Denver's Internet & Online Marketing Blog

Tips & tricks on SEO, social media & web design

6 Reasons to Redesign Your Website

Roughly 60% of small businesses don't have a website, according to a survey cited by Inc. But even if you have a website, you may not be utilizing to its fullest potential. There are times when you must invest in a new design to keep your business's website ahead of your competitors. Make it Mobile-Friendly If your website isn't accessible or otherwise optimized for mobile devices, it's to redesign...

How to Get Your Business Listed on Google

Google processes around 3.5 billion search queries per day! It's the world's most popular and widely used search engine, making it a critical component in a small business's marketing strategy. But how exactly do you get your business listed on Google? Create a Website First and foremost, you should create a website for your business. According to a recent survey cited by Inc, approximately 60% of all small businesses...

Bing Ads Now Supports AdWords Synchronization

You can now sync your Google AdWords account to your Bing Ads account. Google has long been the dominant player in the pay-per-click (PPC) marketing arena. With its AdWords platform, business owners can advertise their products, services and respective brands on Google's search listings, paying only when a qualified user clicks their ad. Being that Google processes approximately 3.5 billion searches per day, AdWords offers a near-limitless amount of...

How to Reach a Larger Audience with Your Website

There are currently more than one billion websites on the World Wide Web, according to a report published by NetCraft. Of course, this number is almost certain to grow as more and more businesses acknowledge the importance of a strong online presence. If you want to succeed in this highly competitive area, you'll need to differentiate yourself from your competitors. Following the tips listed below can help you achieve...

5 Must-Have Elements for a Business Website

According to a recent article published by Entrepreneur, nearly half of all small businesses don't have a website. As a result, they place themselves at a serious disadvantage to their competitors. But if you want to create and maintain a strong presence on the web, you should include the following elements on your business website. Contact Form When a prospective customer accesses your website, he or she may search...

How to Lower Shopping Cart Abandonment Rates

Not every shopper who adds a product to their online shopping cart will buy that product. In fact, statistics show that roughly 70% of shoppers will abandon their cart before following through with the checkout process. As an e-commerce site owner, it's frustrating to see such a high shopping cart abandonment rates. While there's no way to completely prevent all shoppers from abandoning their cart, there are steps you...

SEO Trends to Watch in 2017

Search engines are constantly changing the way in which they index and rank websites. This is done to improve the relevancy of their search results for users. After all, users expect to find the most relevant listings when searching for a particular term. If the search engine delivers irrelevant results, they'll probably choose a different search engine the next time they seek information online. So, what kind of search...

Tools to Amplify Your Content Marketing Efforts

Content marketing has become a buzzword among digital marketers over the past year. It involves the use of high-quality, relevant contact to encourage higher search rankings and generate more sales/leads. But if you're still performing content marketing by hand, you're leaving tons of potential up for grabs. The right tools can simplify and expedite many tasks associated with content marketing. Google AdWords Keyword Planner Tool There are dozens of...

5 Tips for Inbound Marketing Success

Does your business use inbound marketing to attract prospects and generate sales? While outbound marketing is still an effective means of promotion, there's been a growing trend towards inbound marketing tactics. In the most basic sense, it refers to the use of content marketing, social media and search engine optimization (SEO) to attract customers. Here are five tips to enhance your inbound marketing strategy. Create a Newsletter If you...

5 SEO Mistakes to Avoid

Search engine optimization is a methodical process that involves both on-site and off-site practices. Unfortunately, many digital marketers and small business owners are guilty of making one or more of the following mistakes. Choosing the Wrong Keywords SEO and keyword research go hand in hand. You can't optimize your website for higher search rankings without first identifying profitable keywords -- keywords for which you hope to rank. When choosing...

Google Launching Click-to-Text AdWords Extension

There's a new featuring coming to Google's pay-per-click (PPC) network. While AdWords has supported extensions for quite some time, it's been a while since Google has released a new extension for the platform. But it appears that Google is in fact adding a new extension to AdWords, the click-to-text extension. So, what is the click-to-text extension and how does it work? If you're familiar with the click-to-call extension, you...

5 Tips for Planning Your SEO Strategy

Wouldn't it be great if you could tell Google where you'd like to rank and for which keywords? Sure it would! Because we all know that the higher a website ranks in the search engines, the more traffic it receives. But if ranking were this easy, the search engines would be filled with irrelevant, low-quality results. The good news is that you can still climb the search rankings by...

5 Signs that Your Website Needs a Fresh Design

Giving your website a new design offers countless benefits, some of which include better SEO, more traffic, and the ability to reach new audiences. But how do you know when it's time to redesign your website? Here are some tell-tale signs to look for. It's Not Ranking High in the Search Results There are numerous possibilities why your website isn't ranking high in the search results, but among the...

What is a Link Scheme?

Search engines use hundreds of different "signals" to determine where and how to rank websites in their respective index. If a website has high-quality content about aftermarket car parts, it's more likely to rank high for keywords associated with aftermarket car parts. But content is just one of the many ranking signals used by search engines. One of the most influential ranking signals is backlinks. However, not all backlinks...

How to Get More ‘Likes’ on Your Facebook Page

How many likes does your Facebook Page have? It's no secret that likes are a direct indication of a Page's popularity. When a Facebook Page is popular, more people will like it. And all of those links instill a higher level of trust and authority in prospective customers, which is why it's important for brands to continue building their Page likes. Don't Pay for Page Likes Although tempting, you...

Google Announces New Penguin Update

Have you a noticed a sudden change in your website's search rankings? Well, it could be the result of a recent Penguin update. In case this is your first time hearing about Penguin, let me explain. Penguin is the name given to a series of updates for Google's search ranking algorithm. Penguin 1.0 appeared back in 2012, with a focus on lowering the search rankings for websites that violated...

Google AdWords Introduces Campaign Groups and Performance Targets

Google AdWords just got a little better, thanks to two new features being added to the search giant's pay-per-click (PPC) platform. As you may already know, AdWords is a PPC platform where advertisers bid on keywords, paying only when a user searches for the keyword and clicks their ad. Several other search engines, including Bing, have launched their own PPC platform, but AdWords remains the most popularity. There's a...

Responsive vs Separate Mobile Website

The beginning of 2014 marked a new era of Internet traffic, with various reports indicating that more people now access the Internet using a mobile device than a traditional desktop computer. Webmasters and small business owners must adapt to this trend by designing mobile-friendly websites. Because if your website does not load and function on mobile devices, you could be losing a significant portion of visitors. Of course, there...
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