3.7 billion people use Email
94% of people say checking email is their primary reason for going online. Email has taken over as one of our favorite forms of communication. It is always on hand for instant access, and 91% of consumers report checking their email on their smartphones at least once a day.
Potential clients are 6 times more likely to click through to an email than a tweet. Consumers trust their email accounts more than social media posts because the email has been sent to them personally and deliberately. Email marketing produces such a high ROI because when businesses are contacting customers directly and meaningfully, they are building relationships that last.
A great email campaign doesn’t feel like a sales conversation. A meaningful email campaign will connect with its audience, draw the reader in, provide appealing design and informative content, and invite readers to your website to further engage with your brand.
Email Marketing
Email has been around as long as the internet. Since June 8, 1971, to be exact. It provides a direct link to the consumer, right to the smart phone in their pocket. But not just any email will work. A great email campaign has to compete with the hundreds of other emails on a daily basis. That’s why working with a marketing team is critical for crafting your message, your design, and your oh so important subject line.
Campaign Role
Email is woven throughout your entire marketing campaign. It connects readers to your social media, your website, the offers on your landing pages, and your team’s direct outreach efforts. Our team is continuously working behind the scenes to unite all of these marketing components and keep a steady stream of engaging and informative emails at the top of your prospects’ inboxes.
Their email, your connection
A great email campaign starts with identifying your target audience. Opt-ins, list building, and audience analysis are as important as great content. We help compile and evaluate people who have consented to receive emails from you so that we can perfect the content and voice that will match their interests and attitudes.
This audience research informs and shapes our content strategy. We outline the ongoing themes for your company story, as well as the critical news and updates to include with each send. Our copy writing team starts brainstorming and drafting headlines, followed by body copy. Once the content is in place, we then move to what is arguably the most important piece: creating a subject line that inspires readers to click and open your email.
We Pay Attention to unique
Why use a cookie cutter approach to marketing when you can build from the brand up? To attract audience attention and inspire engagement you need to offer them something new. A great campaign will be unique in how it connects with audiences, including its layout, graphic design, text and messaging strategies.
From subject line to footer, our campaigns focus on telling the story of your brand. Good content will draw a person to subscribe, but a great campaign will ensure that they keep reading and engage. The subject line inspires the reader to open the email, informative and entertaining copy keeps their attention, and compelling offers attract clicks to your website and larger sales and marketing efforts.
We Pay Attention to unique
Why use a cookie cutter approach to marketing when you can build from the brand up? To attract audience attention and inspire engagement you need to offer them something new. A great campaign will be unique in how it connects with audiences, including its layout, graphic design, text and messaging strategies.
From subject line to footer, our campaigns focus on telling the story of your brand. Good content will draw a person to subscribe, but a great campaign will ensure that they keep reading and engage. The subject line inspires the reader to open the email, informative and entertaining copy keeps their attention, and compelling offers attract clicks to your website and larger sales and marketing efforts.
Test and track
Email is a rich environment to test messaging, evaluate what’s working, and modify and adapt over time. Traditional A/B testing is a part of it, but the original A/B test models were based on national sales regions. Today’s market is more niche, and sometimes that means engaging through conversations.
Depending on your goals, the audience you’re speaking to, and the content of your emails, we track how each part of the campaign performs, including open rates, click through, and recipient interactions. This data informs the content and layout of the next email, and then the next, continuously improving the effectiveness of your marketing efforts month after month.
Curious about the possibilities?
Learn what it would mean to bring agility and full stack thinking to your marketing efforts.