Marketing Strategies

Recent studies show that more than half of the Internet is encrypted with HTTPS. You can distinguish between an HTTPS and non-HTTPS website by looking for the "S" in the site's web address. Websites with HTTPS are given the "https" prefix, whereas their HTTP...

If you're a business owner who advertises on Google AdWords, you should check out the new bidding feature offered by the Mountain View company. Known as "call bid adjustments," it's designed to give advertisers greater control over search ads containing the...

Using digital platforms like email, social media, search engine optimization (SEO), pay-per-click (PPC) advertising, etc., you can promote your business to a larger audience while generating a higher return on your ad dollars in the process. However, you'll want to...

Where does your business's website rank in the search engines for its target keywords? It's no secret that search rankings directly influence traffic. The higher your site ranks, the more traffic it will receive. But if a competitor is outranking your site, you'll...

If you've spent any time researching trends in digital marketing, you may have come across SoLoMo. An acronym for social, location and mobile, it's a powerful strategy that can drive countess new customers to your business. To learn more about the marketing power...

Search engine optimization (SEO) refers to on-page and off-page techniques that are designed to encourage higher search rankings for one or more keywords. The higher your website ranks in the search engines, the more traffic it will receive. Unfortunately, though,...

From Panda and Penguin to Hummingbird and Possum, Google's search ranking algorithm has gone through countless updates over the years. However, even after all of these updates, backlinks remain one of the most influential signals in determining a website's search...

There's no substitution for a good design when developing your website. Assuming you're a business owner, the way in which your website is designed could help or hurt your brand image. A good web design reflects a superior level of professionalism and authority,...