With its ability to reach both Yahoo and Bing users, Bing Ads has become a key competitor of Google AdWords. Using the pay-per-click (PPC) platform, business owners and marketers can create targeted ads that appear in the search results as well as third-party sites....
AdWords consistently ranks as one of the top digital marketing channels for small businesses. Using a cost-per-click (CPC) format, it allows small businesses to drive high-quality traffic to their websites while paying only when someone clicks their ad. If...
Google’s pay-per-click marketing platform AdWords consistently ranks as one of the most popular digital marketing channels for small businesses. Of course, there’s a good reason for its popularity: AdWords allows businesses to advertise their products or...
Optimizing your AdWords campaigns for a high Quality Score is essential in achieving a high return on investment (ROI). As you may already know, the relevancy of your keywords and ads are measured in Quality Score. Ranging from 1 to 10, the more relevant your keywords...
Statistics show that 70% of consumers search for discounts online before visiting a local business. After all, it only takes a minute to search for promotional offers on the internet, but doing so can yield substantial savings for consumers. Small business owners can...
If you’re a Google AdWords advertiser, you should take note of a recent change made to the popular pay-per-click (PPC) marketing platform. Earlier this month, Google revealed that AdWords budgets may now overspend by 2x, meaning you could be charged up to 200%...
