How to Improve Your Facebook Page’s Engagement
The effectiveness of a Facebook Page is measured largely in its "engagement." Found in the Insights tab, engagement is the percentage of users who shared, clicked and/or commented on a post. If your Page contains posts with minimal engagement, it's usually...
Green Vine | Apr 11, 2016
The Future of Google Search Optimization
Google is constantly changing and tweaking the algorithm it uses to rank websites in its index. According to some experts, the Mountain View company uses hundreds of different ranking signals, such as backlinks, domain relevancy, brand mentions, social bookmarks...
Green Vine | Apr 4, 2016
Top 5 Benefits of PPC Marketing
Pay-per-click (PPC) has become the advertising platform for small business owners who are looking to promote their products and services. It lives up to its namesake by allowing advertisers to pay for each click on their ad. As long as you keep your...
Green Vine | Mar 29, 2016
Top Web Design Mistakes to Avoid
Having a website is no longer a luxury for small businesses; it's a necessity. It will create greater brand recognition while allowing you to connect with a broader audience. And when more people discover your business, you'll have an easier time generating sales...
Green Vine | Mar 21, 2016
What are Backlinks and Why do They Matter?
Few elements hold as much influence over a website's search ranking as its backlink portfolio. Google, Bing, Yahoo and even some of the lower-tiered search engines all use backlinks to determine where and how to rank websites in their respective index. If you're a...
Green Vine | Mar 14, 2016
Comparing the Different Configurations for Mobile-Friendly Sites
Is your website compatible on smartphones, tablets and other websites? If not, it should be. Studies show that more people use mobile devices to access the Internet than traditional desktop computers. Therefore, failure to provide a mobile-friendly experience to...
Green Vine | Mar 8, 2016
Google has Eliminated Right-Side Ads
Have you noticed something different with Google search as of late? The world's largest search engine has eliminated all right-side ads from its listings. For more than a decade now, Google has displayed its paid ads (purchased through the Adwords program) at the...
Green Vine | Feb 29, 2016
Small Business Website Myths and Misconceptions
Regardless of your business's industry or size, chances are it will benefit from having a website. Businesses of all shapes and sizes are now using the Internet to promote their respective brands and generate more sales. But there's a lot of misinformation...
Green Vine | Feb 23, 2016
Social Media Marketing: 6 Things to Consider
Are you actively engaged on social media? If not, you should be. Businesses of all shapes and sizes can benefit from the use of social media networking sites. However, there are a few things to consider when planning your social media marketing strategy. Who is My...
Green Vine | Feb 15, 2016
Understanding SEO and How it Works
Where does your website rank in the search engines for its target keywords? If it's several pages deep, or nowhere to be found at all, it's not going to receive much traffic. Thankfully, though, you can encourage higher search rankings through search engine...
Green Vine | Feb 9, 2016
