Your ability to communicate with your audience is a leading indicator of your business’s success. In advertising speak, this could be “share of voice,” what percent of the messages about your business category come from your organization? It could...
Have you engaged with a brand that has one set of messages on their social media but quite a different set of messages on their website, in their advertising, on their customer support phone line or at point of sale in a retail store? One of the greatest messaging...
Throughout the COVID pandemic, businesses have had to shift their communication style, increasing their online presence to survive. Researchers have pointed to this shift as a nudge in the direction of the inevitable: as time goes on, online sales will continue to...
What is Digital Marketing? Marketing and media have evolved past billboards and radio ads. The digital space is the new titan in business marketing. America has 272.6 million smartphone users spending an average of 5.4 hours on their mobile device per day, According...
The importance of managing your distribution channels has never been more important. 2020 demonstrated the importance of logistics. If you could get essentials to market, people would buy in bulk. A “normal” market isn’t like that. People have...
