Denver's Internet & Online Marketing Blog
Tips & tricks on SEO, social media & web design
6 Surprising Things That Can Affect Your Website’s Search Rankings
Where does your business's website rank in the search results? Even if you're unfamiliar with search engine optimization (SEO), you're probably well aware of the fact that higher rankings means more traffic. And with more traffic, you'll sell more products or...
5 Digital Marketing Strategies You Need to Try
Digital marketing has become an increasingly method used by businesses to attract customers and sell their products or services. Consisting of digital media and marketing channels, it offers an unparalleled level of reach and customization when compared to traditional...
How to Optimize Your Website for Bing Search
Including Bing in your search engine optimization (SEO) strategy will allow you to reach more users with your marketing messages. Granted, Google remains the leading search engine, with the Mountain View company processing more than 1.2 trillion searches each year. In...
6 Reasons Your Competitor Is Outranking Your Business’s Website
Is a competitor outranking your business's website on Google? Conventional wisdom should lead you to believe that your website won't receive as much search traffic when it ranks below a competitor's website. The first step to achieving a top search ranking, however,...
5 Ways to Increase Your PPC Landing Page’s Conversion Rate
What's the conversion rate of your pay-per-click (PPC) landing page? A low conversion rate is a serious problem that will drive your advertising costs and lower your earnings per click (EPC). There are ways to increase your PPC landing page's conversion rate, however,...
Google Rebrands AdWords as Google Ads
Google AdWords has a new name: Google Ads. Earlier this month, the Mountain View company announced that it was rebranding its self-serve advertising platform. Since launching the platform more than 17 years ago, Google has used the brand name AdWords to market and...
What the Rise of Voice Search Means for SEO
Search engine optimization (SEO) continues to change and evolve. Many old tactics that once worked in the early 2000s are no longer effective today. Some, in fact, can even trigger penalties, thereby lowering a website's search rankings. One of the latest trends in...
5 Local Search Engine Optimization (LSO) Mistakes to Avoid
Local search engine optimization (LSO) has become a hot topic among small business owners in recent years. This cornerstone strategy involves optimizing a business to achieve higher rankings and visibility for relevant searches performed with local intent. While LSO...
The Basics of On-Page SEO
If you're hoping to achieve a top search ranking for your business's website, you'll need to perform on-page and off-page SEO. While most tech-savvy business owners are familiar with off-page SEO -- building backlinks and creating brand mentions on other websites --...
How to Create SMART Digital Marketing Goals
Regardless of what your business sells, it can benefit from a digital marketing strategy. Using channels like email, social media, pay-per-click (PPC) advertising and search engine optimization (SEO), you can reach your target audience with relevant messages. Before...
5 Tips to Optimize Your Business’s Facebook Page
Used by more than 2 billion people worldwide, Facebook is the world's leading social media network. As a business owner, you can take advantage of its near-limitless reach using a Facebook Page. Unlike profiles, Pages are designed specifically for commercial purposes,...
How Google Shopping Ads Work
Google Shopping ads offer a cost-effective way to promote your business's products. Also known as Product Listing Ads (PLA), they consist of sponsored product listings in a carousel format found at the top of the search results. While most business owners are familiar...
5 Awesome SEO Tools to Help You Dominate the Search Results
Which SEO tools do you use? Many business owners and webmasters use few if any SEO tools. Unfortunately, this places them at a serious disadvantage to their competitors while lowering their chances of securing a top search ranking. Regardless of your business and what...
5 Common Reasons for Low Search Rankings
Search rankings play an important role in your website's long-term success. According to Search Engine Watch, the top-ranked website in Google receive one-third of all clicks for the given keyword, whereas websites ranking on the second page or deeper receive less...
What Google’s Mobile-First Indexing Update Means for Your Business
On March 26, 2018, Google quietly rolled out the mobile-first indexing update to its search ranking algorithm. Of course, the Mountain View company performs hundreds of algorithm updates each year, most of which are small and insignificant. However, this update is...
Is Your Site Under a Negative SEO Attack?
Negative SEO is a form of search engine optimization (SEO) that involves optimizing a website or web page for lower rankings. If your site's search rankings have tanked in recent months, you should consider the possibility of a negative SEO attack. It's often done by...
5 Innovative Ways to Promote Your Small Business Online
With more than three-quarters of the U.S. population now connected to the internet, this is no longer a medium that small business owners can ignore when promoting their products or services. If you're a small business owner, you should consider the five following...
What Are Google’s Rich Snippets, and How Do I Rank For Them?
The next time you perform a search on Google, look at the of the search results. For search queries structured as a question, Google typically displays a box of content with relevant information pertaining to the question. Known as rich snippets, it's become...
