Digital marketing involves the use of technologies to promote a business and its products or services. If you’re thinking about using digital marketing to promote your business, however, you should check out the following tools.

#1) Google Search Console

Formerly known as Google Webmaster Tools, Google Search Console is a free-to-use tool for monitoring website visibility. Using Google Search Console, you can check to see how Google views your site and whether or not the search engine giant encounters crawling or indexing issues. Google will even issue warnings through the Search Console when a problem arises, allowing you to address them in a timely manner.

#2) Google Analytics

In addition to using Google Search Console, you should also use Google Analytics. Once you’ve created an account and added your website, you can run reports to view key performance indicators (KPIs) like traffic, bounce rate, exit rate, conversion rate and more. Google Analytics is complete free to use with no strings attached.

#3) BuzzSumo

Another must-have digital marketing tool is BuzzSumo. Granted, there are dozens of tools available for uncovering hot and trending topics, though BuzzSumo is arguably the most effective. Using BuzzSumo, you can find hot topics to supplement your website and social media content. Keep in mind, however, that you’ll need to upgrade to a premium account in order to access all of BuzzSumo’s features.

#4) Moz Keyword Explorer

You can’t expect to launch a successful digital marketing campaign without using the right keywords. Whether you are promoting your business on Google AdWords, Facebook Ads or elsewhere, you need to choose relevant keywords associated with your niche. While you may already have a general understanding of some of these keywords, you should refine your efforts using a keyword research tool like Moz Keyword Explorer. After entering a keyword associated with your niche, Moz Explorer will reveal other relevant keywords with high search volume.

#5) Email Automation Software

Assuming you use email in your business’s digital marketing efforts (which you should), it’s recommended that you invest in email automation software. This will allow you to create and schedule emails in advance. So, instead of manually sending emails to all of your customers and prospects, you can automate this process, allowing you to focus your time and attention elsewhere.

#6) Moz Open Site Explorer

Finally, consider using a backlink analysis tool like Moz Open Site Explorer to analyze your website’s backlinks. All of the major search engines use backlinks as a ranking signal. Therefore, you need to know how many backlinks your site has, and where those backlinks are located.