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Should My Business Outsource Our Next Brand Audit?

Should My Business Outsource Our Next Brand Audit?

by Green Vine Marketing | Jan 18, 2019 | Branding

Creating a strong, recognizable brand that’s aligned with your business’s values and goals is essential to your business’s success. To measure the effectiveness of your business’s branding efforts, though, you must conduct an audit. Known as a...
Automation Is Not Caring: How to Bring Helpfulness and Authenticity Back to Your Marketing Mix

Automation Is Not Caring: How to Bring Helpfulness and Authenticity Back to Your Marketing Mix

by Green Vine Marketing | Nov 30, 2018 | Branding, Business Marketing

Marketing automation has become a central focus for many businesses. In fact, a survey conducted by Ascend2 found that 71% of companies currently automate one or more processes of their marketing strategy. While marketing automation offers some benefits —...
Maintaining Top-of-Mind Awareness With Your Customers

Maintaining Top-of-Mind Awareness With Your Customers

by Green Vine | Nov 16, 2018 | Branding, Business Marketing

Has your business achieved top-of-mind awareness with its customers? If not, you’ll struggle to generate sales while simultaneously allowing your competitors to increase their market presence. According to a survey of 200 marketing professionals published in the...
How Customer Personas Impact B2B Lead Generation – Continued

How Customer Personas Impact B2B Lead Generation – Continued

by Chris Holland | Oct 19, 2018 | Branding, Business Marketing, Digital Marketing, Featured, Uncategorized

By Chris Holland  The Power of Marketing to the Right Segments In many of our initial conversations with small and medium sized businesses, many founders and owners want to skip past all of the branding and marketing talk to get to leads and sales. Their key question...
Do Brand Archetypes Matter for Small to Medium Sized Businesses?

Do Brand Archetypes Matter for Small to Medium Sized Businesses?

by Green Vine Marketing | Oct 12, 2018 | Branding

Branding is important for all businesses because it helps their customers or clients remember who they are and what they offer. For small- and medium-sized businesses, though, it’s particularly important. If you own a small- or medium-sized business, you should...

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