If you’re looking to develop a website for your business, you should consider using WordPress. While there are dozens of content management systems (CMSs) available, few offer the power and versatility of WordPress. Whether you’re creating a small website with just a few basic pages about your business’s services, or a fully-functional e-commerce website with hundreds or even thousands of pages, you can’t go wrong with WordPress for the following reasons.
#1) It’s the Most Popular CMS
WordPress is, by far, the most popular CMS. According to a report cited by VentureBeat, roughly 30% of all websites are powered by WordPress. With so many websites using it, including TechCrunch, Variety, Bloomberg and BBC News, you can rest assured knowing that WordPress is an effective CMS with which to build your business’s website.
#2) It’s SEO Friendly
Using WordPress doesn’t guarantee a first-page ranking for your business’s website, but it can certainly help with your search engine optimization (SEO) strategy. The CMS features clean code with built-in SEO features like permalinks, custom page titles and meta descriptions, and hierarchical navigation, all of which can strengthen your SEO efforts.
#3) It’s Easy to Maintain
You’ll have an easier time maintaining your business’s website if you build it with WordPress. Rather than manually editing a page and uploading it to your server, you can log in to your website’s WordPress dashboard to create, edit or delete pages.
#4) It’s Easy to Customize the Design
Customizing your website’s design is a breeze with WordPress. The CMS uses templates known as themes that can be easily switched out. Just download a new theme, upload it to your business’s website and activate it from the dashboard. You can further customize themes using their built-in settings, all without messing with complicated HTML, CSS or PHP code.
#5) It’s Safe and Secure
WordPress is also safe and secure, protecting your business as well as your customers from potential cyber threats. Each year, developers release dozens of updates to the CMS, many of which are designed to plug vulnerabilities so that hackers can’t infiltrate or access the back-end of WordPress websites.
#6) It’s Free
If all these benefits weren’t enough, WordPress is free to download and use. Granted, the hosted version of WordPress — available at WordPress.com — requires you to purchase a plan for premium features. But the self-hosted version — available at WordPress.org — is completely free. You’ll have to host your business’s website yourself when using the self-hosted version, but it’s cheaper and even offers more features than the hosted version of WordPress.