Have you engaged with a brand that has one set of messages on their social media but quite a different set of messages on their website, in their advertising, on their customer support phone line or at point of sale in a retail store? One of the greatest messaging...
Does your business’s online store feature multiple categories of products? Whether it’s a dozen categories or 100, you should differentiate them with the right web design elements. Using the same cookie-cutter design for all categories won’t work. If...
On March 26, 2018, Google quietly rolled out the mobile-first indexing update to its search ranking algorithm. Of course, the Mountain View company performs hundreds of algorithm updates each year, most of which are small and insignificant. However, this update is...
Is your website compatible on smartphones, tablets and other websites? If not, it should be. Studies show that more people use mobile devices to access the Internet than traditional desktop computers. Therefore, failure to provide a mobile-friendly experience to your...
Want to know the common denominator among all successful websites and blogs? It’s high-quality content. Content provides visitors with a reason to access websites, and it also encourages higher search rankings. Google even says that creating high-quality content...
Bing is expected to roll out a mobile-friendly update to the algorithm it uses to rank websites in the upcoming weeks. We still don’t know exactly how this will impact search results, but the Microsoft-owned search engine said it will improve the rankings for websites...
