When a new marketing campaign is rolled out, most people’s first instinct is to look at the results. Was it effective? Did it get our brand name out to the public? Did it build awareness? Did we get more sales because of it? The answers to these questions let...
Content marketing works. There is over a decade of publicly-available data and independent research studies that corroborate this fact. The problem is that the continued application of “quick-and-dirty” marketing “hacks” for content marketing has desensitized...
“Overcome objections until you get your “’Yes.’” “Always Be Closing (ABC).” “Never take “No” for an answer.” These sales maxims that date back decades are the root cause of why many businesses are struggling with growth. Hard sell marketing campaigns based on these...
For a successful marketing strategy, you need to be able to engage with your customer base. One of the most immediate ways to have a multi-directional conversation (business to customer, customer to customer, customer to prospect, prospect to business) is through...
If you run a business, then you are familiar with the concept of a marketing or sales funnel. This concept is widespread across industries, but even a lot of marketers misunderstand it. You’ll even see ads on Facebook, Instagram and google for “the perfect funnel” or...
Business marketing doesn’t operate on a typical calendar. While many people are putting away the grill and sharing pics from their 4th of July, marketers are already talking about their strategies for Halloween, Thanksgiving, Black Friday and even Christmas. This...
