Landing Pages that

At most, you have 8 seconds.

Only 22% of businesses are satisfied with their current conversion rates.  That isn’t surprising given the speed at which your prospects make their decisions.  Most will form a strong opinion of a company’s credibility within the first half second of viewing the company’s website, and the longest possible period that you might have to capture a visitor is 8 seconds.

With such a short attention span from your prospective customer, a landing page with a compelling offer, designed for a narrow demographic, is often your best chance at capture and engagement. To be effective, the layout, functionality, and voice used to reach your audience on each landing page must fit with, or influence, the attitudes and values held by that prospect.

Rich content significantly increases the length of time on your site. Videos or other interactive elements can help improve conversion rates by as much as 86%, and visitors are 10 times more likely to engage with, share and comment on video content on your site. Calls to action and landing pages are more than just the offer. They draw the viewer’s attention and pique their interest.  When combined with an ongoing integrated marketing campaign, these landing pages functional as critical gateways to starting the relationship with each new client.

Landing pages

A landing page is is a web page designed with a particular offer and target market in mind. Often, a custom landing page is not listed in your site’s main navigation. The viewer arrives from an external link, such as an email campaign, pay-per-click ad, or organically shared social media post.

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Campaign Role

Each landing page presents a unique message or offer.  It is tied to the other components of your marketing campaign, such as the social ads or emails that attract visitors.  Throughout the campaign our team is continuously expanding and updating your library of landing pages.

Powerful lead generation

Landing pages serve an intermediary between your ad messaging and the main content of your website. They allow you to connect with a potential client through a specific offer based on a challenge they face or a desire they want to fulfill, for which you have a ready answer.

In this role, landing pages create consistency between your marketing outreach and your larger brand story. They allow you to run an ad or an email blast focusing on a single value proposition, one aspect of your product or service, or even a limited time offer. When visitors click, they are then delivered to a landing page on that exact topic.

Lead capture streamlined

A landing page can be informational, educational, entertaining, or an extension of your product or service. It can be designed to draw in new audiences, or to engage customers you’ve previously served. The most common landing pages for small to medium sized businesses are magnet landing pages and promotional landing pages, as described below.

But regardless its type, all landing pages focus on conversion.  Our website design team lays out each page with a prominent call to action that will capture visitors’ contact information and move them on to the next stage in the sales process.

Lead capture streamlined

A landing page can be informational, educational, entertaining, or an extension of your product or service. It can be designed to draw in new audiences, or to engage customers you’ve previously served. The most common landing pages for small to medium sized businesses are magnet landing pages and promotional landing pages, as described below.

But regardless its type, all landing pages focus on conversion.  Our website design team lays out each page with a prominent call to action that will capture visitors’ contact information and move them on to the next stage in the sales process.

Magnets and promotions

You campaign goals and strategy will determine the specifics of each landing page. Often, a magnet landing page will provide an asset to download, sometimes in exchange for contact information, participation in a mailing list, or completion of a survey. Magnets can also test audience interest by providing a download with no other action required.

A promotional landing page, on the other hand, contains an offer such as a bundle of goods or services, a coupon, a discount, or extended warranty. Magnets encourage engagement while promotions encourage purchase.

Fuel for your marketing

The information gathered from a landing page is used throughout many of the other components of your marketing outreach, including future lead generation, second tier social ads, email campaigns, and point-of-sale interactions.

Remarketing existing customers, campaign refinement and opportunity identification all come from this data. Each marketing interaction with a landing page improves the quality of future marketing strategy and tactics, capturing the information that will fuel your campaign for months to come.

Fuel for your marketing

The information gathered from a landing page is used throughout many of the other components of your marketing outreach, including future lead generation, second tier social ads, email campaigns, and point-of-sale interactions.

Remarketing existing customers, campaign refinement and opportunity identification all come from this data. Each marketing interaction with a landing page improves the quality of future marketing strategy and tactics, capturing the information that will fuel your campaign for months to come.

Curious about the possibilities?

Learn what it would mean to bring agility and full stack thinking to your marketing efforts.

PHONE

(720) 295 - VINE
(720) 295 - 8463

ADDRESS

600 17th Street, Suite 2810
Denver CO 80202

PHONE

(720) 295 - VINE
(720) 295 - 8463

 
ADDRESS

600 17th Street
Suite 2810
Denver CO 80202