Create a Virtual Tour With Google Maps Business View
Want to create a virtual tour of your local business? While Google Street View takes snapshots of streets, Google Maps Business View (GMBV) goes the extra mile by taking photos of business' interior, allowing owners to create fully functional virtual tours. To...
What Is Bounce Rate and How Do I Lower It?
If you've spent any time reviewing your Google Analytics account -- or any other web analytics program -- you've probably come across the term "bounce rate." Most webmasters agree that a low bounce rate is preferable, as it signals a positive user experience. But...
PPC vs SEO: Which Is Best?
A couple of traffic lights installations with the red ones turned on and the green and yellow off captured against a blue sky with several white clouds scattered over.There's an age-old debate regarding which form of Internet traffic is the best. Some marketers...
Does Guest Blogging Still Work?
With Google cracking down on websites that violate its guidelines left and right, webmasters are more fearful than ever of building backlinks. It's no secret that backlinks remain a prime ranking signal used by search engines, but the wrong backlinks can have the...
Google Prepares For Major Ranking Algorithm Update
Webmasters who rely on organic search traffic should mark their calenders for April 21st, because that's when Google will roll out a major update to its ranking algorithm. Mobilegeddon Is Here... Dubbed "Mobilegeddon" by the folks at Search Engine Watch, the...
Security Tips To Protect Your Website From Cyber Attacks
What measures have you taken to protect your website from hackers? Unfortunately, far too many webmasters overlook the importance of cybersecurity, assuming it only happens to bid businesses and brands. In reality, though, it's often the smaller websites that are...
Heads Up: SSL Now a Ranking Factor Used By Google
Websites that use secure sockets layer (SSL) encryption will receive a slight boost to their Google search ranking, according to a recent statement made by the search engine giant. The Mountain View company announced the news last year, citing the need for greater...
How To Speed Up Your Website
Having a fast websites is important for a number of reasons. Several years ago, Google announced speed as a signal used in its search ranking algorithm, meaning fast-loading websites will receive a slight boost rankings boost. Furthermore, Amazon conducted a study...
Best Practices For Google My Business
Google My Business (formerly known as Google Places) is a powerful marketing tool for entrepreneurs and small business owners. Setting up a page here takes less than five minutes but can drive tons of new customers to your establishment. To maximize the...
Top 5 Benefit of Email Marketing
More than 100 billion emails are sent and received each day, some of which are designed strictly for personal purposes, whereas others are used to promote a company's products and services (source). If you're still skeptical of email marketing, check out some of...
