How to Increase Your PPC Ads’ CTR
Click-through rate (CTR) is one of the most important metrics of a pay-per-click (PPC) marketing campaign. As you may already know, it reveals the percentage of users who click a PPC ad. Whether you promote your business on Google Ads or Bing Ads, you should...
Green Vine | Aug 20, 2018
6 Surprising Things That Can Affect Your Website’s Search Rankings
Where does your business's website rank in the search results? Even if you're unfamiliar with search engine optimization (SEO), you're probably well aware of the fact that higher rankings means more traffic. And with more traffic, you'll sell more products or...
Green Vine | Aug 13, 2018
5 Digital Marketing Strategies You Need to Try
Digital marketing has become an increasingly method used by businesses to attract customers and sell their products or services. Consisting of digital media and marketing channels, it offers an unparalleled level of reach and customization when compared to...
Green Vine | Aug 6, 2018
How to Optimize Your Website for Bing Search
Including Bing in your search engine optimization (SEO) strategy will allow you to reach more users with your marketing messages. Granted, Google remains the leading search engine, with the Mountain View company processing more than 1.2 trillion searches each year....
Green Vine | Jul 31, 2018
6 Reasons Your Competitor Is Outranking Your Business’s Website
Is a competitor outranking your business's website on Google? Conventional wisdom should lead you to believe that your website won't receive as much search traffic when it ranks below a competitor's website. The first step to achieving a top search ranking,...
Green Vine | Jul 23, 2018
5 Ways to Increase Your PPC Landing Page’s Conversion Rate
What's the conversion rate of your pay-per-click (PPC) landing page? A low conversion rate is a serious problem that will drive your advertising costs and lower your earnings per click (EPC). There are ways to increase your PPC landing page's conversion rate,...
Green Vine | Jul 17, 2018
Google Rebrands AdWords as Google Ads
Google AdWords has a new name: Google Ads. Earlier this month, the Mountain View company announced that it was rebranding its self-serve advertising platform. Since launching the platform more than 17 years ago, Google has used the brand name AdWords to market and...
Green Vine | Jul 11, 2018
What the Rise of Voice Search Means for SEO
Search engine optimization (SEO) continues to change and evolve. Many old tactics that once worked in the early 2000s are no longer effective today. Some, in fact, can even trigger penalties, thereby lowering a website's search rankings. One of the latest trends in...
Green Vine | Jul 3, 2018
5 Local Search Engine Optimization (LSO) Mistakes to Avoid
Local search engine optimization (LSO) has become a hot topic among small business owners in recent years. This cornerstone strategy involves optimizing a business to achieve higher rankings and visibility for relevant searches performed with local intent. While...
Green Vine | Jun 27, 2018
The Basics of On-Page SEO
If you're hoping to achieve a top search ranking for your business's website, you'll need to perform on-page and off-page SEO. While most tech-savvy business owners are familiar with off-page SEO -- building backlinks and creating brand mentions on other websites...
Green Vine | Jun 21, 2018
