Social Media Tools for Art Galleries

After releasing The Art Gallery Social Media Kit, the author gave a behind the scenes tour of some of the artists he follows online.

In the video above, Alan Murdock walks through the social profiles he follows on a daily basis. Each of these provides a case study in effective social marketing with examples of approaches you can use for attracting online followers to your gallery.

Alan Murdock directs operations at Green Vine Marketing and teaches Design Research Methods and Narrative Design at the Metropolitan University of Denver. Alan holds an MA and MFA in art and MBA in Management and Strategy. He studied Intermedia and Performance Art with Hans Breder at the University of Iowa.