Denver's Internet & Online Marketing Blog
Tips & tricks on SEO, social media & web design
What Are Google’s Rich Snippets, and How Do I Rank For Them?
The next time you perform a search on Google, look at the of the search results. For search queries structured as a question, Google typically displays a box of content with relevant information pertaining to the question. Known as rich snippets, it's become...
Bing Ads Retires Sidebar Ads: Here’s What You Should Know
With its ability to reach both Yahoo and Bing users, Bing Ads has become a key competitor of Google AdWords. Using the pay-per-click (PPC) platform, business owners and marketers can create targeted ads that appear in the search results as well as third-party sites....
The Recipe for a Profitable AdWords Campaign
AdWords consistently ranks as one of the top digital marketing channels for small businesses. Using a cost-per-click (CPC) format, it allows small businesses to drive high-quality traffic to their websites while paying only when someone clicks their ad. If you're...
What Is Domain Authority and Why Does It Matter?
Have you heard of Domain Authority (DA)? Pioneered by Moz, this metric reflects a website's ability to rank for its target keywords in the search results. Generally speaking, the higher a website's DA, the higher the site will rank. To learn more about DA and why it's...
6 Ways to Promote Your Local Business Online
Statistics show that more than half of all searches performed on smartphones and tablets have local intent. As a local business owner, you can capitalize on this trend by creating a strong online presence. Here are six powerful ways to promote your local business...
How SEO Has Changed and What This Means for Your Business
As a business owner, you probably know the importance of maintaining a high search ranking. When someone searches for a product or service offered by your business, you want them to see your website listed at the top of the search results page. Using search engine...
Google Announces New Speed Update
Google has announced a new speed update for its search ranking algorithm. The Mountain View is constantly changing the way in which it indexes and ranks websites. According to some estimates, Google updates its ranking algorithm up to 600 times per year. Not all of...
Organic vs PPC Traffic: Which Should I Choose?
Webmasters constantly argue over whether PPC is better than organic search traffic. An acronym for "pay per click," PPC involves paying for search engine traffic, whereas organic traffic is completely free. Cost aside, though, there are other nuances regarding the two...
6 Content Marketing Myths Debunked
Content marketing has become a central focal point for business owners and professional marketers. According to HubSpot, more than half of all professional marketers view content creation as their top inbound marketing priority. If you plan to promote your business...
What Facebook’s Latest Announcements Means for Businesses
Over the past few years, Facebook has gradually tweaked the algorithm it uses to display content in users' Newsfeeds. While most of these changes were minor, the social media giant is about to make a major change to its algorithm. So, how will this affect business...
5 AdWords Metrics You Should Track
Google's pay-per-click marketing platform AdWords consistently ranks as one of the most popular digital marketing channels for small businesses. Of course, there's a good reason for its popularity: AdWords allows businesses to advertise their products or services...
How to Get Your Local Business Listed in Google
Statistics show that nearly half of all internet searches have local intent. In other words, roughly one out of every two searches are performed with the goal of finding information about a local business, organization or event. Owners of local businesses should...
What Is Anchor Text and How Does It Affect SEO?
Are you building backlinks with the right anchor text? Backlinks are an essential component of an effective search engine optimization (SEO) strategy. You give your site a helping hand, however, by using the right anchor text. Overview of Anchor Text Anchor text is...
How to Improve Your AdWords Quality Score
Optimizing your AdWords campaigns for a high Quality Score is essential in achieving a high return on investment (ROI). As you may already know, the relevancy of your keywords and ads are measured in Quality Score. Ranging from 1 to 10, the more relevant your keywords...
Video Marketing Tips to Help Your Business Succeed
Statistics show that 82% of all consumer Internet traffic will consist of video by 2021, according to a recent study conducted by Cisco. As video continues to dominate, small business owners throughout the world are finally acknowledging its importance. Using video,...
6 SEO Tips to Ring in the New Year
Search engine optimization (SEO) is an ever-evolving field that changes on a regular basis. Just because an optimization tactic works today doesn't mean it will work tomorrow. Therefore, business owners and digital marketers must familiarize themselves with the latest...
Content Marketing Key Performance Indicators to Watch
Statistics show that 88% of business-to-business (B2B) marketers use content in their overall strategy, according to the Content Marketing Institute (CMI). Whether your company revolves around B2B or business-to-consumer (B2C) sales, though, chances are it can benefit...
Social Media Marketing Trends to Watch
A recent Pew survey found that 80% of adults in the United States have a Facebook profile, making it the world's leading social media network. But social media isn't used strictly for keeping in touch with friends and family. It's also used for business promotion. If...
