How to Get Your Local Business Listed in Google
Statistics show that nearly half of all internet searches have local intent. In other words, roughly one out of every two searches are performed with the goal of finding information about a local business, organization or event. Owners of local businesses should...
What Is Anchor Text and How Does It Affect SEO?
Are you building backlinks with the right anchor text? Backlinks are an essential component of an effective search engine optimization (SEO) strategy. You give your site a helping hand, however, by using the right anchor text. Overview of Anchor Text Anchor text is...
How to Improve Your AdWords Quality Score
Optimizing your AdWords campaigns for a high Quality Score is essential in achieving a high return on investment (ROI). As you may already know, the relevancy of your keywords and ads are measured in Quality Score. Ranging from 1 to 10, the more relevant your...
Video Marketing Tips to Help Your Business Succeed
Statistics show that 82% of all consumer Internet traffic will consist of video by 2021, according to a recent study conducted by Cisco. As video continues to dominate, small business owners throughout the world are finally acknowledging its importance. Using...
6 SEO Tips to Ring in the New Year
Search engine optimization (SEO) is an ever-evolving field that changes on a regular basis. Just because an optimization tactic works today doesn't mean it will work tomorrow. Therefore, business owners and digital marketers must familiarize themselves with the...
Content Marketing Key Performance Indicators to Watch
Statistics show that 88% of business-to-business (B2B) marketers use content in their overall strategy, according to the Content Marketing Institute (CMI). Whether your company revolves around B2B or business-to-consumer (B2C) sales, though, chances are it can...
Social Media Marketing Trends to Watch
A recent Pew survey found that 80% of adults in the United States have a Facebook profile, making it the world's leading social media network. But social media isn't used strictly for keeping in touch with friends and family. It's also used for business promotion....
Using Promotion Extensions to Enhance Your AdWords campaigns
Statistics show that 70% of consumers search for discounts online before visiting a local business. After all, it only takes a minute to search for promotional offers on the internet, but doing so can yield substantial savings for consumers. Small business owners...
Digital Marketing Trends to Watch In 2018
With a new year right around the corner, small business owners everywhere are planning their digital marketing strategy for 2018. Old techniques that may have worked this year could be gone next year. Search engines and advertising channels are constantly changing,...
The SEO Power of Video Marketing
Conventional wisdom should tell you that higher ranking websites receive more traffic than lower ranking websites. While there are dozens of ways to optimize a website for higher search rankings, one tactic that's frequently overlooked by webmasters is video. To...
