduct ongoing backlink development, assuring your brand is in the right place, expressing the right message, and drawing the right audience to you.  Let’s break out each of these steps on by one.

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Keyword Research

Keyword Research

The process starts with finding out what your customers are actually searching for. We provide the in-depth keyword research to ensure the right targeting for your business.

Content Marketing

Content Marketing

We regularly post new content. Each article, video, or social post targets one of your top keywords to build a content base for search engines to find, index, and boost your rankings.

Competition Analysis

Competition Analysis

In order to beat your competitors, you first need to understand what they are doing.  We conduct the research and build the findings into your campaign strategy.

Link Building

Link Building

Search engine care about what others think of your company.  To show your popularity we build quality links to your site from social networks, directories, relevant blogs, news sites, and more.

Site Optimization

Site Optimization

We polish your site code, content, meta-tags, picture tags, sitemap, and much more to make sure your website is exactly what search engines want to see.
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Continuous Tracking

Continuous Tracking

You don’t just want to have your business look like an rockstar – you also want to understand the results! With regular reporting and frequent consultations, you stay 100% on top of your ROI!
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In Depth Keyword Research

The process starts with finding out what your customers are actually searching for. We provide the in-depth keyword research to ensure the right targeting for your business.

Content Marketing

The heart of an ongoing SEO campaign is content.  We continually write and post new articles for search engines to find, with each article targeted to one of your top keywords.  We also focus on social content and video to build a content base for search engines to find, index, and correlate with your site.

Complete Competition Analysis

In order to beat your competitors, you first need to understand what they are doing.  We handle all of the competition research for you and build the findings into your campaign strategy.

Link Building

Search engine heavily weights what other people think of your website.  To show them how popular you are, each month we build quality links to your site from social networks, directories, Web 2.0 properties, relevant blogs, and news sites.

Your Website Is Fully Optimized

We polish your site code, content, meta-tags, picture tags, sitemap, and much more to make sure your website is exactly what search engines want to see.
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Continuous Tracking

You don’t just want to have your business look like an online rockstar – you also want to understand what is happening on your profiles! With our combination of regular reporting and frequent consultations, you stay 100% on top of our results!

Curious about the possibilities?

Learn what it would mean to bring agility and full stack thinking to your marketing efforts.

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