Have you engaged with a brand that has one set of messages on their social media but quite a different set of messages on their website, in their advertising, on their customer support phone line or at point of sale in a retail store? One of the greatest messaging...
Throughout the COVID pandemic, businesses have had to shift their communication style, increasing their online presence to survive. Researchers have pointed to this shift as a nudge in the direction of the inevitable: as time goes on, online sales will continue to...
“Overcome objections until you get your “’Yes.’” “Always Be Closing (ABC).” “Never take “No” for an answer.” These sales maxims that date back decades are the root cause of why many businesses are struggling with growth. Hard sell marketing campaigns based on these...
With more than 2 billion monthly users, Facebook has become a popular marketing tool used by businesses to reach and attract new customers. Using the social media network, businesses can build a following while conveying their brand messages to their audience in the...
Creating a strong, recognizable brand that’s aligned with your business’s values and goals is essential to your business’s success. To measure the effectiveness of your business’s branding efforts, though, you must conduct an audit. Known as a...
Marketing automation has become a central focus for many businesses. In fact, a survey conducted by Ascend2 found that 71% of companies currently automate one or more processes of their marketing strategy. While marketing automation offers some benefits —...
