Google’s AdWords pay-per-click (PPC) platform just got a little better. Last month, Google quietly changed the way in which it shows sitelinks for search ads. Rather than showing a maximum of four sitelinks, search ads now show up to eight sitelinks — but...
You can now sync your Google AdWords account to your Bing Ads account. Google has long been the dominant player in the pay-per-click (PPC) marketing arena. With its AdWords platform, business owners can advertise their products, services and respective brands on...
There’s a new featuring coming to Google’s pay-per-click (PPC) network. While AdWords has supported extensions for quite some time, it’s been a while since Google has released a new extension for the platform. But it appears that Google is in fact...
Giving your website a new design offers countless benefits, some of which include better SEO, more traffic, and the ability to reach new audiences. But how do you know when it’s time to redesign your website? Here are some tell-tale signs to look for. It’s...
If you’re a seasoned digital market, you probably know that Google, Bing and many other search engines display both free and paid listings. To the average consumer, however, these listings often appear the same. Free vs Paid Listings Also known as organic...
Pay-per-click (PPC) has become the advertising platform for small business owners who are looking to promote their products and services. It lives up to its namesake by allowing advertisers to pay for each click on their ad. As long as you keep your earnings-per-click...
