Should your business focus its digital marketing budget on pay-per-click (PPC) advertising or search engine optimization (SEO)? That’s the million-dollar question. Both digital marketing strategies can drive countless visitors to your business’s website,...
Earnings per click (EPC) is perhaps the single most important metric to track when running a Google Ads campaign. As the name suggests, it reflects the average amount of revenue generated by each ad click. If your Google Ads EPC is lower than your cost per click...
Click-through rate (CTR) is one of the most important metrics of a pay-per-click (PPC) marketing campaign. As you may already know, it reveals the percentage of users who click a PPC ad. Whether you promote your business on Google Ads or Bing Ads, you should optimize...
What’s the conversion rate of your pay-per-click (PPC) landing page? A low conversion rate is a serious problem that will drive your advertising costs and lower your earnings per click (EPC). There are ways to increase your PPC landing page’s conversion...
Google AdWords has a new name: Google Ads. Earlier this month, the Mountain View company announced that it was rebranding its self-serve advertising platform. Since launching the platform more than 17 years ago, Google has used the brand name AdWords to market and...
Google Shopping ads offer a cost-effective way to promote your business’s products. Also known as Product Listing Ads (PLA), they consist of sponsored product listings in a carousel format found at the top of the search results. While most business owners are...
