How to Develop a Winning Content Marketing Strategy
If there's one thing that you don't want to cut corners with when building your website, it's content. Google has said that publishing high-quality content is the single most important thing webmasters can do. Choose Smart Titles An article or blog post is only as...
Backlinks: Tips and Best Practices for SEO
Google is constantly changing the algorithm it uses to index and rank websites. In fact, the Mountain View company is believed to make several hundred changes to its ranking algorithm each year, some of which are small while others are more complex. Even with all...
Social Media Trends for 2016
Social media is an ever-evolving landscape that changes from year to year. Trends that are popular today may be gone the next. This is why it's important that Internet marketers and webmasters stay on top of the latest social media trends -- something that we're...
6 Tips to Master Your Facebook Business Page
Choose the Correct Category When you initially create a Facebook page for your business, you'll have the option if placing it within one of six different categories. It's recommended that you double-check this information to ensure it's correct. If you're hoping to...
On-Page SEO Best Practices to Achieve Higher Rankings
Obtaining a high search ranking requires a combination of off-site optimization practices as well as off-site practices. Today, we're going to reveal some key on-page SEO practices to encourage higher search rankings and ultimately more traffic. Title Tag Don't...
Why a High Search Ranking Matters
Where does your website rank in Google's search results for its target keywords? If it's several pages deep, conventional wisdom should lead you to believe that it won't be getting many visitors. Search Ranking and Traffic According to a recent study conducted by...
What is Google ‘Remarketing’ and How Does it Work?
Did you know that only 2-4% of a typical website's visitors actually make a purchase or tack action? It's not uncommon for users to browse an e-commerce site, add a product to their shopping cart, and then leave without following through with the checkout process....
Social Media Marketing During the Holidays
With the holiday season now upon us, there's no better time for small business owners to change up their social media marketing campaigns. Even if your campaigns are attracting new customers, there's always room for improvement. So today we're going to reveal some...
Why Your Business Needs a Blog
Who says blogs are only useful for sharing your personal thoughts and opinions? Sure, many people use them for this very reasons, but having a blog can also prove beneficial for small business owners. Here's why. More Indexed Pages By having a blog in addition to...
Are You Guilty of Making these Social Media Marketing Mistakes?
Using Personal Facebook Profile Among the most common social media mistakes that business owners make is using their personal Facebook profile. Why is this a problem? Well, Facebook explicitly states that personal profiles may NOT be used for commercial purposes....
