Content marketing works. There is over a decade of publicly-available data and independent research studies that corroborate this fact. The problem is that the continued application of “quick-and-dirty” marketing “hacks” for content marketing has desensitized...
“Overcome objections until you get your “’Yes.’” “Always Be Closing (ABC).” “Never take “No” for an answer.” These sales maxims that date back decades are the root cause of why many businesses are struggling with growth. Hard sell marketing campaigns based on these...
The last two months have seen a shakeup in business and marketing, but not every business category lost out. How things changed, and what things stayed the same will help you adapt to the way people will respond coming out of the Coronavirus outbreak. Who was up and...
Everyone is wondering how to remain fiscally solvent when much of the country remains under stay-at-home orders as states work to increase COVID-19 tests and the medical community diligently works toward treatments and, hopefully, a vaccine that can stand up to the...
This is a more personal, and more direct article than we usually publish. Like most marketing firms, we plan our content and our customer’s content in advance to create a buffer for strategy, planning, review, revision and implementation of planned messaging....
