Social Ads that

Connect to your Perfect Audience

77% of Americans are on social media. Whether it’s Facebook, Twitter, Instagram, or LinkedIn, social media has become one of our primary forms of communication. This includes personal relationships, business networking, and interaction with commercial brands.

Not only are most Americans on social media, they tell you who they are. The true power of social media advertising comes not from the overwhelming size of the audience, but in how precisely you can target microscopic niches.  Do you want to reach CFO’s of universities in Kentucky, or new moms in your city who also like yoga?  Our social marketing approach allows you to reach your perfect customer with laser targeted messages, creating a compelling reason for them to take notice of what you offer.

Your ad campaign complements your larger brand and marketing efforts. While organic social media marketing reflects a company’s brand identify to their audience, ad campaigns help your business to create new leads, reinforce your brand message, and generate quick sales through promotional offers. It all begins with proper targeting to reach and attract the right viewers in the right place, exactly where they are.

Social ads

Social ads are paid content on a site, designed to attract the interest of your target audience. Viewers are invited to watch a video, visit a landing page or follow your brand. The goal is to impact the attitudes, beliefs and behaviors of your audience in order to inspire them to give you a call or make a purchase.

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Campaign Role

Social ads are often the first engagement a customer will have with a business or brand. Ads are used to attract new leads, share your company’s story, and drive a potential client to a sale through a promotion. Think of social media advertising as the beginning of a much larger conversation.

their screen, Your content

Modern advertising is in an unprecedented era. Viewers now have more of a choice in how they interact with advertising than ever before.  The great news is that audience targeting has never been more sophisticated.  Combine precise targeting with copy writing and graphic design that connects through the right look, voice and tone, and your campaign is poised for success.

Unlike a social post, which should try to illicit emotions, inform the viewer, and encourage them to connect with the brand, a paid ad should encourage a connection, pushing a viewer from interest to engagement, and then to conversion.

So many platforms, so little time

There’s a social media platform for every interest. From Facebook to Instagram, LinkedIn to Twitter, and dribble to Behance, the choice of which platform to use can be confusing. A great social ad campaign will look not only at the type of content the viewers should see, but on which platform your target audience is most likely to spend their online hours. For example, while users looking for familial connections or business networking opportunities will  visit Facebook or LinkedIn respectively, users more interested in visuals may gravitate to Instagram, Snapchat or a social portfolio site like Behance.

Knowing which platform to use is more about where your audience congregates than what platform is most popular. That’s why we always start with an analysis of your targeted demographics to see which platform will produce the best results.

So many platforms, so little time

There’s a social media platform for every interest. From Facebook to Instagram, LinkedIn to Twitter, and dribble to Behance, the choice of which platform to use can be confusing. A great social ad campaign will look not only at the type of content the viewers should see, but on which platform your target audience is most likely to spend their online hours. For example, while users looking for familial connections or business networking opportunities will  visit Facebook or LinkedIn respectively, users more interested in visuals may gravitate to Instagram, Snapchat or a social portfolio site like Behance.

Knowing which platform to use is more about where your audience congregates than what platform is most popular. That’s why we always start with an analysis of your targeted demographics to see which platform will produce the best results.

Testing and tracking

There’s no way to improve and grow without testing and tracking. Green Vine Marketing will not only compose your ad, but we then test and monitor to see what performs best.  Our team is watching to see what audience parameters contain the most engaged viewers and what copy, images, and videos produce the strongest responses.

This monitoring includes identifying how audience interaction and engagement changes and evolves over time. If an ad needs to be updated, or targeting needs to be changed, we are on top of it to maintain the success of the campaign.

Curious about the possibilities?

Learn what it would mean to bring agility and full stack thinking to your marketing efforts.

PHONE

(720) 295 - VINE
(720) 295 - 8463

ADDRESS

600 17th Street, Suite 2810
Denver CO 80202

PHONE

(720) 295 - VINE
(720) 295 - 8463

 
ADDRESS

600 17th Street
Suite 2810
Denver CO 80202