Want to differentiate your business’s Facebook Page from your competitors’ Pages? Now you can thanks to video covers.

Up until now, Facebook has only supported cover photos for Pages. When accessing a Page on Facebook (not a profile), you’ll see the cover photo at the top. This photo is easily customizable, with Facebook allowing Page owners and operators to upload and use their own photos. However, the social media giant now supports video covers for Pages. To learn more about video covers and whether or not they are right for you, keep reading.

How It Works

The new video covers work in a similar way as traditional photo covers. To upload a video, simply hover over your Page’s image and click “Change Cover > Choose from Videos.” From here, you can navigate to the video on your computer and upload it to Facebook. Depending on the length of the video and file size, it may take several minutes to finish uploading. Once complete, however, your Facebook Page will feature a video cover instead of a photo.

By making cover video available, we want to help you create more engaging interaction and drive more rich experience for your audience by letting you spotlight your creative content in one of the most prominent space: your Page cover,” said Facebook when announcing the video covers for Pages. “The feature is still in early testing, but we expect to roll it out more widely soon. We appreciate your patience and support while we improve on this feature to bring cover video available to you soon.

What You Should Know

There are a few things you should know about video covers. First, you’ll have the option to set the video to loop. When loop is enabled, the video cover will continue to play for visitors, even if they’ve already watched it. To enable looping, simply click the option when uploading your video cover to your Facebook Page.

Also, video covers are automatically muted by default. Therefore, you should create your videos without the need for sound. Users can enable sound by clicking the video cover while it’s playing and choosing the “unmute” option. Nonetheless, it’s safe to assume that only a small number of users will actually enable sound. If you want to reap the benefits of a video cover, don’t rely on sound. Create your videos so that sound isn’t needed.