Christmas in July – Your Marketing Calendar and You
Business marketing doesn’t operate on a typical calendar. While many people are putting away the grill and sharing pics from their 4th of July, marketers are already talking about their strategies for Halloween, Thanksgiving, Black Friday and even Christmas. This...
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Website Speed Matters, but What Can You Do About It if You’re Not a Programmer?
Website development is the bane of many businesses. As important as it is to have a well-designed, highly-performing website, it can be very difficult to build and maintain one. However, as challenging as it may be, your website is a crucial touchpoint for your...
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Facing Stiff Competition? Take a Brand Stand
With so many businesses out there competing for attention, it can be more than a little overwhelming to try and stand out from the crowd. Although digital marketing changed the game and made advertising more accessible to small businesses, it had the unfortunate...
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Web Design and the Grid: How Contemporary Tools Follow the Format and Break the Rules
When planning a new website or a redesign of your existing site, like anyone, you want you’re your website to be something unique -- a digital space that stands out and catches the eye while maintaining up-to-date aesthetics, or dare we say, an innovative feel?...
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The Impact of a Slow-Loading Website
When developing and optimizing your business's website, it's easy to overlook the importance of fast load times. Even if your site features a clean design with proper navigation links, though, speed can affect its overall performance in several ways. If your...
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5 Easy Ways to Improve Your Website’s Organic CTR
Organic CTR is a metric of your website's performance in the search results. Available to view in Google Search Console (formerly known as Webmaster Tools), it reflects the percentage of users who click your website in the search engine results pages (SERPs). With...
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5 Benefits of Adding a Sitemap to Your Business Website
Does your business website have a sitemap? This search engine-readable document, typically with an XML extension, contains metadata about your website and its content. At minimum, a sitemap contains a list of all your site's pages. As search engines crawl your...
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Are Video Ads Effective? Exploring The Trend of Video Advertising
The rapid adoption of broadband internet combined with faster and more powerful devices has paved the way for video ads. In the past, sluggish internet speeds prevented internet users from watching videos in real time, forcing businesses to rely on traditional...
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Is Your Business’s Website Optimized for People Always Ask (PAA) Boxes?
Google has evolved the layout of its search engine results page (SERP) over the years. No longer is it limited strictly to paid ads and traditional organic listings. You'll now find other content displayed in Google's SERPs, including People Always Ask (PAA) boxes....
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5 Tips to Finding Relevant Topics for Your Content Marketing Strategy
Regularly publishing high-quality content that's relevant to your business's target audience will help you attract new customers and also retain existing customers. Known as content marketing, it's become a leading digital marketing strategy used by countless...
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