Where does your business’s website rank in the search engines for its target keywords? It’s no secret that search rankings directly influence traffic. The higher your site ranks, the more traffic it will receive. But if a competitor is outranking your site, you’ll need to rethink your search engine optimization (SEO) techniques. Thankfully, there are several steps you can take to beat the competition and achieve a higher ranking.
#1) Target Long-Tail Keywords
SEO keywords are typically classified as either short tail or long tail, depending on how many words they contain. Keywords with just one or two words are considered short tail, while keywords with three or more words are generally considered long tail. Rather than focusing strictly on short-tail keywords, diversify your SEO efforts by targeting long-tail keywords as well. While short-tail keywords have higher search volume, long-tail keywords have less competition.
#2) Mobile-Friendly Website
Check to make sure your website is mobile friendly. A mobile-friendly website should load and function properly without interrupting the user. Both Google and Bing have confirmed the use of mobile friendliness as a ranking signal, meaning your website is more likely to rank high in the search engines than a competitor’s mobile-unfriendly website. Click here to see if your website is mobile friendly using Google’s testing tool.
#3) Create Stellar Content
Another tactic that can help you dominate the competition is to create stellar content for your website. Search engines analyze a variety of “signals” to determine where websites should rank. Among the most influential signals, however, is content. In fact, Google has said that publishing high-quality content is the single most important thing for websites.
#4) Analyze Competitors’ Backlinks
Of course, backlinks also play a role in your website’s ranking. If a competitor is currently outranking you, try analyzing their backlinks using a third-party tool or program. Where are the competitor’s backlinks located? How many links do they have? After analyzing the competitor’s backlinks, visit the sources to see if you can create links to your own site.
#5) Omni-Channel Marketing
Finally, implement an omni-channel marketing strategy to further promote higher search rankings for your website. As the name suggests, omni-channel involves the use of multiple promotional channels, such as social media, YouTube, online directories, blogs, forums, etc. Omni-channel marketing is a sure-fire way to promote higher search rankings while increasing your brand’s visibility in the process.
These are just a few tips that can help you dominate the competition in your SEO efforts.