Regularly publishing high-quality content that’s relevant to your business’s target audience will help you attract new customers and also retain existing customers. Known as content marketing, it’s become a leading digital marketing strategy used by...
Sales volume and conversion rates are both heavily influenced by trust. If consumers don’t trust your business, they probably won’t purchase its products or services. And according to HubSpot, only 3% of consumers trust sales reps, making it difficult for...
With more than 2 billion monthly users, Facebook has become a popular marketing tool used by businesses to reach and attract new customers. Using the social media network, businesses can build a following while conveying their brand messages to their audience in the...
An attractive website design and high-quality content are both important to the online success of small- and medium-sized businesses (SMBs). As a small or medium sized business owner, though, you might be wondering which of these services should consume your budget....
by Alex Lazear Marketing at its core is telling a story, the story of your company, your products and services, and the customers you serve. Storytelling allows you to connect in a mutually beneficial way, to find partners to work with you. Content marketing is about...
Content marketing has become a central focal point for business owners and professional marketers. According to HubSpot, more than half of all professional marketers view content creation as their top inbound marketing priority. If you plan to promote your business...
