Including Bing in your search engine optimization (SEO) strategy will allow you to reach more users with your marketing messages. Granted, Google remains the leading search engine, with the Mountain View company processing more than 1.2 trillion searches each year. In...
With its ability to reach both Yahoo and Bing users, Bing Ads has become a key competitor of Google AdWords. Using the pay-per-click (PPC) platform, business owners and marketers can create targeted ads that appear in the search results as well as third-party sites....
You can now sync your Google AdWords account to your Bing Ads account. Google has long been the dominant player in the pay-per-click (PPC) marketing arena. With its AdWords platform, business owners can advertise their products, services and respective brands on...
Search engines are a valuable platform on which business owners can promote their products, services and respective brand. Google alone receives a whopping 100 billion searches per month — a number that grows larger with each passing year. As a business owner,...
Want to know the common denominator among all successful websites and blogs? It’s high-quality content. Content provides visitors with a reason to access websites, and it also encourages higher search rankings. Google even says that creating high-quality content...
Bing is expected to roll out a mobile-friendly update to the algorithm it uses to rank websites in the upcoming weeks. We still don’t know exactly how this will impact search results, but the Microsoft-owned search engine said it will improve the rankings for websites...
