Santa’s Helpers Have Simple Goals: Branding, Marketing, and Operations — So Should You
The holiday season is upon us. And with this joyful time of year comes the perfect opportunity to analyze your business's marketing goals. Most business owners have a general idea of what they hope to accomplish, such as increasing sales or expanding into a new...
How to Use Online Customer Reviews to Drive Sales
The advent of the internet has changed the way in which consumers share their thoughts and opinions about businesses. No longer are consumers forced to use word of mouth. They can now talk about their experience with a business in the form of an online review. If a...
Automation Is Not Caring: How to Bring Helpfulness and Authenticity Back to Your Marketing Mix
Marketing automation has become a central focus for many businesses. In fact, a survey conducted by Ascend2 found that 71% of companies currently automate one or more processes of their marketing strategy. While marketing automation offers some benefits -- requires...
How to Market in an RFP World
It's not uncommon for large companies and government organizations, including commercial construction companies and municipalities, to solicit bids to service providers for the completion of a project. Known as a request for proposal (RFP), this formal request is...
Maintaining Top-of-Mind Awareness With Your Customers
Has your business achieved top-of-mind awareness with its customers? If not, you'll struggle to generate sales while simultaneously allowing your competitors to increase their market presence. According to a survey of 200 marketing professionals published in the...
Rock Your Small Business Holiday Marketing Plan With These Three Tips
When November hits, business is way past the ghosts and goblins of October. And while Halloween may truly be the best holiday of the year, Thanksgiving and Christmas aren’t half bad either. Small businesses can use the holiday lineup to generate excitement and to...
Website Redesign or Content Development? Where SMBs Should Put Their Spend
An attractive website design and high-quality content are both important to the online success of small- and medium-sized businesses (SMBs). As a small or medium sized business owner, though, you might be wondering which of these services should consume your...
How Customer Personas Impact B2B Lead Generation – Continued
By Chris Holland The Power of Marketing to the Right Segments In many of our initial conversations with small and medium sized businesses, many founders and owners want to skip past all of the branding and marketing talk to get to leads and sales. Their key...
Integrated Marketing: What It Means in Practical Terms
Are you familiar with integrated marketing? As a business owner, it's essential that you use the latest marketing strategies to connect with their target audience. In recent years, integrated marketing has become a fundamental marketing technique used by countless...
Do Brand Archetypes Matter for Small to Medium Sized Businesses?
Branding is important for all businesses because it helps their customers or clients remember who they are and what they offer. For small- and medium-sized businesses, though, it's particularly important. If you own a small- or medium-sized business, you should...
