Leverage Integrated Marketing Channels for 2021
The importance of managing your distribution channels has never been more important. 2020 demonstrated the importance of logistics. If you could get essentials to market, people would buy in bulk. A "normal" market isn't like that. People have interests, biases and...
Alan Murdock | Mar 8, 2021
Retooling Your Business To Meet the Changing Landscape
The coronavirus has certainly changed our concept of normal. The impact this pandemic has had on life, business and relationships is still unfolding, and will no doubt continue to be felt for years to come. Even after the virus itself has faded into history, life...
Alan Murdock | Feb 17, 2021
What Does Outcome-Based Marketing Really Look Like?
When a new marketing campaign is rolled out, most people’s first instinct is to look at the results. Was it effective? Did it get our brand name out to the public? Did it build awareness? Did we get more sales because of it? The answers to these questions let...
Alan Murdock | Jan 4, 2021
Increase Conversations in 2021 to Increase Business Leads Online
You might have heard that video promotion by online platforms peaked in April 2020, right in line with the height of corona virus lock-downs in the first wave of the pandemic. Museums and galleries tried online digital 3-d walk-thorough platforms like those...
Alan Murdock | Dec 4, 2020
Market Your Business During Uncertain Times
If you have been paying attention to the news, you know we live in uncertain times. Between a pandemic, wildfires in the West, an overly active hurricane season and civil unrest, this moment in history is truly unprecedented, and it is affecting every aspect of our...
Alan Murdock | Oct 11, 2020
Build Your Business Online
Since February of this year, we have experienced a significant shift in focus. Instead of working with clients to use the internet for achieving better audience outreach, we’ve started helping businesses and entrepreneurs retool so they can become fully functional...
Alan Murdock | Sep 16, 2020
Are You On Top Of Leading Content Strategy For Your Business?
Content marketing works. There is over a decade of publicly-available data and independent research studies that corroborate this fact. The problem is that the continued application of “quick-and-dirty” marketing “hacks” for content marketing has desensitized...
Alan Murdock | Jun 5, 2020
Moving Your Business From “Selling” to “Brand”
“Overcome objections until you get your “’Yes.’” “Always Be Closing (ABC).” “Never take “No” for an answer.” These sales maxims that date back decades are the root cause of why many businesses are struggling with growth. Hard sell marketing campaigns based on these...
Alan Murdock | May 27, 2020
Marketing After COVID-19: Finding a New Normal
The last two months have seen a shakeup in business and marketing, but not every business category lost out. How things changed, and what things stayed the same will help you adapt to the way people will respond coming out of the Coronavirus outbreak. Who was up...
Alan Murdock | May 1, 2020
Surviving COVID-19 and Remaining Financially Sound as a Small to Medium Sized Business
Everyone is wondering how to remain fiscally solvent when much of the country remains under stay-at-home orders as states work to increase COVID-19 tests and the medical community diligently works toward treatments and, hopefully, a vaccine that can stand up to the...
Alan Murdock | Apr 20, 2020
