Denver's Internet & Online Marketing Blog
Tips & tricks on SEO, social media & web design
The Basics of On-Page SEO
If you're hoping to achieve a top search ranking for your business's website, you'll need to perform on-page and off-page SEO. While most tech-savvy business owners are familiar with off-page SEO -- building backlinks and creating brand mentions on other websites --...
How to Create SMART Digital Marketing Goals
Regardless of what your business sells, it can benefit from a digital marketing strategy. Using channels like email, social media, pay-per-click (PPC) advertising and search engine optimization (SEO), you can reach your target audience with relevant messages. Before...
5 Tips to Optimize Your Business’s Facebook Page
Used by more than 2 billion people worldwide, Facebook is the world's leading social media network. As a business owner, you can take advantage of its near-limitless reach using a Facebook Page. Unlike profiles, Pages are designed specifically for commercial purposes,...
How Google Shopping Ads Work
Google Shopping ads offer a cost-effective way to promote your business's products. Also known as Product Listing Ads (PLA), they consist of sponsored product listings in a carousel format found at the top of the search results. While most business owners are familiar...
5 Awesome SEO Tools to Help You Dominate the Search Results
Which SEO tools do you use? Many business owners and webmasters use few if any SEO tools. Unfortunately, this places them at a serious disadvantage to their competitors while lowering their chances of securing a top search ranking. Regardless of your business and what...
5 Common Reasons for Low Search Rankings
Search rankings play an important role in your website's long-term success. According to Search Engine Watch, the top-ranked website in Google receive one-third of all clicks for the given keyword, whereas websites ranking on the second page or deeper receive less...
What Google’s Mobile-First Indexing Update Means for Your Business
On March 26, 2018, Google quietly rolled out the mobile-first indexing update to its search ranking algorithm. Of course, the Mountain View company performs hundreds of algorithm updates each year, most of which are small and insignificant. However, this update is...
Is Your Site Under a Negative SEO Attack?
Negative SEO is a form of search engine optimization (SEO) that involves optimizing a website or web page for lower rankings. If your site's search rankings have tanked in recent months, you should consider the possibility of a negative SEO attack. It's often done by...
5 Innovative Ways to Promote Your Small Business Online
With more than three-quarters of the U.S. population now connected to the internet, this is no longer a medium that small business owners can ignore when promoting their products or services. If you're a small business owner, you should consider the five following...
What Are Google’s Rich Snippets, and How Do I Rank For Them?
The next time you perform a search on Google, look at the of the search results. For search queries structured as a question, Google typically displays a box of content with relevant information pertaining to the question. Known as rich snippets, it's become...
Bing Ads Retires Sidebar Ads: Here’s What You Should Know
With its ability to reach both Yahoo and Bing users, Bing Ads has become a key competitor of Google AdWords. Using the pay-per-click (PPC) platform, business owners and marketers can create targeted ads that appear in the search results as well as third-party sites....
The Recipe for a Profitable AdWords Campaign
AdWords consistently ranks as one of the top digital marketing channels for small businesses. Using a cost-per-click (CPC) format, it allows small businesses to drive high-quality traffic to their websites while paying only when someone clicks their ad. If you're...
What Is Domain Authority and Why Does It Matter?
Have you heard of Domain Authority (DA)? Pioneered by Moz, this metric reflects a website's ability to rank for its target keywords in the search results. Generally speaking, the higher a website's DA, the higher the site will rank. To learn more about DA and why it's...
6 Ways to Promote Your Local Business Online
Statistics show that more than half of all searches performed on smartphones and tablets have local intent. As a local business owner, you can capitalize on this trend by creating a strong online presence. Here are six powerful ways to promote your local business...
How SEO Has Changed and What This Means for Your Business
As a business owner, you probably know the importance of maintaining a high search ranking. When someone searches for a product or service offered by your business, you want them to see your website listed at the top of the search results page. Using search engine...
Google Announces New Speed Update
Google has announced a new speed update for its search ranking algorithm. The Mountain View is constantly changing the way in which it indexes and ranks websites. According to some estimates, Google updates its ranking algorithm up to 600 times per year. Not all of...
Organic vs PPC Traffic: Which Should I Choose?
Webmasters constantly argue over whether PPC is better than organic search traffic. An acronym for "pay per click," PPC involves paying for search engine traffic, whereas organic traffic is completely free. Cost aside, though, there are other nuances regarding the two...
6 Content Marketing Myths Debunked
Content marketing has become a central focal point for business owners and professional marketers. According to HubSpot, more than half of all professional marketers view content creation as their top inbound marketing priority. If you plan to promote your business...
