Marketing automation has become a central focus for many businesses. In fact, a survey conducted by Ascend2 found that 71% of companies currently automate one or more processes of their marketing strategy. While marketing automation offers some benefits —...
Are you familiar with integrated marketing? As a business owner, it’s essential that you use the latest marketing strategies to connect with their target audience. In recent years, integrated marketing has become a fundamental marketing technique used by...
Branding is important for all businesses because it helps their customers or clients remember who they are and what they offer. For small- and medium-sized businesses, though, it’s particularly important. If you own a small- or medium-sized business, you should...
High-quality content is arguably the single most important ingredient of a successful search engine optimization (SEO) strategy. If you’re hoping to achieve a top search ranking for your business’s website, you’ll need to invest the time and energy...
As Google continues to strengthen its footing in the search engine market — 90% of all searches are performed on it — it’s important for business owners to optimize their website for Google. Even if your business’s website ranks at the top of...
