How White Papers, Sales Sheets and Lead Magnets Can Upgrade Your Sales Funnel (and How to Incorporate Them)
When it comes to promoting your business, your sales team is a big part of promoting your business. However, if you’re relying solely on outbound calls, word of mouth and personal selling, you will be losing out on an important part of the sales process. Some tools...
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What Marketing Channels are Right for You?
You already know that marketing is a valuable tool for your business, but are you approaching it the right way? All too often, companies use marketing strategies that are too narrow for their audience. Rather than focusing on one or two channels, you need to look...
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An Integrated Approach to Lead Generation for Business Consultants
Over the years, as we have worked with small and medium sized businesses we have worked with many successful business owners who have moved on to consult, coach or develop others as they launch and nurture their business endeavors. Many of these consultants have...
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Content Marketing and Marketing Funnels
If you run a business, then you are familiar with the concept of a marketing or sales funnel. This concept is widespread across industries, but even a lot of marketers misunderstand it. You’ll even see ads on Facebook, Instagram and google for “the perfect funnel”...
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Christmas in July – Your Marketing Calendar and You
Business marketing doesn’t operate on a typical calendar. While many people are putting away the grill and sharing pics from their 4th of July, marketers are already talking about their strategies for Halloween, Thanksgiving, Black Friday and even Christmas. This...
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Website Speed Matters, but What Can You Do About It if You’re Not a Programmer?
Website development is the bane of many businesses. As important as it is to have a well-designed, highly-performing website, it can be very difficult to build and maintain one. However, as challenging as it may be, your website is a crucial touchpoint for your...
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Facing Stiff Competition? Take a Brand Stand
With so many businesses out there competing for attention, it can be more than a little overwhelming to try and stand out from the crowd. Although digital marketing changed the game and made advertising more accessible to small businesses, it had the unfortunate...
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Web Design and the Grid: How Contemporary Tools Follow the Format and Break the Rules
When planning a new website or a redesign of your existing site, like anyone, you want you’re your website to be something unique -- a digital space that stands out and catches the eye while maintaining up-to-date aesthetics, or dare we say, an innovative feel?...
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The Impact of a Slow-Loading Website
When developing and optimizing your business's website, it's easy to overlook the importance of fast load times. Even if your site features a clean design with proper navigation links, though, speed can affect its overall performance in several ways. If your...
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5 Easy Ways to Improve Your Website’s Organic CTR
Organic CTR is a metric of your website's performance in the search results. Available to view in Google Search Console (formerly known as Webmaster Tools), it reflects the percentage of users who click your website in the search engine results pages (SERPs). With...
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