How to Break Out of Your Messaging Box in 2022
Your ability to communicate with your audience is a leading indicator of your business's success. In advertising speak, this could be "share of voice," what percent of the messages about your business category come from your organization? It could also be the open...
Alan Murdock | Apr 7, 2022
Reputation Rising: How to Build Trust Through High-Quality Content
Consumer trust is a major driver in the time from awareness to purchase, overall conversion rates and ultimately, sales volume. If consumers don't trust your business, they probably won't purchase its products or services. And according to HubSpot, only 3% of...
Green Vine | Mar 31, 2022
A sitemap strengthens the Search Engine Optimization of your website updated 2022
We've updated this article with the latest on utilizing an SEO Sitemap to optimize your website for search engines. A sitemap strengthens the Search Engine Optimization of your website. Like many other components of Search Engine Optimization, a sitemap is a...
Green Vine | Mar 17, 2022
Using Consistent Messaging to Build Trust and Loyalty
Have you engaged with a brand that has one set of messages on their social media but quite a different set of messages on their website, in their advertising, on their customer support phone line or at point of sale in a retail store? One of the greatest messaging...
Alan Murdock | Jul 20, 2021
Turn around your business messaging with an integrated marketing campaign.
Throughout the COVID pandemic, businesses have had to shift their communication style, increasing their online presence to survive. Researchers have pointed to this shift as a nudge in the direction of the inevitable: as time goes on, online sales will continue to...
Alan Murdock | Jun 28, 2021
Does your digital marketing run like a well-oiled machine?
What is Digital Marketing? Marketing and media have evolved past billboards and radio ads. The digital space is the new titan in business marketing. America has 272.6 million smartphone users spending an average of 5.4 hours on their mobile device per day,...
Alan Murdock | Apr 30, 2021
Leverage Integrated Marketing Channels for 2021
The importance of managing your distribution channels has never been more important. 2020 demonstrated the importance of logistics. If you could get essentials to market, people would buy in bulk. A "normal" market isn't like that. People have interests, biases and...
Alan Murdock | Mar 8, 2021
Retooling Your Business To Meet the Changing Landscape
The coronavirus has certainly changed our concept of normal. The impact this pandemic has had on life, business and relationships is still unfolding, and will no doubt continue to be felt for years to come. Even after the virus itself has faded into history, life...
Alan Murdock | Feb 17, 2021
What Does Outcome-Based Marketing Really Look Like?
When a new marketing campaign is rolled out, most people’s first instinct is to look at the results. Was it effective? Did it get our brand name out to the public? Did it build awareness? Did we get more sales because of it? The answers to these questions let...
Alan Murdock | Jan 4, 2021
Increase Conversations in 2021 to Increase Business Leads Online
You might have heard that video promotion by online platforms peaked in April 2020, right in line with the height of corona virus lock-downs in the first wave of the pandemic. Museums and galleries tried online digital 3-d walk-thorough platforms like those...
Alan Murdock | Dec 4, 2020
