An attractive website design and high-quality content are both important to the online success of small- and medium-sized businesses (SMBs). As a small or medium sized business owner, though, you might be wondering which of these services should consume your budget....
by Alex Lazear Marketing at its core is telling a story, the story of your company, your products and services, and the customers you serve. Storytelling allows you to connect in a mutually beneficial way, to find partners to work with you. Content marketing is about...
Content marketing has become a central focal point for business owners and professional marketers. According to HubSpot, more than half of all professional marketers view content creation as their top inbound marketing priority. If you plan to promote your business...
Statistics show that 88% of business-to-business (B2B) marketers use content in their overall strategy, according to the Content Marketing Institute (CMI). Whether your company revolves around B2B or business-to-consumer (B2C) sales, though, chances are it can benefit...
Content is the single most important element on a website, blog, social media account or virtually any other online medium. It drives traffic, search rankings, authority and brand visibility. Unfortunately, though, many business owners are guilty of making one or more...
If there’s one thing that you don’t want to cut corners with when building your website, it’s content. Google has said that publishing high-quality content is the single most important thing webmasters can do. Choose Smart Titles An article or blog...
