What Does Outcome-Based Marketing Really Look Like?
When a new marketing campaign is rolled out, most people’s first instinct is to look at the results. Was it effective? Did it get our brand name out to the public? Did it build awareness? Did we get more sales because of it? The answers to these questions let...
Increase Conversations in 2021 to Increase Business Leads Online
You might have heard that video promotion by online platforms peaked in April 2020, right in line with the height of corona virus lock-downs in the first wave of the pandemic. Museums and galleries tried online digital 3-d walk-thorough platforms like those...
Market Your Business During Uncertain Times
If you have been paying attention to the news, you know we live in uncertain times. Between a pandemic, wildfires in the West, an overly active hurricane season and civil unrest, this moment in history is truly unprecedented, and it is affecting every aspect of our...
Build Your Business Online
Since February of this year, we have experienced a significant shift in focus. Instead of working with clients to use the internet for achieving better audience outreach, we’ve started helping businesses and entrepreneurs retool so they can become fully functional...
Are You On Top Of Leading Content Strategy For Your Business?
Content marketing works. There is over a decade of publicly-available data and independent research studies that corroborate this fact. The problem is that the continued application of “quick-and-dirty” marketing “hacks” for content marketing has desensitized...
Moving Your Business From “Selling” to “Brand”
“Overcome objections until you get your “’Yes.’” “Always Be Closing (ABC).” “Never take “No” for an answer.” These sales maxims that date back decades are the root cause of why many businesses are struggling with growth. Hard sell marketing campaigns based on these...
Marketing After COVID-19: Finding a New Normal
The last two months have seen a shakeup in business and marketing, but not every business category lost out. How things changed, and what things stayed the same will help you adapt to the way people will respond coming out of the Coronavirus outbreak. Who was up...
Surviving COVID-19 and Remaining Financially Sound as a Small to Medium Sized Business
Everyone is wondering how to remain fiscally solvent when much of the country remains under stay-at-home orders as states work to increase COVID-19 tests and the medical community diligently works toward treatments and, hopefully, a vaccine that can stand up to the...
Marketing in the Time of COVID-19
This is a more personal, and more direct article than we usually publish. Like most marketing firms, we plan our content and our customer's content in advance to create a buffer for strategy, planning, review, revision, and implementation of planned messaging. The...
Get The Most From Your Social Media Marketing
For a successful marketing strategy, you need to be able to engage with your customer base. One of the most immediate ways to have a multi-directional conversation (business to customer, customer to customer, customer to prospect, prospect to business) is through...
