5 Tips for Planning Your SEO Strategy
Wouldn't it be great if you could tell Google where you'd like to rank and for which keywords? Sure it would! Because we all know that the higher a website ranks in the search engines, the more traffic it receives. But if ranking were this easy, the search engines...
5 Signs that Your Website Needs a Fresh Design
Giving your website a new design offers countless benefits, some of which include better SEO, more traffic, and the ability to reach new audiences. But how do you know when it's time to redesign your website? Here are some tell-tale signs to look for. It's Not...
What is a Link Scheme?
Search engines use hundreds of different "signals" to determine where and how to rank websites in their respective index. If a website has high-quality content about aftermarket car parts, it's more likely to rank high for keywords associated with aftermarket car...
How to Get More ‘Likes’ on Your Facebook Page
How many likes does your Facebook Page have? It's no secret that likes are a direct indication of a Page's popularity. When a Facebook Page is popular, more people will like it. And all of those links instill a higher level of trust and authority in prospective...
Google Announces New Penguin Update
Have you a noticed a sudden change in your website's search rankings? Well, it could be the result of a recent Penguin update. In case this is your first time hearing about Penguin, let me explain. Penguin is the name given to a series of updates for Google's...
Google AdWords Introduces Campaign Groups and Performance Targets
Google AdWords just got a little better, thanks to two new features being added to the search giant's pay-per-click (PPC) platform. As you may already know, AdWords is a PPC platform where advertisers bid on keywords, paying only when a user searches for the...
Responsive vs Separate Mobile Website
The beginning of 2014 marked a new era of Internet traffic, with various reports indicating that more people now access the Internet using a mobile device than a traditional desktop computer. Webmasters and small business owners must adapt to this trend by...
Twitter Shakes Things Up with New Character Count Format
Big changes are coming to Twitter, specifically those affecting the character count of user tweets. Twitter, as you probably know, has limited user tweets to no more than 140 characters. This is why many users refer to the platform as a "micro-blogging network."...
5 Ways to Improve Your Web Content
Want to know the single most important element on a website? No, it's not backlinks; it's content. High-quality content that's relevant to your target audience encourages people to visit and engage on your site. And this increased level of engagement usually...
Head’s Up: New Changes Coming to Facebook Ads
Facebook Ads is getting a makeover, as the social media giant recently revealed two major changes coming to its paid advertising platform. One of these changes is the introduction of a new feature called "pre-fetching," which works by loading advertised webpages in...
