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We are visual creatures.

More of the human brain is dedicated to vision than to any other sense, and images stick with us more powerfully that words ever can. This is why a picture is worth a thousand words and why you judge books by their covers (despite your mother’s advice).

Potential clients judge your company in the same way. They use every detail and clue to whether they want to do business with you. This includes the visual clues about who you are and what you offer, such as the design of your logo, your business cards, your social media graphics, your newsletter headers, and your brochures.

Great graphic design takes control of this process by grabbing viewers’ attention, engaging their emotions, and associating the right ideas and stories with your company.

GRAPHIC DESIGN

Graphic design is the process (and art) of visual communication.  It combines images and text to project ideas, experiences, and emotions and relate these to your company.  Great graphics cut through the clutter in the marketplace to grab attention and convey a clear and consistent message about who you are, what you offer, and why people should do business with you.

Campaign Role

Graphic design is involved with nearly every customer touch point that your business has.  This means that your campaign team will be working in Photoshop for you most days of the week.  But our most intensive graphics work is typically near the beginning of the campaign. If branding (or rebranding) is needed, we begin it immediately after developing your targeted outcomes and campaign strategy.

It starts with your story.

Our branding specialists start by examining your target market: who they are, what problems they need solving, and what they value. We explore the emotions you want to be associated with your company, the values you want it to represent, and the problems you want it to solve.

This is all boiled down into your company narrative – the story of who you are and how you help others – that forms the foundation for your graphic design and copy writing.

your story becomes visual.

We begin by crafting a logo that will serve as the visual center for your brand. We use your company’s unique competitive advantage to shape the concept and form of the logo. Your desired brand personality, on the other hand, helps our team to select the color palette and visual “tone” for your logo.

From these elements, our graphic design team creates a variety of different logo concepts for you to review. Then we begin the revision process, refining your logo piece by piece to ensure that the final product perfectly matches your desired company brand. This detailed custom design process involves numerous revisions to make sure that you LOVE the finished product
your story becomes visual.

We begin by crafting a logo that will serve as the visual center for your brand. We use your company’s unique competitive advantage to shape the concept and form of the logo. Your desired brand personality, on the other hand, helps our team to select the color palette and visual “tone” for your logo.

From these elements, our graphic design team creates a variety of different logo concepts for you to review. Then we begin the revision process, refining your logo piece by piece to ensure that the final product perfectly matches your desired company brand. This detailed custom design process involves numerous revisions to make sure that you LOVE the finished product

Consistency is power.

As we expand your marketing materials, we use the core colors from your logo to ensure consistency. Based on your logo, our graphic designers create a portfolio of visual elements which all reflect the same tone, concept, and brand.

These elements are then woven throughout your business cards, brochures, postcards, print advertisements, catalogs, and all your other sales materials. As a result, we make sure that you look like an industry leader with each and every interaction that you have with customers.

Curious about the possibilities?

Learn what it would mean to bring agility and full stack thinking to your marketing efforts.

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