Twitter Announces New 280 Character limit for Tweets
It's been a long time in the making, but Twitter is finally increasing the character limit of its tweets. Ever since the social media platform first launched, it has limited user tweets to 140 characters (including spaces). Of course, there's only so much content...
How to Create Content That Google Loves
Contrary to what others may say, there's no fast-pass to achieving a #1 search ranking in Google. You can't buy your way to the top. It requires a sound content marketing strategy, which is something we're going to discuss in this post. Don't Chase Keywords One of...
5 Important Do’s and Don’ts of Search Engine Optimization (SEO)
Optimizing a website for higher search rankings require a methodical approach with both on-page and off-page tactics. Once your website obtains a higher ranking, though, you'll reap the benefits of more traffic and brand visibility. So, if you're looking to achieve...
Pinterest Launches Self-Serve Search Ads
Pinterest's search ads are now available to all advertisers. The social media network first launched search ads earlier this year. Up until now, however, only a small number of advertisers have been able to use this feature. It appears the testing phase is now...
Google Announces 2x Overspend on AdWords Daily Budgets
If you're a Google AdWords advertiser, you should take note of a recent change made to the popular pay-per-click (PPC) marketing platform. Earlier this month, Google revealed that AdWords budgets may now overspend by 2x, meaning you could be charged up to 200% of...
Facebook Now Supports Video Covers for Pages
Want to differentiate your business's Facebook Page from your competitors' Pages? Now you can thanks to video covers. Up until now, Facebook has only supported cover photos for Pages. When accessing a Page on Facebook (not a profile), you'll see the cover photo at...
6 Must-Have Digital Marketing Tools for Your Business
Digital marketing involves the use of technologies to promote a business and its products or services. If you're thinking about using digital marketing to promote your business, however, you should check out the following tools. #1) Google Search Console Formerly...
5 Things to Consider When Redesigning Your Website
Statistics show that more than half of all small businesses operating in the United States have a website. Even if your business has a website, though, you may want to change the design. Whether it's to rebrand your business, modernize your image or simply attract...
5 Easy Ways to Optimize Your Site for Higher Search Rankings
Studies show that websites in the first Google search listing receive nearly one-third of the traffic for the respective keyword. As such, webmasters are often eager to optimize their sites for higher search rankings, because with higher rankings comes more...
Google Updates Sitelinks for AdWords Search Ads
Google's AdWords pay-per-click (PPC) platform just got a little better. Last month, Google quietly changed the way in which it shows sitelinks for search ads. Rather than showing a maximum of four sitelinks, search ads now show up to eight sitelinks -- but only...
