When Should My Business Build a Brand?
When it comes to marketing your business, you already know that brands are some of the drivers in consumer focused product marketing. However, while it may seem obvious that your company should be branded, the reality is that several factors can affect whether or...
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Optimize Your Marketing This Holiday Season
With the holiday season officially here, stores -- both physical and digital -- are doing the hard work of placing the right products, at the right time, in front of customers at the right price to motivate the sale. It’s boom or bust season for business owners,...
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Add a Dash of Kindness to Your Thanksgiving, Black Friday and Christmas Marketing Messages
With Thanksgiving practically right around the corner, chances are you’ve spent a great deal of time thinking about the day after. Black Friday is already proving to be as big a deal this year to retailers as ever before. Stores have already started to hint at the...
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Dust Off the Cobwebs From Your Marketing Campaign
As a business owner, you understand that marketing is crucial for your brand’s long-term success. However, all too often, entrepreneurs assume that developing a single marketing strategy once is all it takes. The reality, though, is that you need to keep updating...
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How White Papers, Sales Sheets and Lead Magnets Can Upgrade Your Sales Funnel (and How to Incorporate Them)
When it comes to promoting your business, your sales team is a big part of promoting your business. However, if you’re relying solely on outbound calls, word of mouth and personal selling, you will be losing out on an important part of the sales process. Some tools...
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What Marketing Channels are Right for You?
You already know that marketing is a valuable tool for your business, but are you approaching it the right way? All too often, companies use marketing strategies that are too narrow for their audience. Rather than focusing on one or two channels, you need to look...
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An Integrated Approach to Lead Generation for Business Consultants
Over the years, as we have worked with small and medium sized businesses we have worked with many successful business owners who have moved on to consult, coach or develop others as they launch and nurture their business endeavors. Many of these consultants have...
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Content Marketing and Marketing Funnels
If you run a business, then you are familiar with the concept of a marketing or sales funnel. This concept is widespread across industries, but even a lot of marketers misunderstand it. You’ll even see ads on Facebook, Instagram and google for “the perfect funnel”...
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Christmas in July – Your Marketing Calendar and You
Business marketing doesn’t operate on a typical calendar. While many people are putting away the grill and sharing pics from their 4th of July, marketers are already talking about their strategies for Halloween, Thanksgiving, Black Friday and even Christmas. This...
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Website Speed Matters, but What Can You Do About It if You’re Not a Programmer?
Website development is the bane of many businesses. As important as it is to have a well-designed, highly-performing website, it can be very difficult to build and maintain one. However, as challenging as it may be, your website is a crucial touchpoint for your...
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