Marketing Strategies

You know you avoid them. As hard as you try, you won’t be able to get anything more than a conversation about the weather from the wallflower standing in the corner. And the slick haired salesman at the other end of the room will

Testimonials are a crucial tool for inspiring confidence in your product or service. They are perceived as impartial third-party evidence of the quality of work that your company provides, and are an essential part of your sales arsenal both online and offline. So let’s look

5) Quantity Over Quality There is a strong tendency to focus on raw numbers to measure your success – How many followers do you have on Twitter and how many fans on Facebook? The catch is that you can have 10,000 connections in your network and not make a

Lee Eisenberg’s THE NUMBER: A Completely Different Way to Think About the Rest of Your Life quickly became a NY Times bestseller. The book flipped traditional financial planning on its head by focusing on “The Number” (the amount of money you need to live

Way back when, pay per click (PPC) advertising was an amazing tool that enabled small business owners to get their name out into the marketplace quickly and affordably. Well, it still is. But now it is also an amazing tool that enables small business owners

We’ve been getting lots of calls recently from people whose Facebook profile has been “broken and needs fixed quickly”. Welcome to TIMELINE, Facebook’s new layout for your profile. A number of you have voluntarily switched over already. But for the many of you who haven’t

Our articles typically focus on marketing, the process of generating leads for your business. But leads are only valuable if you can convert them to sales. So over the next months we will occasionally venture out and discuss the important

We use Google for everything. Finding the movie times for tonight, ordering Christmas presents, and spell checking – Google does it all. But with so many searches, how do you sort through it all to get the right type of traffic to your

We recently wrote about how to overcome sales fear, outlining a plan for getting rid of your sales fear within a month and a half. A great idea, lots of people responded, but HOW do you ask for the sale in a closing situation? There are lit

We’re not a video company. We don’t make videos. Don’t edit them. It’s not us. So why are we talking about video? Because we help clients with online marketing, and these days video is a great tool for marketing your company. Mar