Denver's Internet & Online Marketing Blog

Tips & tricks on SEO, social media & web design

5 Easy Ways to Optimize Your Site for Higher Search Rankings

Studies show that websites in the first Google search listing receive nearly one-third of the traffic for the respective keyword. As such, webmasters are often eager to optimize their sites for higher search rankings, because with higher rankings comes more traffic....

Google Updates Sitelinks for AdWords Search Ads

Google's AdWords pay-per-click (PPC) platform just got a little better. Last month, Google quietly changed the way in which it shows sitelinks for search ads. Rather than showing a maximum of four sitelinks, search ads now show up to eight sitelinks -- but only when...

Choosing Target Keywords for Your SEO Campaign

It's no secret that a website's search ranking directly influences the amount of traffic it receives. Web traffic can come from any number of sources, including type-in, social media, contextual links, paid advertisements, etc. However, organic traffic -- the traffic...

What is HTTPS and Do I Really Need it?

Recent studies show that more than half of the Internet is encrypted with HTTPS. You can distinguish between an HTTPS and non-HTTPS website by looking for the "S" in the site's web address. Websites with HTTPS are given the "https" prefix, whereas their HTTP...

Heads Up: You Can Now Adjust AdWords Bids for Call Ads

If you're a business owner who advertises on Google AdWords, you should check out the new bidding feature offered by the Mountain View company. Known as "call bid adjustments," it's designed to give advertisers greater control over search ads containing the...

Digital Marketing Key Performance Indicators to Watch

Using digital platforms like email, social media, search engine optimization (SEO), pay-per-click (PPC) advertising, etc., you can promote your business to a larger audience while generating a higher return on your ad dollars in the process. However, you'll want to...

5 SEO Tips to Beat the Competition

Where does your business's website rank in the search engines for its target keywords? It's no secret that search rankings directly influence traffic. The higher your site ranks, the more traffic it will receive. But if a competitor is outranking your site, you'll...

What is SoLoMo Digital Marketing?

If you've spent any time researching trends in digital marketing, you may have come across SoLoMo. An acronym for social, location and mobile, it's a powerful strategy that can drive countess new customers to your business. To learn more about the marketing power of...

5 Common SEO Myths Debunked!

Search engine optimization (SEO) refers to on-page and off-page techniques that are designed to encourage higher search rankings for one or more keywords. The higher your website ranks in the search engines, the more traffic it will receive. Unfortunately, though,...

6 Tips to Follow When Building Backlinks

From Panda and Penguin to Hummingbird and Possum, Google's search ranking algorithm has gone through countless updates over the years. However, even after all of these updates, backlinks remain one of the most influential signals in determining a website's search...

Web Design Trends to Watch in 2017

There's no substitution for a good design when developing your website. Assuming you're a business owner, the way in which your website is designed could help or hurt your brand image. A good web design reflects a superior level of professionalism and authority, which...

How to Attract More Followers on Social Media

How many users follow your business/brand accounts on social media? When used correctly, social media is a powerful marketing tool that can attract new customers, generate more sales, and help grow your business. To reap these benefits, however, you need a strong...

5 Reasons to Use Google Shopping Ads

Formerly known as Product Listing Ads (PLA), Google Shopping ads are part of the search engine giant's online advertising service, AdWords. If you're still skeptical about Google Shopping ads, keep reading to learn the top five benefits of using this service. #1)...

What are Local Citations in SEO?

Most local business owners know the importance of maintaining a high search ranking in Google and other search engines. When someone in your area searches for a keyword related to your business, you want them to see your business. This local search traffic is critical...

5 Tips to Optimize Your Google My Business Listing

Formerly known as Google Places, Google My Business is the search giant's directory of local businesses. If you own a brick-and-mortar business, you should create a listing here to improve your visibility in the search engines. Google My Business listings are...

Google Launches Verified Customer Reviews

Small business owners know the importance of receiving positive customer reviews. Studies show that approximately 88% of consumers trust online reviews as much as personal recommendations. So, if customers leave positive reviews about your business, you'll have an...