The advent of the internet has changed the way in which consumers share their thoughts and opinions about businesses. No longer are consumers forced to use word of mouth. They can now talk about their experience with a business in the form of an online review. If a...
When November hits, business is way past the ghosts and goblins of October. And while Halloween may truly be the best holiday of the year, Thanksgiving and Christmas aren’t half bad either. Small businesses can use the holiday lineup to generate excitement and to...
By Chris Holland The Power of Marketing to the Right Segments In many of our initial conversations with small and medium sized businesses, many founders and owners want to skip past all of the branding and marketing talk to get to leads and sales. Their key question...
by Alex Lazear Marketing at its core is telling a story, the story of your company, your products and services, and the customers you serve. Storytelling allows you to connect in a mutually beneficial way, to find partners to work with you. Content marketing is about...
Digital marketing has become an increasingly method used by businesses to attract customers and sell their products or services. Consisting of digital media and marketing channels, it offers an unparalleled level of reach and customization when compared to traditional...
Regardless of what your business sells, it can benefit from a digital marketing strategy. Using channels like email, social media, pay-per-click (PPC) advertising and search engine optimization (SEO), you can reach your target audience with relevant messages. Before...
