Denver's Internet & Online Marketing Blog

Tips & tricks on SEO, social media & web design

5 Things You Should do After Launching a Business Website

Nearly half all small businesses still don’t have a website. Even if your business has an official website, though, it may be poorly optimized. So, consider the following optimization techniques to improve your business website and achieve its full potential. #1) Customize the Design One of the first things you should do after launching a business website is customize the design. Whether your website uses a content management system...

Google Introduces New AdWords Bid Suggestions

If you’re a business owner who advertises on Google’s pay-per-click (PPC) platform AdWords, you should take note of a new feature being introduced. Earlier this month, dozens of AdWords advertisers reported a new “bid suggestions” feature displayed in their AdWords interface. UK-based marketing manager Kelly Baker tweeted a photo of the new feature, revealing several message boxes with keyword bid suggestions. The first box, for instance, says “Select your...

How Content Marketing Can Improve Your Website’s Visibility

Content marketing isn’t just another buzzword that’s here today and gone tomorrow. It’s become a fundamental principle on which many small business owners base their marketing strategy. If you’re still on the fence about content marketing, keep reading to learn more about this technique and how it can improve your website’s visibility. Search Engines Love Fresh Content Search engines like Google and Bing use advanced algorithms to determine where...

6 Ways to Enhance Your Content Marketing Strategy

Content marketing has become a hot topic among business owners in recent years. Classified as a form of inbound marketing, it involves the use of high-quality content that encourages prospects to connect and engage with the business. To learn more about content marketing and how to effectively utilize it, keep reading. #1) Create Buyer Persona What is a buyer persona? Basically, this is a persona or demographic of your...

Customer Retention Strategies that Work

Did you know that it costs up to 10x more to acquire a new customer than retain an existing customer? If a customer has already made a purchase, he or she is more likely to buy again in the future. Therefore, business owners should work to increase their customer “retention” rates. Send Satisfaction Feedback Surveys to Customers Some of the world’s leading businesses send their customers satisfaction feedback surveys...

5 Things to Include in a Landing Page

It takes more than just a cookie-cutter web page with little-to-no content to convert visitors into paying customers. Regardless of your business’s niche, a well-optimized landing page can help achieve more conversions. But you’ll want to include the following elements to increase your chances of success. #1) Call-to-Action Every landing page needs a call-to-action (CTA). Whether it’s a “Buy Now” or “Shop Here” button, or simply an email newsletter...

5 Tips to Simplify Your Social Media Marketing Strategy

Social media is a powerful marketing channel that small businesses can use to attract new customers and generate more sales. But if you spend all of your time and energy on social media, other marketing channels will be neglected. So, how can you simplify your social strategy to be more efficient? #1) Schedule Posts in Advance It’s a good idea to post new content on social media at least...

The Importance of Local SEO for Small Businesses

If you’re a small business owner, you should optimize your website for local search rankings. While all forms of web traffic are beneficial, it’s the local searches that typically translate into sales/conversions for brick-and-mortar businesses. To learn more about local SEO and the benefits it offers, keep reading. Phone Books are Dying When was the last time that you used a phone book to look up the address or...

Content Marketing: 5 Questions You Should Ask

Content marketing is arguably one of the most effective forms of inbound marketing. It instills greater trust in your target audience; encourages people to seek out more information about your business; and lays the foundation for a successful online presence. But there are a few questions you should ask when creating a content marketing strategy for your business. Who is My Target Audience? You can’t expect to launch a...

Instagram Marketing Tips for Business Owners

Are you using Instagram to promote your business? With approximately 400 million active users each day, it’s one of the world’s most popular social media networks. While it still falls short of Facebook in terms of traffic, Instagram makes up for it by achieving a higher rate of the coveted millennial demographic. So, how can you use it to promote your business? Create an Informative Bio One of the...

6 Common Problems with a DIY Website

With approximately 84% of the country’s population using the Internet, small businesses can longer afford to remain “offline.” But if you’re thinking about building and managing your own website, you may want to reconsider. There are numerous problems associated with DIY websites, some of which we’re going to discuss in today’s blog post. Limited Functionality Assuming you build your business’s website using one of the countless DIY website builders,...

What’s Your Business’s Brand Strategy?

Your business’s brand is more than a phrase or logo; it’s every little element that distinguishes your business from its competitors while helping customers remember who you are and what you sell. Due to its importance, business owners should take a proactive approach towards creating strong brand recognition. Stick with Similar Colors When creating visual elements for your brand — logo, headers, website design, etc. — try to stick...

5 Easy Ways to Optimize Your Site for Higher Search Rankings

Studies have shown that more than 90% of all search clicks occur on the first page. If your website is sitting on the second or third page, you’ll struggle to reach an audience. While search engines haven’t revealed the exact formula they use to rank website, they generally look for some specific signals, which we’re going to discuss today. Mobile Compatibility Make sure visitors can access and use your...

Top 6 Facebook Marketing Mistakes

With more than 1.86 billion monthly users, Facebook holds the title of being the world’s most widely used social media network. Business owners can leverage its popularity to attract new customers and grow their brand. However, you’ll want to avoid making the following mistakes. Using a Profile You should only use your Facebook profile for personal reasons. Using a profile to promote your business is against the network’s terms...

6 Reasons to Redesign Your Website

Roughly 60% of small businesses don’t have a website, according to a survey cited by Inc. But even if you have a website, you may not be utilizing to its fullest potential. There are times when you must invest in a new design to keep your business’s website ahead of your competitors. Make it Mobile-Friendly If your website isn’t accessible or otherwise optimized for mobile devices, it’s to redesign...

How to Get Your Business Listed on Google

Google processes around 3.5 billion search queries per day! It’s the world’s most popular and widely used search engine, making it a critical component in a small business’s marketing strategy. But how exactly do you get your business listed on Google? Create a Website First and foremost, you should create a website for your business. According to a recent survey cited by Inc, approximately 60% of all small businesses...

Bing Ads Now Supports AdWords Synchronization

You can now sync your Google AdWords account to your Bing Ads account. Google has long been the dominant player in the pay-per-click (PPC) marketing arena. With its AdWords platform, business owners can advertise their products, services and respective brands on Google’s search listings, paying only when a qualified user clicks their ad. Being that Google processes approximately 3.5 billion searches per day, AdWords offers a near-limitless amount of...

How to Reach a Larger Audience with Your Website

There are currently more than one billion websites on the World Wide Web, according to a report published by NetCraft. Of course, this number is almost certain to grow as more and more businesses acknowledge the importance of a strong online presence. If you want to succeed in this highly competitive area, you’ll need to differentiate yourself from your competitors. Following the tips listed below can help you achieve...