Organic CTR is a metric of your website’s performance in the search results. Available to view in Google Search Console (formerly known as Webmaster Tools), it reflects the percentage of users who click your website in the search engine results pages (SERPs)....
If you’re hoping to achieve higher search rankings with your business’s website this year, you need to use the right search engine optimization (SEO) tactics. Now that 2019 here, you can expect to see several new SEO trends emerge. And by incorporating...
If you’re looking to develop a website for your business, you should consider using WordPress. While there are dozens of content management systems (CMSs) available, few offer the power and versatility of WordPress. Whether you’re creating a small website...
Creating a strong, recognizable brand that’s aligned with your business’s values and goals is essential to your business’s success. To measure the effectiveness of your business’s branding efforts, though, you must conduct an audit. Known as a...
Should your business focus its digital marketing budget on pay-per-click (PPC) advertising or search engine optimization (SEO)? That’s the million-dollar question. Both digital marketing strategies can drive countless visitors to your business’s website,...
