Marketing Strategies

How many users follow your business/brand accounts on social media? When used correctly, social media is a powerful marketing tool that can attract new customers, generate more sales, and help grow your business. To reap these benefits, however, you need a strong...

Formerly known as Product Listing Ads (PLA), Google Shopping ads are part of the search engine giant's online advertising service, AdWords. If you're still skeptical about Google Shopping ads, keep reading to learn the top five benefits of using this service. #1)...

Most local business owners know the importance of maintaining a high search ranking in Google and other search engines. When someone in your area searches for a keyword related to your business, you want them to see your business. This local search traffic is...

Small business owners know the importance of receiving positive customer reviews. Studies show that approximately 88% of consumers trust online reviews as much as personal recommendations. So, if customers leave positive reviews about your business, you'll have an...

Nearly half all small businesses still don't have a website. Even if your business has an official website, though, it may be poorly optimized. So, consider the following optimization techniques to improve your business website and achieve its full potential. #1)...

If you're a business owner who advertises on Google's pay-per-click (PPC) platform AdWords, you should take note of a new feature being introduced. Earlier this month, dozens of AdWords advertisers reported a new "bid suggestions" feature displayed in their AdWords...

Content marketing has become a hot topic among business owners in recent years. Classified as a form of inbound marketing, it involves the use of high-quality content that encourages prospects to connect and engage with the business. To learn more about content...

Did you know that it costs up to 10x more to acquire a new customer than retain an existing customer? If a customer has already made a purchase, he or she is more likely to buy again in the future. Therefore, business owners should work to increase their customer...