Websites that
Your visitors are click happy.
Visitors form a strong opinion about a company within 0.05 seconds of landing on that company’s website, and within 2 seconds they have decided whether they will stay or leave the site. Even more telling, 75% of users admit that they regularly judge a company’s credibility based on the design of its website.
Today finding a different provider is as easy as clicking the back button. Because your website’s visitors are so click happy, your website needs to capture their attention by immediately and directly speaking to their needs. The design must establish credibility and visually suggest that you are an industry leader, while your layout needs to focus visitors on how your solution is unique.
With over 50% of site visitors now on mobile devices, your site needs to accomplish these goals on desktop, laptop, tablet, and mobile phone. So how do we make sure your site accomplishes all of this? Glad you asked!
Website DESIGN
Campaign Role
Story Telling
Story Telling
Information Flow
Information Flow
Usability
Usability
Engagement
Engagement
Story Telling
Information Flow
Usability
Engagement
Strategic wire frames
Your brand story will be developed and refined during your initial strategy campaign sessions. This story will then be translated into your site’s hierarchy and flow of information. We start by establishing the topic and functionality of each page of your site. Working closely with you, we will define the primary and inner pages of your site and determine what navigation approach will best structure your site’s content.
Once the site map is laid out, the next step is a wireframe. This can be thought of as the structural skeleton of your website, showing where the content will be located on a web page. By foregoing design elements, we are able to focus exclusively on content and your readers’ flow through the site.
The Art of Web Design
Once the wire frame has been approved, we will begin to mock up the design of your site. This may initially be presented either as a static visual of key pages or as an interactive rough draft. With both approaches, we are adding design elements over your wireframe’s structure, such as fonts, colors, graphics, pictures, videos, and so on.
All draft sites are then built behind the scenes on a development server, allowing you full access to provide feedback during the development process. We repeatedly solicit your feedback, revise the design, and provide a new version for further input. This iterative approach ensures that you are fully in love with your site’s design and functionality before it is ever revealed to the public.
The Art of Web Design
Once the wire frame has been approved, we will begin to mock up the design of your site. This may initially be presented either as a static visual of key pages or as an interactive rough draft. With both approaches, we are adding design elements over your wireframe’s structure, such as fonts, colors, graphics, pictures, videos, and so on.
All draft sites are then built behind the scenes on a development server, allowing you full access to provide feedback during the development process. We repeatedly solicit your feedback, revise the design, and provide a new version for further input. This iterative approach ensures that you are fully in love with your site’s design and functionality before it is ever revealed to the public.
Website testing
Once the design is approved, we then test and proof each page, checking mobile readiness to verify all design elements are displaying properly across desktops, laptops, tablets, and phones. Only after all pages are tested and approved is the site is migrated to your hosting and made live for the public.
At this stage, we also turn over full control of the site to your team. We provide detailed training on how to manage your site, allowing you to easily add, remove, or edit pages.
Curious about the possibilities?
Learn what it would mean to bring agility and full stack thinking to your marketing efforts.