Denver's Internet & Online Marketing Blog

Tips & tricks on SEO, social media & web design

What is SoLoMo Digital Marketing?

If you've spent any time researching trends in digital marketing, you may have come across SoLoMo. An acronym for social, location and mobile, it's a powerful strategy that can drive countess new customers to your business. To learn more about the marketing power of...

5 Common SEO Myths Debunked!

Search engine optimization (SEO) refers to on-page and off-page techniques that are designed to encourage higher search rankings for one or more keywords. The higher your website ranks in the search engines, the more traffic it will receive. Unfortunately, though,...

6 Tips to Follow When Building Backlinks

From Panda and Penguin to Hummingbird and Possum, Google's search ranking algorithm has gone through countless updates over the years. However, even after all of these updates, backlinks remain one of the most influential signals in determining a website's search...

Web Design Trends to Watch in 2017

There's no substitution for a good design when developing your website. Assuming you're a business owner, the way in which your website is designed could help or hurt your brand image. A good web design reflects a superior level of professionalism and authority, which...

How to Attract More Followers on Social Media

How many users follow your business/brand accounts on social media? When used correctly, social media is a powerful marketing tool that can attract new customers, generate more sales, and help grow your business. To reap these benefits, however, you need a strong...

5 Reasons to Use Google Shopping Ads

Formerly known as Product Listing Ads (PLA), Google Shopping ads are part of the search engine giant's online advertising service, AdWords. If you're still skeptical about Google Shopping ads, keep reading to learn the top five benefits of using this service. #1)...

What are Local Citations in SEO?

Most local business owners know the importance of maintaining a high search ranking in Google and other search engines. When someone in your area searches for a keyword related to your business, you want them to see your business. This local search traffic is critical...

5 Tips to Optimize Your Google My Business Listing

Formerly known as Google Places, Google My Business is the search giant's directory of local businesses. If you own a brick-and-mortar business, you should create a listing here to improve your visibility in the search engines. Google My Business listings are...

Google Launches Verified Customer Reviews

Small business owners know the importance of receiving positive customer reviews. Studies show that approximately 88% of consumers trust online reviews as much as personal recommendations. So, if customers leave positive reviews about your business, you'll have an...

Google Introduces New AdWords Bid Suggestions

If you're a business owner who advertises on Google's pay-per-click (PPC) platform AdWords, you should take note of a new feature being introduced. Earlier this month, dozens of AdWords advertisers reported a new "bid suggestions" feature displayed in their AdWords...

6 Ways to Enhance Your Content Marketing Strategy

Content marketing has become a hot topic among business owners in recent years. Classified as a form of inbound marketing, it involves the use of high-quality content that encourages prospects to connect and engage with the business. To learn more about content...

Customer Retention Strategies that Work

Did you know that it costs up to 10x more to acquire a new customer than retain an existing customer? If a customer has already made a purchase, he or she is more likely to buy again in the future. Therefore, business owners should work to increase their customer...

5 Things to Include in a Landing Page

It takes more than just a cookie-cutter web page with little-to-no content to convert visitors into paying customers. Regardless of your business's niche, a well-optimized landing page can help achieve more conversions. But you'll want to include the following...

5 Tips to Simplify Your Social Media Marketing Strategy

Social media is a powerful marketing channel that small businesses can use to attract new customers and generate more sales. But if you spend all of your time and energy on social media, other marketing channels will be neglected. So, how can you simplify your social...

The Importance of Local SEO for Small Businesses

If you're a small business owner, you should optimize your website for local search rankings. While all forms of web traffic are beneficial, it's the local searches that typically translate into sales/conversions for brick-and-mortar businesses. To learn more about...

Content Marketing: 5 Questions You Should Ask

Content marketing is arguably one of the most effective forms of inbound marketing. It instills greater trust in your target audience; encourages people to seek out more information about your business; and lays the foundation for a successful online presence. But...