Search Engine Optimization (SEO) Trends for 2016
Search engine optimization (SEO) isn't an exact science. Google, Bing, Yahoo and even some of the lowered tiered search engines are constantly updating their algorithms. So, what kind of SEO trends can you expect to see in 2016? Increased Focus on Visitor Behavior...
Tips for Getting Listed in Google’s 3-Pack
When you search for a local business industry like "pizza" or "movie theaters" on Google, you'll probably see several relevant local businesses listed at the top. Known as the "3-pack," this is a highly valuable search engine real estate that local businesses and...
Study: 55% of Users Can’t Spot Paid Search Listings
If you're a seasoned digital market, you probably know that Google, Bing and many other search engines display both free and paid listings. To the average consumer, however, these listings often appear the same. Free vs Paid Listings Also known as organic listings,...
5 Tips to Optimize Your Facebook Page
So, you've created a Facebook Page for your business but still haven't achieved any significant number of followers? Facebook is hands-down the most effective social media network for promoting a small business. More than 1.4 billion people from around the world...
How to Improve Your Local Search Ranking
Do you own or otherwise manage a local business? If so, you probably know the importance of maintaining a high local search ranking. When a prospective customer in your city/area searches for your business, you want them to find your listing in Google. While you...
Twitter Marketing Mistakes to Avoid
Twitter has quickly grown to become one of the world's most popular social media networks. Featuring a unique 140-or-fewer-characters format, it focuses specifically on short messages known as "tweets." But if you're thinking about using Twitter to promote your...
5 Tips to Enhance Your Content Marketing Strategy
If there's one element you shouldn't overlook with your digital marketing efforts, it's content creation. Google has even said that publishing high-quality content is the single most important thing you can do. But it takes more than just a generic page of rehashed...
Do You Really Need to Disavow ‘Bad’ Backlinks?
Google uses hundreds of different "signals" to determine where a webpage should rank in its index. Among the most significant off-page ranking signals is backlinks. If a website has dozens of high-quality backlinks from other authoritative and relevant sites,...
Google Releases SEO Cheat Sheet
It's not secret that a website's search ranking directly influences the amount of traffic it receives. The higher a website ranks in the search results, the more traffic it receives. And when a website has a significant amount of traffic, it reaps the benefits of...
5 Things to Consider When Starting a Website
A website is no longer a luxury that small business owners can overlook; it's a necessity. Even if your business doesn't sell its products or services online, it will still benefit from a website. A well-designed website builds credibility, helps customers find...
