How to Increase Your PPC Ads’ CTR

How to Increase Your PPC Ads’ CTR

Click-through rate (CTR) is one of the most important metrics of a pay-per-click (PPC) marketing campaign. As you may already know, it reveals the percentage of users who click a PPC ad. Whether you promote your business on Google Ads or Bing Ads, you should optimize...
Google Rebrands AdWords as Google Ads

Google Rebrands AdWords as Google Ads

Google AdWords has a new name: Google Ads. Earlier this month, the Mountain View company announced that it was rebranding its self-serve advertising platform. Since launching the platform more than 17 years ago, Google has used the brand name AdWords to market and...
How Google Shopping Ads Work

How Google Shopping Ads Work

Google Shopping ads offer a cost-effective way to promote your business’s products. Also known as Product Listing Ads (PLA), they consist of sponsored product listings in a carousel format found at the top of the search results. While most business owners are...
The Recipe for a Profitable AdWords Campaign

The Recipe for a Profitable AdWords Campaign

AdWords consistently ranks as one of the top digital marketing channels for small businesses. Using a cost-per-click (CPC) format, it allows small businesses to drive high-quality traffic to their websites while paying only when someone clicks their ad. If...