Search engine optimization (SEO) is an ever-evolving field that changes on a regular basis. Just because an optimization tactic works today doesn’t mean it will work tomorrow. Therefore, business owners and digital marketers must familiarize themselves with the latest trends. And with the new year officially here, there’s no better time that now to brush up on your SEO strategy.

#1) Mobile First

Given the fact that more people now access the internet using mobile devices, it’s a good idea to adopt a mobile-first SEO approach. Basically, this means designing your website for mobile users first. The easiest — and arguably most effective — way to achieve a mobile-friendly web design is to use a responsive theme or template.

#2) Quick Answers

Have you noticed questions and answers appearing at the top of Google’s search results? Known as Quick Answers, they’ve becoming increasingly common in recent years. Google typically pulls this information from relevant, authoritative sources, placing the answers at the top of its search results. You can take advantage of this feature by crafting your site’s content with relevant questions and answers.

#3) Visualized Content

There’s also a growing SEO trend revolving around the use of visualized content. Not all content forms in traditional text form. Other forms of content include photos, videos and infographics. Known as visualized content, it’s expected to gain traction in the world of SEO. Search engines are now becoming more adapt at crawling and interpreting visualized content, making it an invaluable component of your business’s overall SEO strategy.

#4) User Experience

You must consider user experience when optimizing your website for higher search rankings. If your site suffers from a poor experience, search engines will take notice and lower your site’s ranking as a result. On the other hand, if it offers a positive user experience, you’ll have an easier time climbing the search rankings for your respective target keywords.

#5) High-Quality Backlinks

Backlinks remain one of the most influential ranking factors used by search rankings. However, there’s a growing shift towards the use of high-quality backlinks. In other words, just a few high-quality, relevant backlinks will offer more value than hundreds or even thousands of low-quality backlinks.

#6) Social Media

Finally, you can expect to see a greater emphasis on social signals being used in SEO. If your website has a high number of Facebook likes, Twitter tweets, etc., you’ll probably rank higher in the search results than a competitor’s website with few-to-no social signals.