Denver's Internet & Online Marketing Blog

Tips & tricks on SEO, social media & web design

Twitter Announces New 280 Character limit for Tweets

It's been a long time in the making, but Twitter is finally increasing the character limit of its tweets. Ever since the social media platform first launched, it has limited user tweets to 140 characters (including spaces). Of course, there's only so much content you...

How to Create Content That Google Loves

Contrary to what others may say, there's no fast-pass to achieving a #1 search ranking in Google. You can't buy your way to the top. It requires a sound content marketing strategy, which is something we're going to discuss in this post. Don't Chase Keywords One of the...

Pinterest Launches Self-Serve Search Ads

Pinterest's search ads are now available to all advertisers. The social media network first launched search ads earlier this year. Up until now, however, only a small number of advertisers have been able to use this feature. It appears the testing phase is now over,...

Google Announces 2x Overspend on AdWords Daily Budgets

If you're a Google AdWords advertiser, you should take note of a recent change made to the popular pay-per-click (PPC) marketing platform. Earlier this month, Google revealed that AdWords budgets may now overspend by 2x, meaning you could be charged up to 200% of your...

Facebook Now Supports Video Covers for Pages

Want to differentiate your business's Facebook Page from your competitors' Pages? Now you can thanks to video covers. Up until now, Facebook has only supported cover photos for Pages. When accessing a Page on Facebook (not a profile), you'll see the cover photo at the...

5 Things to Consider When Redesigning Your Website

Statistics show that more than half of all small businesses operating in the United States have a website. Even if your business has a website, though, you may want to change the design. Whether it's to rebrand your business, modernize your image or simply attract...

5 Easy Ways to Optimize Your Site for Higher Search Rankings

Studies show that websites in the first Google search listing receive nearly one-third of the traffic for the respective keyword. As such, webmasters are often eager to optimize their sites for higher search rankings, because with higher rankings comes more traffic....

Google Updates Sitelinks for AdWords Search Ads

Google's AdWords pay-per-click (PPC) platform just got a little better. Last month, Google quietly changed the way in which it shows sitelinks for search ads. Rather than showing a maximum of four sitelinks, search ads now show up to eight sitelinks -- but only when...

Choosing Target Keywords for Your SEO Campaign

It's no secret that a website's search ranking directly influences the amount of traffic it receives. Web traffic can come from any number of sources, including type-in, social media, contextual links, paid advertisements, etc. However, organic traffic -- the traffic...

What is HTTPS and Do I Really Need it?

Recent studies show that more than half of the Internet is encrypted with HTTPS. You can distinguish between an HTTPS and non-HTTPS website by looking for the "S" in the site's web address. Websites with HTTPS are given the "https" prefix, whereas their HTTP...

Heads Up: You Can Now Adjust AdWords Bids for Call Ads

If you're a business owner who advertises on Google AdWords, you should check out the new bidding feature offered by the Mountain View company. Known as "call bid adjustments," it's designed to give advertisers greater control over search ads containing the...

Digital Marketing Key Performance Indicators to Watch

Using digital platforms like email, social media, search engine optimization (SEO), pay-per-click (PPC) advertising, etc., you can promote your business to a larger audience while generating a higher return on your ad dollars in the process. However, you'll want to...

5 SEO Tips to Beat the Competition

Where does your business's website rank in the search engines for its target keywords? It's no secret that search rankings directly influence traffic. The higher your site ranks, the more traffic it will receive. But if a competitor is outranking your site, you'll...

What is SoLoMo Digital Marketing?

If you've spent any time researching trends in digital marketing, you may have come across SoLoMo. An acronym for social, location and mobile, it's a powerful strategy that can drive countess new customers to your business. To learn more about the marketing power of...

5 Common SEO Myths Debunked!

Search engine optimization (SEO) refers to on-page and off-page techniques that are designed to encourage higher search rankings for one or more keywords. The higher your website ranks in the search engines, the more traffic it will receive. Unfortunately, though,...