Social Media Strategies for Art Galleries
Social Media Planning and Strategy for Gallery Owners & Managers
If you have already read about our approach to Integrated Marketing Campaigns you know that one communication channel we rely on is social media.
Social media provides a channel for consistent messaging between clients and customers, and in today’s art world, there’s no more immediate way to work. To provide a foundation for galleries working to expand their presence, increase foot traffic, and build communities and loyal fans, we’ve assembled a kit based on the best practices we use every day.
The ask from clients across industries is consistency and quality. The way your gallery can deliver this is with social media strategy planned and curated through a social calendar.
First, you’ll learn the principles behind creating an editorial calendar for your social media content. We also include a sample calendar to help you structure themes and plan content. Then you will be introduced to simple tools to help select the right hashtags.
Social Media, like art is driven by aesthetics and discourse. As you build your presence, keep in mind that your audience will want to enter dialogue with you and your artists. The best way we can contextualize it is to say, “Think outside the box and inside the frame.” The frame is the social platform, but what you do with that – online chats, video live, planned content, commenting on other’s posts, responding to commenters – these are the elements that make your platform yours.
This collection of social media marketing tools positions your gallery for online success. It includes:
▣ Art Gallery Social Media Guide
▣ Art Gallery Hashtag Primer
▣ Gallery Social Content Calendar
We’ve compiled this industry toolkit to help you grow your audience – attracting collectors and artists – as quickly as possible. Download your copy today.