It’s about evolution.
In the past 10 years, social media usage has increased from 10% to an astounding 80% of the population. The sad fact is that many businesses haven’t changed their marketing strategies rapidly enough to match.
89% of social media messages to brands go ignored. For those that do reply, the average response time for a brand to reply to a user on social media is 10 hours, while the average user is only willing to wait 4 hours.
Here’s why: How clients expect to communicate with businesses has changed more quickly than how businesses expect to communicate with those same clients. This gap leaves a big opportunity for the companies that are able to evolve more rapidly.
Our campaigns include social media marketing as a core component to make sure you are seizing this opportunity, reaching a larger market, and building stronger relationships with new and existing clients.
SOCIAL MEDIA
CAMPAIGN ROLE
Social Media Profiles
Audience Development
Engaging Custom Content
Engaging Custom Content
From years of experience, we know what type of content is most likely to get shared and generate new followers. From images to industry updates to promotions, we create and post engaging content for you on a daily basis.
Engaging Custom Content
From years of experience, we know what type of content is most likely to get shared and generate new followers. From images to industry updates to promotions, we create and post engaging content for you on a daily basis.
Tracking & Reporting
Strategy First
Social media has fundamentally reshaped what is possible to do with marketing. The old days of expensive mass advertising have been replaced with a tool that allows your company to build deep one on one relationships that create loyal customers and massive referrals. But the early days of social media marketing have passed. Just being on Facebook or Twitter or LinkedIn isn’t enough anymore. To win, you need a smart strategy.
Focus on ROI
A smart strategy starts with smart goals and smart research. A clear definition of your target market and desired outcomes allows you to focus on connecting with the right people on the right social sites in the right way. Your marketing campaign needs to incorporate all of the facets involved in bringing in high-quality leads, including appropriate offers, interesting informational posts, posts that will be shared with friends, and all speak with a tone that keeps your business’s brand in mind. A strong strategy focuses this activity on where you will see ROI.
Focus on ROI
A smart strategy starts with smart goals and smart research. A clear definition of your target market and desired outcomes allows you to focus on connecting with the right people on the right social sites in the right way. Your marketing campaign needs to incorporate all of the facets involved in bringing in high-quality leads, including appropriate offers, interesting informational posts, posts that will be shared with friends, and all speak with a tone that keeps your business’s brand in mind. A strong strategy focuses this activity on where you will see ROI.
Strategy First
Social media has fundamentally reshaped what is possible to do with marketing. The old days of expensive mass advertising have been replaced with a tool that allows your company to build deep one on one relationships that create loyal customers and massive referrals. But the early days of social media marketing have passed. Just being on Facebook or Twitter or LinkedIn isn’t enough anymore. To win, you need a smart strategy.
Curious about the possibilities?
Learn what it would mean to bring agility and full stack thinking to your marketing efforts.