Websites that

 

Your visitors are click happy. 

Visitors form a strong opinion about a company within 0.05 seconds of landing on that company’s website, and within 2 seconds they have decided whether they will stay or leave the site.  Even more telling, 75% of users admit that they regularly judge a company’s credibility based on the design of its website.

Today finding a different provider is as easy as clicking the back button.  Because your website’s visitors are so click happy, your website needs to capture their attention by immediately and directly speaking to their needs.  The design must establish credibility and visually suggest that you are an industry leader, while your layout needs to focus visitors on how your solution is unique.

With over 50% of site visitors now on mobile devices, your site needs to accomplish these goals on desktop, laptop, tablet, and mobile phone.  So how do we make sure your site accomplishes all of this?  Glad you asked!

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Website DESIGN

Your website is the online visual center for your brand. The look, feel and usability of your website express who you are, what you do, and how you get it done. Website design is the process of planning and building this website so that it gives your visitors the right information in an engaging format that inspires them to take action.

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Campaign Role

The strategic work conducted at the start of your campaign uncovers and defines your brand story. As need, our team then modifies or rebuilds your website to tell this story in a compelling manner. Your website will be at the center of much of the campaign, so we make sure your public face is looking great before promoting it to your clients.

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Story Telling

Story Telling

We don’t watch TV to uncover dry facts and statistics. We watch for the stories, because stories naturally engage our minds and capture our attention. We use STORYTELLING throughout your website to convey in a memorable way who you are and exactly why visitors should buy from you.

Information Flow

Information Flow

There are critical steps in every buying decision.  Someone must understand what you do, how it helps them, and believe it is a good value before they make a purchase. We focus on INFORMATION FLOW to make certain that these questions are quickly and naturally answered for everyone visiting your site.

Usability

Usability

If they can’t readily find the information they need, visitors will quickly leave your website. So we focus on USABILITY, crafting an intuitive navigation structure, peppering relevant contextual links throughout your site content, and ensuring your site displays beautifully on desktop and mobile devices.

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Engagement

Engagement

If you have a million visitors to your site but no one takes any action, it does nothing to help your business.  So we focus on ENGAGEMENT, structuring your site to continually encourage visitors to request a quote, download content, make a purchase, or share your company with others.

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Story Telling

We don’t watch TV to uncover dry facts and statistics. We watch for the stories, because stories naturally engage our minds and capture our attention. We use STORYTELLING throughout your website to convey in a memorable way who you are and exactly why visitors should buy from you.

Information Flow

There are critical steps in every buying decision.  Someone must understand what you do, how it helps them, and believe it is a good value before they make a purchase. We focus on INFORMATION FLOW to make certain that these questions are quickly and naturally answered for everyone visiting your site.

Usability

If they can’t readily find the information they need, visitors will quickly leave your website. So we focus on USABILITY, crafting an intuitive navigation structure, peppering relevant contextual links throughout your site content, and ensuring your site displays beautifully on desktop and mobile devices.

Z

Engagement

If you have a million visitors to your site but no one takes any action, it does nothing to help your business.  So we focus on ENGAGEMENT, structuring your site to continually encourage visitors to request a quote, download content, make a purchase, or share your company with others.

Strategic wire frames

Your brand story will be developed and refined during your initial strategy campaign sessions.  This story will then be translated into your site’s hierarchy and flow of information.  We start by establishing the topic and functionality of each page of your site. Working closely with you, we will define the primary and inner pages of your site and determine what navigation approach will best structure your site’s content.

Once the site map is laid out, the next step is a wireframe. This can be thought of as the structural skeleton of your website, showing where the content will be located on a web page.  By foregoing design elements, we are able to focus exclusively on content and your readers’ flow through the site.

The Art of Web Design

Once the wire frame has been approved, we will begin to mock up the design of your site.  This may initially be presented either as a static visual of key pages or as an interactive rough draft.  With both approaches, we are adding design elements over your wireframe’s structure, such as fonts, colors, graphics, pictures, videos, and so on.

All draft sites are then built behind the scenes on a development server, allowing you full access to provide feedback during the development process.  We repeatedly solicit your feedback, revise the design, and provide a new version for further input.  This iterative approach ensures that you are fully in love with your site’s design and functionality before it is ever revealed to the public.

The Art of Web Design

Once the wire frame has been approved, we will begin to mock up the design of your site.  This may initially be presented either as a static visual of key pages or as an interactive rough draft.  With both approaches, we are adding design elements over your wireframe’s structure, such as fonts, colors, graphics, pictures, videos, and so on.

All draft sites are then built behind the scenes on a development server, allowing you full access to provide feedback during the development process.  We repeatedly solicit your feedback, revise the design, and provide a new version for further input.  This iterative approach ensures that you are fully in love with your site’s design and functionality before it is ever revealed to the public.

Website testing

Once the design is approved, we then test and proof each page, checking mobile readiness to verify all design elements are displaying properly across desktops, laptops, tablets, and phones.  Only after all pages are tested and approved is the site is migrated to your hosting and made live for the public.

At this stage, we also turn over full control of the site to your team.  We provide detailed training on how to manage your site, allowing you to easily add, remove, or edit pages.

Curious about the possibilities?

Learn what it would mean to bring agility and full stack thinking to your marketing efforts.

PHONE

(720) 295 - VINE
(720) 295 - 8463

ADDRESS

600 17th Street, Suite 2810
Denver CO 80202

PHONE

(720) 295 - VINE
(720) 295 - 8463

 
ADDRESS

600 17th Street
Suite 2810
Denver CO 80202