Creating a strong, recognizable brand that’s aligned with your business’s values and goals is essential to your business’s success. To measure the effectiveness of your business’s branding efforts, though, you must conduct an audit. Known as a...
Marketing automation has become a central focus for many businesses. In fact, a survey conducted by Ascend2 found that 71% of companies currently automate one or more processes of their marketing strategy. While marketing automation offers some benefits —...
Has your business achieved top-of-mind awareness with its customers? If not, you’ll struggle to generate sales while simultaneously allowing your competitors to increase their market presence. According to a survey of 200 marketing professionals published in the...
By Chris Holland The Power of Marketing to the Right Segments In many of our initial conversations with small and medium sized businesses, many founders and owners want to skip past all of the branding and marketing talk to get to leads and sales. Their key question...
Branding is important for all businesses because it helps their customers or clients remember who they are and what they offer. For small- and medium-sized businesses, though, it’s particularly important. If you own a small- or medium-sized business, you should...
