Denver's Internet & Online Marketing Blog

Tips & tricks on SEO, social media & web design

6 Content Marketing Myths Debunked

Content marketing has become a central focal point for business owners and professional marketers. According to HubSpot, more than half of all professional marketers view content creation as their top inbound marketing priority. If you plan to promote your business...

5 AdWords Metrics You Should Track

Google's pay-per-click marketing platform AdWords consistently ranks as one of the most popular digital marketing channels for small businesses. Of course, there's a good reason for its popularity: AdWords allows businesses to advertise their products or services...

How to Improve Your AdWords Quality Score

Optimizing your AdWords campaigns for a high Quality Score is essential in achieving a high return on investment (ROI). As you may already know, the relevancy of your keywords and ads are measured in Quality Score. Ranging from 1 to 10, the more relevant your keywords...

Video Marketing Tips to Help Your Business Succeed

Statistics show that 82% of all consumer Internet traffic will consist of video by 2021, according to a recent study conducted by Cisco. As video continues to dominate, small business owners throughout the world are finally acknowledging its importance. Using video,...

6 SEO Tips to Ring in the New Year

Search engine optimization (SEO) is an ever-evolving field that changes on a regular basis. Just because an optimization tactic works today doesn't mean it will work tomorrow. Therefore, business owners and digital marketers must familiarize themselves with the latest...

Content Marketing Key Performance Indicators to Watch

Statistics show that 88% of business-to-business (B2B) marketers use content in their overall strategy, according to the Content Marketing Institute (CMI). Whether your company revolves around B2B or business-to-consumer (B2C) sales, though, chances are it can benefit...

Social Media Marketing Trends to Watch

A recent Pew survey found that 80% of adults in the United States have a Facebook profile, making it the world's leading social media network. But social media isn't used strictly for keeping in touch with friends and family. It's also used for business promotion. If...

Using Promotion Extensions to Enhance Your AdWords campaigns

Statistics show that 70% of consumers search for discounts online before visiting a local business. After all, it only takes a minute to search for promotional offers on the internet, but doing so can yield substantial savings for consumers. Small business owners can...

Digital Marketing Trends to Watch In 2018

With a new year right around the corner, small business owners everywhere are planning their digital marketing strategy for 2018. Old techniques that may have worked this year could be gone next year. Search engines and advertising channels are constantly changing,...

The SEO Power of Video Marketing

Conventional wisdom should tell you that higher ranking websites receive more traffic than lower ranking websites. While there are dozens of ways to optimize a website for higher search rankings, one tactic that's frequently overlooked by webmasters is video. To learn...

Twitter Announces New 280 Character limit for Tweets

It's been a long time in the making, but Twitter is finally increasing the character limit of its tweets. Ever since the social media platform first launched, it has limited user tweets to 140 characters (including spaces). Of course, there's only so much content you...

How to Create Content That Google Loves

Contrary to what others may say, there's no fast-pass to achieving a #1 search ranking in Google. You can't buy your way to the top. It requires a sound content marketing strategy, which is something we're going to discuss in this post. Don't Chase Keywords One of the...

Pinterest Launches Self-Serve Search Ads

Pinterest's search ads are now available to all advertisers. The social media network first launched search ads earlier this year. Up until now, however, only a small number of advertisers have been able to use this feature. It appears the testing phase is now over,...

Google Announces 2x Overspend on AdWords Daily Budgets

If you're a Google AdWords advertiser, you should take note of a recent change made to the popular pay-per-click (PPC) marketing platform. Earlier this month, Google revealed that AdWords budgets may now overspend by 2x, meaning you could be charged up to 200% of your...