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Using Consistent Messaging to Build Trust and Loyalty

Using Consistent Messaging to Build Trust and Loyalty

by Alan Murdock | Jul 20, 2021 | Branding, Business Marketing, Content Marketing, Digital Marketing, Email, Featured, Mobile, Social Media, Video Marketing

Have you engaged with a brand that has one set of messages on their social media but quite a different set of messages on their website, in their advertising, on their customer support phone line or at point of sale in a retail store? One of the greatest messaging...
Turn around your business messaging with an integrated marketing campaign.

Turn around your business messaging with an integrated marketing campaign.

by Alan Murdock | Jun 28, 2021 | Branding, Business Marketing, Content Marketing, Email, Featured

Throughout the COVID pandemic, businesses have had to shift their communication style, increasing their online presence to survive. Researchers have pointed to this shift as a nudge in the direction of the inevitable: as time goes on, online sales will continue to...
Moving Your Business From “Selling” to “Brand”

Moving Your Business From “Selling” to “Brand”

by Alan Murdock | May 27, 2020 | Branding, Business Marketing, Content Marketing, Featured

“Overcome objections until you get your “’Yes.’” “Always Be Closing (ABC).” “Never take “No” for an answer.” These sales maxims that date back decades are the root cause of why many businesses are struggling with growth. Hard sell marketing campaigns based on these...
6 Facebook Marketing Tips to Improve Your Business’s Social Presence

6 Facebook Marketing Tips to Improve Your Business’s Social Presence

by Alan Murdock | Feb 22, 2019 | Branding, Content Marketing, Digital Marketing, Featured, Search Engine Optimization, Social Media

With more than 2 billion monthly users, Facebook has become a popular marketing tool used by businesses to reach and attract new customers. Using the social media network, businesses can build a following while conveying their brand messages to their audience in the...
Should My Business Outsource Our Next Brand Audit?

Should My Business Outsource Our Next Brand Audit?

by Green Vine Marketing | Jan 18, 2019 | Branding

Creating a strong, recognizable brand that’s aligned with your business’s values and goals is essential to your business’s success. To measure the effectiveness of your business’s branding efforts, though, you must conduct an audit. Known as a...
Automation Is Not Caring: How to Bring Helpfulness and Authenticity Back to Your Marketing Mix

Automation Is Not Caring: How to Bring Helpfulness and Authenticity Back to Your Marketing Mix

by Green Vine Marketing | Nov 30, 2018 | Branding, Business Marketing

Marketing automation has become a central focus for many businesses. In fact, a survey conducted by Ascend2 found that 71% of companies currently automate one or more processes of their marketing strategy. While marketing automation offers some benefits —...
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Recent Posts

  • How to Break Out of Your Messaging Box in 2022
  • Reputation Rising: How to Build Trust Through High-Quality Content
  • A sitemap strengthens the Search Engine Optimization of your website updated 2022
  • Using Consistent Messaging to Build Trust and Loyalty
  • Turn around your business messaging with an integrated marketing campaign.

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