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Using Consistent Messaging to Build Trust and Loyalty

Using Consistent Messaging to Build Trust and Loyalty

by Alan Murdock | Jul 20, 2021 | Branding, Business Marketing, Content Marketing, Digital Marketing, Email, Featured, Mobile, Social Media, Video Marketing

Have you engaged with a brand that has one set of messages on their social media but quite a different set of messages on their website, in their advertising, on their customer support phone line or at point of sale in a retail store? One of the greatest messaging...
Are Video Ads Effective? Exploring The Trend of Video Advertising

Are Video Ads Effective? Exploring The Trend of Video Advertising

by Alan Murdock | Mar 29, 2019 | Featured, Video Marketing

The rapid adoption of broadband internet combined with faster and more powerful devices has paved the way for video ads. In the past, sluggish internet speeds prevented internet users from watching videos in real time, forcing businesses to rely on traditional...

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