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What Does Outcome-Based Marketing Really Look Like?

What Does Outcome-Based Marketing Really Look Like?

by Alan Murdock | Jan 4, 2021 | Business Marketing, Content Marketing, Digital Marketing, Featured, Uncategorized

When a new marketing campaign is rolled out, most people’s first instinct is to look at the results. Was it effective? Did it get our brand name out to the public? Did it build awareness? Did we get more sales because of it? The answers to these questions let...
Are You On Top Of Leading Content Strategy For Your Business?

Are You On Top Of Leading Content Strategy For Your Business?

by Alan Murdock | Jun 5, 2020 | Business Marketing, Content Marketing, Digital Marketing, Featured, Uncategorized

Content marketing works. There is over a decade of publicly-available data and independent research studies that corroborate this fact. The problem is that the continued application of “quick-and-dirty” marketing “hacks” for content marketing has desensitized...
Moving Your Business From “Selling” to “Brand”

Moving Your Business From “Selling” to “Brand”

by Alan Murdock | May 27, 2020 | Branding, Business Marketing, Content Marketing, Featured

“Overcome objections until you get your “’Yes.’” “Always Be Closing (ABC).” “Never take “No” for an answer.” These sales maxims that date back decades are the root cause of why many businesses are struggling with growth. Hard sell marketing campaigns based on these...
Get The Most From Your Social Media Marketing

Get The Most From Your Social Media Marketing

by Alan Murdock | Mar 17, 2020 | Business Marketing, Content Marketing, Featured, Uncategorized

For a successful marketing strategy, you need to be able to engage with your customer base. One of the most immediate ways to have a multi-directional conversation (business to customer, customer to customer, customer to prospect, prospect to business) is through...
Content Marketing and Marketing Funnels

Content Marketing and Marketing Funnels

by Alan Murdock | Jul 19, 2019 | Business Marketing, Content Marketing, Digital Marketing, Featured, Uncategorized

If you run a business, then you are familiar with the concept of a marketing or sales funnel. This concept is widespread across industries, but even a lot of marketers misunderstand it. You’ll even see ads on Facebook, Instagram and google for “the perfect funnel” or...
Christmas in July – Your Marketing Calendar and You

Christmas in July – Your Marketing Calendar and You

by Alan Murdock | Jul 5, 2019 | Business Marketing, Content Marketing, Digital Marketing, Featured, Social Media, Uncategorized

Business marketing doesn’t operate on a typical calendar. While many people are putting away the grill and sharing pics from their 4th of July, marketers are already talking about their strategies for Halloween, Thanksgiving, Black Friday and even Christmas. This...
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Recent Posts

  • Leverage Integrated Marketing Channels for 2021
  • Retooling Your Business To Meet the Changing Landscape
  • What Does Outcome-Based Marketing Really Look Like?
  • Increase Conversations in 2021 to Increase Business Leads Online
  • Market Your Business During Uncertain Times

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